Liquid Stevia Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Liquid Stevia sales on Amazon US totaled 107,500 units in July 2026 (▼ 4.1% vs. the prior month), generating an estimated $1,514,595 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.7% of unit volume and 45.8% of revenue, while a typical listing is priced at $16.17. The keyword itself pulled 13,909 Amazon queries over the same period (▼ 4.2% MoM).
Zooming out to the 12-month window ending July 2026, the liquid stevia Top 50 moved 1,209,700 units and $16,378,786 in cumulative sales — an average of 100,808 units and $1,364,899 per month. Monthly throughput topped out at 112,100 units in June 2026 and dipped to 65,300 in May 2026, leaving the latest reading 4.9% higher than August 2025.
Liquid Stevia Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
107.5K
▼ 4.1% MoM
Monthly Revenue 2026/07
$1.5M
▼ 4.5% MoM
Top 10 Market Share 2026/07
56.7%
Liquid Stevia Market Share & Sales Concentration on Amazon US — July 2026
The most-sold liquid stevia listing on Amazon US in July 2026 is ASIN B004LSGEXY (Brand: Truvia), which sold 10,000 units at $6.48 apiece — equal to 9.3% of every unit tracked in this report.
The Top 10 ASINs account for 61,000 units and $694,310 in July 2026 — 56.7% of unit volume and 45.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Liquid Stevia' on Amazon
July 2026
Is 56.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B004LSGEXY
Truvia, Sweetener Natural Calorie Free, 9.8 Ounce | Spoonable jar; 3/4 tsp = 2 tsp sugar; stevia leaf, erythritol; non-GMO, gluten-free, kosher; diabetic & keto
10K
▲ 0.0%vs. prior month
$62.6K
latest month
12-month trend
B01M311CXS
Stur Liquid Water Enhancer | Classic Variety Pack | Naturally Sweetened | High in Vitamin C & Antioxidants | Sugar Free | Zero Calories | Keto | Vegan | 5 Bottles, Makes 120 Drinks
10K
▲ 0.0%vs. prior month
$153.8K
latest month
12-month trend
B00GRY33AC
SweetLeaf Stevia Drops Liquid Sweetener, SteviaClear - 4 Fl Oz, Pack of 1 | Unflavored Sweet Drops, Organic Stevia Leaf Extract, Zero Calorie, No Erythritol, Sugar Substitute, With Dropper
10K
▲ 0.0%vs. prior month
$149.9K
latest month
12-month trend
B08G5DW3ZZ
SPLENDA Stevia Zero Calorie Sweetener, Plant Based Sugar Substitute Granulated Powder, 19 oz Jar
7K
▲ 0.0%vs. prior month
$69.9K
latest month
12-month trend
B072FJ47FF
Pyure Liquid Stevia Extract | Zero Calorie Sugar-Free Sweetener, 1.8 Oz | Organic Liquid Stevia Extract For Coffee, Tea, Drinks, Keto, Diabetic, Vegan, Zero Calorie, Sugar-Free, And Low Carb Diets
6K
▲ 0.0%vs. prior month
$29.6K
latest month
12-month trend
B08H1S4TPN
My Normal Keto Allulose Syrup - 1:1 Sugar Substitute, Zero Calorie 17.10 oz | 99.52% Allulose, Monk Fruit & Stevia Blend, Zero Net Carbs, Zero Sugar, Low Glycemic, Keto-Friendly, Gluten Free
5K
▼ 16.7%vs. prior month
$71.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Liquid Stevia Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
SweetLeaf is the best-performing liquid stevia brand in July 2026, moving 13,000 units across 2 ASINs for 21.3% of Top 10 volume. SPLENDA follows with 11,000 units (18.0%), ahead of Truvia on 10,000 units (16.4%).
Volume is spread across 8 brands, with the top three holding 55.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.48 to $13.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
SweetLeaf
2 ASINs in Top 10
21.3%
Units
13K
Revenue
$179.2K
Avg. price
$13.48
B00GRY33AC
$16.98·★4.4·15K revsSweetLeaf Stevia Drops Liquid Sweetener, SteviaClear - 4 Fl Oz, Pack of 1 | Unflavored Sweet Drops, Organic Stevia Leaf Extract, Zero Calorie, No Erythritol, Sugar Substitute, With Dropper
Units sold10KB000E8WIAS
$9.99·★4.5·12.5K revsSweetLeaf Stevia Drops Liquid Sweetener, Vanilla Creme - 2 Fl Oz, Pack of 1 | Sweet Drops, Organic Stevia Leaf Extract, Zero Calorie, No Erythritol, Sugar Substitute, With Dropper
Units sold3K
SPLENDA
2 ASINs in Top 10
18.0%
Units
11K
Revenue
$117.8K
Avg. price
$9.98
B08G5DW3ZZ
$7.99·★4.6·9K revsSPLENDA Stevia Zero Calorie Sweetener, Plant Based Sugar Substitute Granulated Powder, 19 oz Jar
Units sold7KB0BQ8L2M26
$11.96·★4.6·5.4K revsSPLENDA Liquid Zero Calorie Sweetener drops, 100ml (Pack of 2)
Units sold4K
Truvia
1 ASIN in Top 10
16.4%
Units
10K
Revenue
$62.6K
Avg. price
$6.48
B004LSGEXY
$6.48·★4.7·15.3K revsTruvia, Sweetener Natural Calorie Free, 9.8 Ounce | Spoonable jar; 3/4 tsp = 2 tsp sugar; stevia leaf, erythritol; non-GMO, gluten-free, kosher; diabetic & keto
Units sold10K
Trending Liquid Stevia Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B000E8WIAS booked 3K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B0020N3NRC leads positive momentum with ▲ 250.0% MoM growth on 700 units, with B0823JN6PX close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000E8WIAS
SweetLeaf Stevia Drops Liquid Sweetener, Vanilla Creme - 2 Fl Oz, Pack of 1 | Sweet Drops, Organic Stevia Leaf Extract, Zero Calorie, No Erythritol, Sugar Substitute, With Dropper
Price
$9.99
Rating
4.5
Reviews
12.5K
Latest month sales
B0020N3NRC
NuNaturals Liquid Stevia Sweetener, Vanilla Alcohol-Free, 2oz
Price
$12.79
Rating
4.5
Reviews
1.5K
Latest month sales
B0823JN6PX
SweetLeaf Organic Stevia Drops Liquid Sweetener, Vanilla Creme - 2 Fl Oz | Pack of 1, Sweet Drops, Organic Stevia Leaf Extract, Zero Calorie, No Erythritol, Sugar Substitute, With Dropper
Unlock to view ASIN details and product titles
Price
$13.94
Rating
4.4
Reviews
1.1K
Latest month sales
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