Glossier Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Glossier sales on Amazon US totaled 158,600 units in July 2026 (▼ 63.5% vs. the prior month), generating an estimated $3,331,710 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 73.1% of unit volume and 70.7% of revenue, while a typical listing is priced at $27.53. The keyword itself pulled 32,182 Amazon queries over the same period (▼ 14.2% MoM).
Zooming out to the 12-month window ending July 2026, the glossier Top 50 moved 2,611,050 units and $50,859,456 in cumulative sales — an average of 217,588 units and $4,238,288 per month. Monthly throughput topped out at 434,850 units in June 2026 and dipped to 121,400 in May 2026, leaving the latest reading 0.8% higher than August 2025.
Glossier Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
158.6K
▼ 63.5% MoM
Monthly Revenue 2026/07
$3.3M
▼ 63.7% MoM
Top 10 Market Share 2026/07
73.1%
Glossier Market Share & Sales Concentration on Amazon US — July 2026
The most-sold glossier listing on Amazon US in July 2026 is ASIN B0032RMX3U (Brand: Clinique), which sold 30,000 units at $25.00 apiece — equal to 18.9% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 116,000 units and $2,354,440 in July 2026 — 73.1% of unit volume and 70.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Glossier' on Amazon
July 2026
Is 73.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0032RMX3U
Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
30K
▼ 62.5%vs. prior month
$685.8K
latest month
12-month trend
B0DDC3QGJL
KAHI Wrinkle Bounce Multi Balm Stick - PDRN Collagen Facial & Body Balm | PDRN + Collagen, 48-Hour Hydration, Multi-Purpose Balm, Face Care, Eye Care, Lip Care, Neck Care, Makeup Base, Portable Stick
20K
▼ 77.8%vs. prior month
$452.6K
latest month
12-month trend
B0BVPNQW1C
Sacheu Lip Liner STAY-N Peel Off Lip Stain, Longwear, p-INKED | Water-resistant, transfer & smudge-proof, lip tint with hyaluronic acid & vitamin E for conditioning benefits, matte finish
10K
▼ 50.0%vs. prior month
$130.5K
latest month
12-month trend
B0B9YHX8DX
Wonderskin Lip Stain – Long Lasting, Waterproof, Lip Tint Peel Off Masque | Transfer-proof nude lip tint with comfortable all-day wear for natural-looking lips from day to night.
10K
▼ 50.0%vs. prior month
$220K
latest month
12-month trend
B0DFRL3GHB
EADEM Tinted Lip Balm, Moisturizing Lip Gloss Tube for Women, Butter Mochi | Le Chouchou, Lip Softening Balm with Cooling Metal Applicator, Plumps & Smoothes Lips, Infused with Acai & Mongongo Butter
10K
▲ 0.0%vs. prior month
$240K
latest month
12-month trend
B0F2J7VVQ7
Wonderskin Cream Blush Stick pH-Activated - pHlush Stick, Blush for Cheeks | pH-activated blush stick that color adapts to your skin for a natural-looking flush on cheeks and lips.
10K
▲ 0.0%vs. prior month
$236.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Glossier Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Clinique is the best-performing glossier brand in July 2026, moving 30,000 units across 1 ASIN for 25.9% of Top 10 volume. KAHI follows with 20,000 units (17.2%), ahead of Wonderskin on 20,000 units (17.2%).
With 9 brands splitting the Top 10 and 60.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $20.30 to $25.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Clinique
1 ASIN in Top 10
25.9%
Units
30K
Revenue
$685.8K
Avg. price
$25.00
B0032RMX3U
$25.00·★4.5·18.5K revsClinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
Units sold30K
KAHI
1 ASIN in Top 10
17.2%
Units
20K
Revenue
$452.6K
Avg. price
$22.99
B0DDC3QGJL
$22.99·★4.2·10.7K revsKAHI Wrinkle Bounce Multi Balm Stick - PDRN Collagen Facial & Body Balm | PDRN + Collagen, 48-Hour Hydration, Multi-Purpose Balm, Face Care, Eye Care, Lip Care, Neck Care, Makeup Base, Portable Stick
Units sold20K
Wonderskin
2 ASINs in Top 10
17.2%
Units
20K
Revenue
$456.5K
Avg. price
$20.30
B0B9YHX8DX
$19.80·★3.8·32.4K revsWonderskin Lip Stain – Long Lasting, Waterproof, Lip Tint Peel Off Masque | Transfer-proof nude lip tint with comfortable all-day wear for natural-looking lips from day to night.
Units sold10KB0F2J7VVQ7
$20.80·★4.0·3.3K revsWonderskin Cream Blush Stick pH-Activated - pHlush Stick, Blush for Cheeks | pH-activated blush stick that color adapts to your skin for a natural-looking flush on cheeks and lips.
Units sold10K
Trending Glossier Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0H3QX5FKJ booked 6K units at $22.00.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0H3QX5FKJ
Summer Fridays Sweet Summer Minis Lip Balm Trio (0.35 Oz, 3 Ct) | Limited-Edition Tinted Lip Gloss Gift Set, Hydrating, Non-Sticky Sheer Color, Nourishing Skin Care Ingredients, Vegan
Price
$22.00
Rating
4.7
Reviews
10.5K
Latest month sales
B0FWCF61VF
Anua PDRN Lip Serum, 0.33 fl.oz | Long-lasting Hydration for Dry Skin, Non-Sticky Moisturizing Lip Care with Salmon DNA, Hyaluronic Acid & Collagen
Price
$12.00
Rating
4.5
Reviews
435
Latest month sales
B0BSR85M24
e.l.f. Lip Lacquer, Whisper Pink | Hydrating Lip Gloss, Non-Sticky Ultra-Shine with Vitamin A & E, Vegan & Cruelty-Free
Unlock to view ASIN details and product titles
Price
$4.00
Rating
4.4
Reviews
42.6K
Latest month sales
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