Lenny And Larrys Cookies Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lenny And Larrys Cookies sales on Amazon US totaled 225,800 units in July 2026 (▼ 17.6% vs. the prior month), generating an estimated $2,580,420 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.4% of unit volume and 47.4% of revenue, while a typical listing is priced at $14.18. The keyword itself pulled 26,575 Amazon queries over the same period (▲ 2.4% MoM).
Zooming out to the 12-month window ending July 2026, the lenny and larrys cookies Top 50 moved 2,438,200 units and $30,247,365 in cumulative sales — an average of 203,183 units and $2,520,614 per month. Monthly throughput topped out at 272,900 units in June 2026 and dipped to 154,500 in November 2025, leaving the latest reading 3.9% higher than August 2025.
Lenny And Larrys Cookies Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
225.8K
▼ 17.6% MoM
Monthly Revenue 2026/07
$2.6M
▼ 21.9% MoM
Top 10 Market Share 2026/07
55.4%
Lenny And Larrys Cookies Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lenny and larrys cookies listing on Amazon US in July 2026 is ASIN B0C449R6PX (Brand: Nutella), which sold 50,000 units at $5.17 apiece — equal to 22.1% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 125,000 units and $1,223,840 in July 2026 — 55.4% of unit volume and 47.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lenny And Larrys Cookies' on Amazon
July 2026
Is 55.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C449R6PX
Nutella Biscuits Cookies Filled with Nutella Hazelnut Spread, Sweet Snack Pack, 9.7 oz
50K
▲ 0.0%vs. prior month
$288.5K
latest month
12-month trend
B00PO9MJB0
Back to Nature Classic Creme Sandwich Cookies, Plant Based Snack, 1pk | Kosher, No Dairy Added, Plant Based, Wheat Flour, Non GMO No High Fructose Corn Syrup No Artificials, Wholesome Snacks 9oz
10K
▲ 0.0%vs. prior month
$45.4K
latest month
12-month trend
B07QFPNYF6
Zbar Iced Oatmeal Cookie Soft-Baked Snack Bars, Organic Granola Bars, 18ct | USDA Organic, No Artificial Flavors, Colors, or Preservatives, Non-GMO, 12g Whole Grains, Snacks for Kids
10K
▲ 0.0%vs. prior month
$149.7K
latest month
12-month trend
B0872ZMXBG
OREO Original, OREO Golden, CHIPS AHOY! & Nutter Butter Cookie Snacks Variety Pack, 56 Snack Packs (2 Cookies Per Pack)
10K
▲ 0.0%vs. prior month
$225.8K
latest month
12-month trend
B08QYMDFFN
Simple Mills Sweet Thins Chocolate Brownie Sweet Cookies, 1pk, 4.25oz | Light, Crispy, Crunchy Texture, Sweetened with Coconut Sugar, Made with Seed and Nut Flour, No Natural or Artificial Flavors
10K
▲ 0.0%vs. prior month
$42.4K
latest month
12-month trend
B0CXQ71XY8
CLIF Bar Protein Energy Bars, Cool Mint Chocolate with Caffeine, 10ct | 10g Protein, Approx. 65mg Caffeine* per Bar, Made with Organic Oats, Non-GMO, Plant-Based, No High Fructose Corn Syrup
8K
▲ 0.0%vs. prior month
$97.6K
latest month
12-month trend
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Best Lenny And Larrys Cookies Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nutella is the best-performing lenny and larrys cookies brand in July 2026, moving 50,000 units across 1 ASIN for 40.0% of Top 10 volume. Clif Kid ZBar follows with 23,000 units (18.4%), ahead of Back to Nature on 16,000 units (12.8%).
With 7 brands splitting the Top 10 and 71.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.40 to $16.62, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nutella
1 ASIN in Top 10
40.0%
Units
50K
Revenue
$288.5K
Avg. price
$5.17
B0C449R6PX
$5.17·★4.6·11.5K revsNutella Biscuits Cookies Filled with Nutella Hazelnut Spread, Sweet Snack Pack, 9.7 oz
Units sold50K
Clif Kid ZBar
3 ASINs in Top 10
18.4%
Units
23K
Revenue
$373.7K
Avg. price
$16.62
B07QFPNYF6
$14.97·★4.8·1.3K revsZbar Iced Oatmeal Cookie Soft-Baked Snack Bars, Organic Granola Bars, 18ct | USDA Organic, No Artificial Flavors, Colors, or Preservatives, Non-GMO, 12g Whole Grains, Snacks for Kids
Units sold10KB0D4RW2P5W
$14.91·★4.6·797 revsZbar Protein - Cookies 'N Creme - Snack Bars - Made with Organic Oats - Non-GMO - 5g Protein - Gluten Free Protein Bars - Snacks for Kids (15 Pack)
Units sold7KB0CFHJSGN9
$19.99·★4.8·806 revsZbar Iced Oatmeal Cookie Soft-Baked Snack Bars, Organic Granola Bars, 24ct | USDA Organic, No Artificial Flavors, Colors, or Preservatives, Non-GMO, 12g Whole Grains, Snacks for Kids
Units sold6K
Back to Nature
2 ASINs in Top 10
12.8%
Units
16K
Revenue
$71.4K
Avg. price
$4.40
B00PO9MJB0
$4.40·★4.5·546 revsBack to Nature Classic Creme Sandwich Cookies, Plant Based Snack, 1pk | Kosher, No Dairy Added, Plant Based, Wheat Flour, Non GMO No High Fructose Corn Syrup No Artificials, Wholesome Snacks 9oz
Units sold10KB0DFJLKWQ1
$4.40·★4.6·529 revsBack to Nature Double Classic Creme Sandwich Cookies, Plant Based Snack 1pk | Kosher, No Dairy Added, Plant Based, Wheat Flour, Non GMO No High Fructose Corn Syrup No Artificials, Wholesome Snacks 8.25oz
Units sold6K
Trending Lenny And Larrys Cookies Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CXQ71XY8 booked 8K units at $11.49, with ▲ 0.0% MoM change. On the growth side, B0FY4K3VFC leads positive momentum with ▲ 400.0% MoM growth on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CXQ71XY8
CLIF Bar Protein Energy Bars, Cool Mint Chocolate with Caffeine, 10ct | 10g Protein, Approx. 65mg Caffeine* per Bar, Made with Organic Oats, Non-GMO, Plant-Based, No High Fructose Corn Syrup
Price
$11.49
Rating
4.7
Reviews
912
Latest month sales
B0D4RW2P5W
Zbar Protein - Cookies 'N Creme - Snack Bars - Made with Organic Oats - Non-GMO - 5g Protein - Gluten Free Protein Bars - Snacks for Kids (15 Pack)
Price
$14.91
Rating
4.6
Reviews
797
Latest month sales
B0FY4K3VFC
OREO Zero Sugar Chocolate Sandwich Cookies Variety Pack, 20 Snack Packs | Original & Double Stuf, 2 Cookies Per Pack, Aspartame Free, Individually Wrapped, Always made with Real Cocoa, Bulk Snacks
Unlock to view ASIN details and product titles
Price
$13.98
Rating
4.5
Reviews
898
Latest month sales
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