Rhode Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Rhode sales on Amazon US totaled 1,198,000 units in July 2026 (▼ 35.2% vs. the prior month), generating an estimated $23,432,020 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.6% of unit volume and 52.6% of revenue, while a typical listing is priced at $22.31. The keyword itself pulled 185,413 Amazon queries over the same period (▼ 24.3% MoM).
Zooming out to the 12-month window ending July 2026, the rhode Top 50 moved 15,691,650 units and $291,462,102 in cumulative sales — an average of 1,307,638 units and $24,288,509 per month. Monthly throughput topped out at 1,849,000 units in June 2026 and dipped to 950,000 in May 2026, leaving the latest reading 11.5% higher than August 2025.
Rhode Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.2M
▼ 35.2% MoM
Monthly Revenue 2026/07
$23.4M
▼ 35.9% MoM
Top 10 Market Share 2026/07
62.6%
Rhode Market Share & Sales Concentration on Amazon US — July 2026
The most-sold rhode listing on Amazon US in July 2026 is ASIN B00U2VQZDS (Brand: Neutrogena), which sold 100,000 units at $9.97 apiece — equal to 8.3% of every unit tracked in this report.
The Top 10 ASINs account for 750,000 units and $12,327,600 in July 2026 — 62.6% of unit volume and 52.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Rhode' on Amazon
July 2026
Is 62.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00U2VQZDS
Neutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct
100K
▲ 0.0%vs. prior month
$997K
latest month
12-month trend
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B081KL2QYJ
PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube | Maximum Strength, Antibacterial Daily Cleanser, Treats & Prevents Acne, Non-Comedogenic, Vegan, Unscented, All Skin Types
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B09V7Z4TJG
medicube Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care | Dual-Textured Facial Pad with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid - For All, Korean Skin Care, 70 Pads, 1 Pack
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0B2RM68G2
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0DBF65JYY
medicube PDRN Pink Peptide Serum with Salmon DNA | Pink Glow Serum - Peptides & Niacinamide for Hydration & Firm-Looking Skin, Uneven Tone Care, Korean Skincare, 1.01 fl. Oz
70K
▼ 30.0%vs. prior month
$1.3M
latest month
12-month trend
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Best Rhode Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
medicube is the best-performing rhode brand in July 2026, moving 200,000 units across 3 ASINs for 26.7% of Top 10 volume. BIODANCE follows with 160,000 units (21.3%), ahead of Neutrogena on 100,000 units (13.3%).
With 7 brands splitting the Top 10 and 61.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.97 to $21.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
medicube
3 ASINs in Top 10
26.7%
Units
200K
Revenue
$3.6M
Avg. price
$18.90
B09V7Z4TJG
$18.90·★4.6·30.2K revsmedicube Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care | Dual-Textured Facial Pad with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid - For All, Korean Skin Care, 70 Pads, 1 Pack
Units sold100KB0DBF65JYY
$18.90·★4.6·20.4K revsmedicube PDRN Pink Peptide Serum with Salmon DNA | Pink Glow Serum - Peptides & Niacinamide for Hydration & Firm-Looking Skin, Uneven Tone Care, Korean Skincare, 1.01 fl. Oz
Units sold70KB0BRMYHMS5
$18.89·★4.5·23.3K revsmedicube Wrapping Mask Collagen - Overnight Peel Off Facial Mask | Elasticity & Hydration Care, Reduces Sagging & Dullness - Hydrolyzed Collagen For Glowing Skin, Korean Skin Care, 2.53 fl.oz
Units sold30K
BIODANCE
2 ASINs in Top 10
21.3%
Units
160K
Revenue
$3.2M
Avg. price
$21.00
B0B2RM68G2
$19.00·★4.5·45.6K revsBIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
Units sold100KB0GD6R7CFJ
$23.00·★4.5·3.2K revsBIODANCE Hydrogel Eye Patches for Under Eye - Collagen Peptide, Anti Wrinkle & Fine Lines (60 Count)
Units sold60K
Neutrogena
1 ASIN in Top 10
13.3%
Units
100K
Revenue
$997K
Avg. price
$9.97
B00U2VQZDS
$9.97·★4.8·121.1K revsNeutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct
Units sold100K
Trending Rhode Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0B45LL4DD booked 50K units at $13.60, with ▼ 16.7% MoM change. On the growth side, B0FNLBRVFJ leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0GZ19T1SM close behind at ▲ 66.7% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B45LL4DD
Beauty of Joseon Revive Eye Serum with Retinal Niacinamide Correction for Puffy Eye Bags Fine Lines Dark Circles Wrinkles, Korean Skin Care 30ml, 1.01 fl.oz
Price
$13.60
Rating
4.3
Reviews
20.5K
Latest month sales
B0FNLBRVFJ
Summer Fridays Hydration Trio - Travel Size Jet Lag Mask + Full Size Lip Butter Balm Duo in Hot Chocolate + Toasted Marshmallow - Skin Care Set for Hydrated Complexion + Glossy, Soft Lips (3 Count)
Price
$33.60
Rating
4.6
Reviews
1.2K
Latest month sales
B0GZ19T1SM
celimax The Vita A Retinal Shot Tightening Booster (Global Set, 1.61 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
Unlock to view ASIN details and product titles
Price
$37.50
Rating
4.4
Reviews
22.6K
Latest month sales
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