Blistex Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Blistex sales on Amazon US totaled 59,450 units in July 2026 (▼ 17.8% vs. the prior month), generating an estimated $390,786 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 82.4% of unit volume and 68.8% of revenue, while a typical listing is priced at $12.22. The keyword itself pulled 58,796 Amazon queries over the same period (▲ 18.3% MoM).
Zooming out to the 12-month window ending July 2026, the blistex Top 50 moved 823,450 units and $4,951,692 in cumulative sales — an average of 68,621 units and $412,641 per month. Monthly throughput topped out at 113,300 units in December 2025 and dipped to 35,800 in May 2026, leaving the latest reading 43.8% higher than August 2025.
Blistex Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
59.5K
▼ 17.8% MoM
Monthly Revenue 2026/07
$390.8K
▼ 12.6% MoM
Top 10 Market Share 2026/07
82.4%
Blistex Market Share & Sales Concentration on Amazon US — July 2026
The most-sold blistex listing on Amazon US in July 2026 is ASIN B0044B4HSM (Brand: Blistex), which sold 20,000 units at $3.99 apiece — equal to 33.6% of every unit tracked in this report and 2.2× the volume of the No. 2 listing.
The Top 10 ASINs account for 49,000 units and $268,870 in July 2026 — 82.4% of unit volume and 68.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Blistex' on Amazon
July 2026
Is 82.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0044B4HSM
Blistex Medicated Lip Balm SPF 15, 24 Hr Moisture, 0.15 oz, 3 Count | Easy glide formula to soothe irritated lips, seals in lip moisture to help prevent lip dryness & chapping, SPF 15
20K
▼ 33.3%vs. prior month
$85.6K
latest month
12-month trend
B0B7YZHJJS
Blistex Medicated Lip Ointment, 24 Hr Moisture, 0.21 oz, 3 Pack | Clinically shown to elevate lip moisture, help heal dry, chapped lips, and improve overall lip condition
9K
▼ 10.0%vs. prior month
$53.7K
latest month
12-month trend
B0C8RMB31T
Blistex Lip Medex Medicated Lip Balm, 24 Hr Moisture, 0.25 oz, 3 Count | Immediate cooling for dry chapped lips, soothes and protects lips, helps restore moisture balance
8K
▼ 11.1%vs. prior month
$47.9K
latest month
12-month trend
B0FVTPF6PR
Blistex Medicated Mint Lip Balm SPF 15, 24 Hr Moisture, 0.15 oz, 3 Count | Soothes and prevents lip dryness & chapping, SPF 15 sun protection, mint flavor
3K
▲ 50.0%vs. prior month
$13.4K
latest month
12-month trend
B0DD5S12KR
Blistex Lip Medex Medicated Lip Balm, 24 Hr Moisture, 0.15 oz, 3 Count | Quickly cools & comforts dry, sore lips, helps restore healthy moisture balance, helps prevent future dryness
3K
▼ 25.0%vs. prior month
$12.3K
latest month
12-month trend
B003AXUQOO
Blistex Five Star Lip Protection SPF 30 Lip Balm, 24 Hr Moisture, 0.15 oz | Broad Spectrum SPF 30 Sun Protection, unparalleled defense against dryness, sun, heat, cold & wind
2K
▲ 0.0%vs. prior month
$10.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Blistex Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00I3INX00 booked 1K units at $17.45, with ▲ 66.7% MoM change. On the growth side, B00VYYL2BW leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B01IA9B8F8 close behind at ▲ 300.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00I3INX00
Blistex Lip Medex.25-Ounce (Pack of 12), Moisturizing
Price
$17.45
Rating
4.9
Reviews
4.7K
Latest month sales
B00VYYL2BW
Blistex Lip Medex External Analgesic/Lip Protectant 0.25 oz (Pack of 6)
Price
$8.66
Rating
4.9
Reviews
4.9K
Latest month sales
B01IA9B8F8
Blistex Deep Renewal Lip Protectant Sunscreen Balm, 0.13 Ounces (3.69g) (Value Pack of 5)
Unlock to view ASIN details and product titles
Price
$17.45
Rating
4.8
Reviews
95
Latest month sales
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