Pool Noodle Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pool Noodle sales on Amazon US totaled 101,100 units in July 2026 (▼ 11.7% vs. the prior month), generating an estimated $2,561,877 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.4% of unit volume and 58.9% of revenue, while a typical listing is priced at $27.81. The keyword itself pulled 25,357 Amazon queries over the same period (▼ 31.5% MoM).
Zooming out to the 12-month window ending July 2026, the pool noodle Top 50 moved 490,600 units and $11,839,389 in cumulative sales — an average of 40,883 units and $986,616 per month. Monthly throughput topped out at 114,500 units in June 2026 and dipped to 18,000 in February 2026, leaving the latest reading 171.0% higher than August 2025.
Pool Noodle Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
101.1K
▼ 11.7% MoM
Monthly Revenue 2026/07
$2.6M
▼ 7.9% MoM
Top 10 Market Share 2026/07
58.4%
Pool Noodle Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pool noodle listing on Amazon US in July 2026 is ASIN B0BY29WRGR (Brand: Oneirion), which sold 9,000 units at $17.99 apiece — equal to 8.9% of every unit tracked in this report.
The Top 10 ASINs account for 59,000 units and $1,508,580 in July 2026 — 58.4% of unit volume and 58.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pool Noodle' on Amazon
July 2026
Is 58.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BY29WRGR
4 Pack Upgrated XL Water Pool Floats, 4-in-1 (Hammock, Saddle, Lounge Chair, Drifter) Multi-Purpose Water Pool Float, Non-Stick PVC Material.
9K
▲ 28.6%vs. prior month
$156.2K
latest month
12-month trend
B0BKTLNSLG
SLOOSH Inflatable Pool Floats Adult,2 Packs Floating Lounge Chairs,Blow up Pool Noodles for Adult Heavy Duty,Floating Chair for Party Summer Water Beach Lake Fun
9K
▼ 10.0%vs. prior month
$401.4K
latest month
12-month trend
B0D68VRKS2
Aqua 4-in-1 Monterey Hammock Pool Float & Water Hammocks – 2-3-4 Multipacks – Multiple Colors/Styles – for Adults and Kids Floating
7K
▼ 12.5%vs. prior month
$171.9K
latest month
12-month trend
B0DSPWPH4C
OKSUWATER 4 Pack Inflatable Pool Floats Adult, 4-in-1 Water Hammock | Headrest, Footrest, Breathable Mesh, Lake Floats Applies to Swimming Pool, Beach, River, Water Activities
6K
▼ 40.0%vs. prior month
$112.4K
latest month
12-month trend
B0CJXFLQV5
Duck Brand Foam Pipe Covers, Pipe Insulation Foam Tubes for Hot and Cold Water Pipes, Pre Slit and Self Sealing Adhesive Edge, 0.75 in. x 1 Ft., 6 Sticks Per Package, 6 Feet Total, Black
5K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend
B0DSPWP99T
OKSUWATER 5 Pack 4-in-1 Inflatable Pool Floats for Adults, Multicolor | Thickened PVC, Headrest, Footrest, Net Fabric, Cooling Mesh, Water Hammock, Pool Floaties for Pool Party, Beach, Lake
5K
▼ 44.4%vs. prior month
$104.5K
latest month
12-month trend
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Best Pool Noodle Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OKSUWATER is the best-performing pool noodle brand in July 2026, moving 11,000 units across 2 ASINs for 18.6% of Top 10 volume. Oneirion follows with 9,000 units (15.3%), ahead of Sloosh on 9,000 units (15.3%).
Volume is spread across 9 brands, with the top three holding 49.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $17.49 to $39.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OKSUWATER
2 ASINs in Top 10
18.6%
Units
11K
Revenue
$217K
Avg. price
$17.49
B0DSPWPH4C
$16.99·★4.3·734 revsOKSUWATER 4 Pack Inflatable Pool Floats Adult, 4-in-1 Water Hammock | Headrest, Footrest, Breathable Mesh, Lake Floats Applies to Swimming Pool, Beach, River, Water Activities
Units sold6KB0DSPWP99T
$17.99·★4.4·588 revsOKSUWATER 5 Pack 4-in-1 Inflatable Pool Floats for Adults, Multicolor | Thickened PVC, Headrest, Footrest, Net Fabric, Cooling Mesh, Water Hammock, Pool Floaties for Pool Party, Beach, Lake
Units sold5K
Oneirion
1 ASIN in Top 10
15.3%
Units
9K
Revenue
$156.2K
Avg. price
$17.99
B0BY29WRGR
$17.99·★4.3·1.8K revs4 Pack Upgrated XL Water Pool Floats, 4-in-1 (Hammock, Saddle, Lounge Chair, Drifter) Multi-Purpose Water Pool Float, Non-Stick PVC Material.
Units sold9K
Sloosh
1 ASIN in Top 10
15.3%
Units
9K
Revenue
$401.4K
Avg. price
$39.99
B0BKTLNSLG
$39.99·★4.2·5.9K revsSLOOSH Inflatable Pool Floats Adult,2 Packs Floating Lounge Chairs,Blow up Pool Noodles for Adult Heavy Duty,Floating Chair for Party Summer Water Beach Lake Fun
Units sold9K
Trending Pool Noodle Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B003TQMBV8 booked 5K units at $22.33, with ▲ 150.0% MoM change. On the growth side, B0FL7VKN4C leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B092PWZX9M close behind at ▲ 75.0% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B003TQMBV8
SWIMLINE Original Fabric Covered Inflatable Pool Lounger | with Comfortable Sling Seat, Back Rest, and Built in Cup Holder | for Pool, Beach, Lake, and More
Price
$22.33
Rating
3.8
Reviews
8.6K
Latest month sales
B0FL7VKN4C
Funscape Pool Floats Chairs Adult, 2pcs Kids Inflatable Pool Lounges-Stripe | Swimming Pool Fabric Floating Hammock Seat, Heavy Duty Blow Pool Noodle Lake Raft Floaties, Fun Summer Beach Water Party Game
Price
$28.97
Rating
4.1
Reviews
229
Latest month sales
B092PWZX9M
Pool Noodle Floating Mesh Chair for Floating Pool Noodle, Only Swimming Net Lounge Chair Seat, Great for Water Relaxation
Unlock to view ASIN details and product titles
Price
$17.99
Rating
3.4
Reviews
1K
Latest month sales
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