Lilly Pad Floating Mat Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lilly Pad Floating Mat sales on Amazon US totaled 21,050 units in July 2026 (▼ 25.4% vs. the prior month), generating an estimated $1,281,983 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 77.9% of unit volume and 70.1% of revenue, while a typical listing is priced at $108.24. The keyword itself pulled 10,422 Amazon queries over the same period (▼ 62.2% MoM).
Zooming out to the 12-month window ending July 2026, the lilly pad floating mat Top 50 moved 106,550 units and $5,146,962 in cumulative sales — an average of 8,879 units and $428,913 per month. Monthly throughput topped out at 28,200 units in June 2026 and dipped to 1,600 in January 2026, leaving the latest reading 152.1% higher than August 2025.
Lilly Pad Floating Mat Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
21.1K
▼ 25.4% MoM
Monthly Revenue 2026/07
$1.3M
▼ 26.8% MoM
Top 10 Market Share 2026/07
77.9%
Lilly Pad Floating Mat Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lilly pad floating mat listing on Amazon US in July 2026 is ASIN B0BKTLNSLG (Brand: Sloosh), which sold 9,000 units at $39.99 apiece — equal to 42.8% of every unit tracked in this report and 4.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 16,400 units and $898,797 in July 2026 — 77.9% of unit volume and 70.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lilly Pad Floating Mat' on Amazon
July 2026
Is 77.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BKTLNSLG
SLOOSH Inflatable Pool Floats Adult,2 Packs Floating Lounge Chairs,Blow up Pool Noodles for Adult Heavy Duty,Floating Chair for Party Summer Water Beach Lake Fun
9K
▼ 10.0%vs. prior month
$401.4K
latest month
12-month trend
B0DL8V4FFQ
5 Pack Inflatable Pool Floats Adult Size Water Hammock,Hammock Floats for Adults,4-in-1 Multi-Purpose Pool Floating Toys,Pool Rafts Lounge Chairs Floaties,for Adults Vacation Fun and Rest
2K
▼ 50.0%vs. prior month
$45.1K
latest month
12-month trend
B0DZC1S2LJ
CTSC CTSC Lily Pad Floating Mat, Floating Mat for Lake, Floating Water Mat | 9 x 4 Ft 3-Layer Tear-Resistant XPE Foam with 1-Layer Reinforced Mesh with a 16.4' Elastic Bungee Tether for Lake, Pool
1K
▲ 66.7%vs. prior month
$152.3K
latest month
12-month trend
B07368CDSM
Intex 56841EP Giant Inflatable Floating Water Mat Relaxing Platform Pad for Pools and Lakes with 4 Connect 'n Float Connectors, Teal
1K
▼ 66.7%vs. prior month
$43.8K
latest month
12-month trend
B095NJVS9V
6Pcs Artificial Lily Pads, Fake Lily Pads Leaves | 4in & 6in Artificial Foam Lotus Leaves for Foliage Pond Decor Pool Koi Fish Patio Aquarium, Protect Fish from Sunburn
800
▲ 33.3%vs. prior month
$4.8K
latest month
12-month trend
B0CP9R6D91
CALOBANA Water Hammock Inflatable Round Floating Ring for Adults Lake Party | 6/8/10/12ft Floating Platform,Fits 2-12 People,Pet Friendly,Easy to Inflate & Deflate,Drop-Stitch PVC,for Pool River Ocean
700
▼ 30.0%vs. prior month
$182K
latest month
12-month trend
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Best Lilly Pad Floating Mat Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sloosh is the best-performing lilly pad floating mat brand in July 2026, moving 9,000 units across 1 ASIN for 54.9% of Top 10 volume. ANNIL follows with 2,000 units (12.2%), ahead of CTSC on 1,000 units (6.1%).
With 10 brands splitting the Top 10 and 73.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $22.22 to $169.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sloosh
1 ASIN in Top 10
54.9%
Units
9K
Revenue
$401.4K
Avg. price
$39.99
B0BKTLNSLG
$39.99·★4.2·5.9K revsSLOOSH Inflatable Pool Floats Adult,2 Packs Floating Lounge Chairs,Blow up Pool Noodles for Adult Heavy Duty,Floating Chair for Party Summer Water Beach Lake Fun
Units sold9K
ANNIL
1 ASIN in Top 10
12.2%
Units
2K
Revenue
$45.1K
Avg. price
$22.22
B0DL8V4FFQ
$22.22·★4.3·393 revs5 Pack Inflatable Pool Floats Adult Size Water Hammock,Hammock Floats for Adults,4-in-1 Multi-Purpose Pool Floating Toys,Pool Rafts Lounge Chairs Floaties,for Adults Vacation Fun and Rest
Units sold2K
CTSC
1 ASIN in Top 10
6.1%
Units
1K
Revenue
$152.3K
Avg. price
$169.99
B0DZC1S2LJ
$169.99·★4.1·500 revsCTSC CTSC Lily Pad Floating Mat, Floating Mat for Lake, Floating Water Mat | 9 x 4 Ft 3-Layer Tear-Resistant XPE Foam with 1-Layer Reinforced Mesh with a 16.4' Elastic Bungee Tether for Lake, Pool
Units sold1K
Trending Lilly Pad Floating Mat Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0CC4ZMG71 booked 500 units at $15.99, with ▲ 150.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CC4ZMG71
3 Pcs Floating Water Mat Straps, Pad Straps Reusable | For Storing Storage Up to 18 Feet Long or Shorter, Floating Mat Accessories
Price
$15.99
Rating
4.3
Reviews
94
Latest month sales
B0C84SWZS2
10pcs Artificial Floating Foam Lotus Flowers with Artificial Frog Lotus Leaves, Lily Pads for Lake, Pond Plants Ornaments for Pool Aquarium Water Decoration, White
Price
$9.29
Rating
4.3
Reviews
624
Latest month sales
B0C39C9QZT
AWSUM Inflatable Floating Dock for Water Activities, 6ft-15ft Island Raft | With Non-Slip Surface, Load Capacity 450–1800 lbs, Water Platform for Pool, Lake, Pond, Beach, River & Ocean Activities
Unlock to view ASIN details and product titles
Price
$139.99
Rating
4.5
Reviews
624
Latest month sales
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