Nutter Butter Cookies Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nutter Butter Cookies sales on Amazon US totaled 484,000 units in July 2026 (▼ 3.0% vs. the prior month), generating an estimated $3,509,900 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.5% of unit volume and 39.7% of revenue, while a typical listing is priced at $8.08. The keyword itself pulled 28,870 Amazon queries over the same period (▲ 8.8% MoM).
Zooming out to the 12-month window ending July 2026, the nutter butter cookies Top 50 moved 5,065,250 units and $38,010,795 in cumulative sales — an average of 422,104 units and $3,167,566 per month. Monthly throughput topped out at 499,000 units in June 2026 and dipped to 302,900 in May 2026, leaving the latest reading 23.7% higher than August 2025.
Nutter Butter Cookies Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
484K
▼ 3.0% MoM
Monthly Revenue 2026/07
$3.5M
▼ 2.4% MoM
Top 10 Market Share 2026/07
47.5%
Nutter Butter Cookies Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nutter butter cookies listing on Amazon US in July 2026 is ASIN B0C449R6PX (Brand: Nutella), which sold 50,000 units at $5.17 apiece — equal to 10.3% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 230,000 units and $1,392,400 in July 2026 — 47.5% of unit volume and 39.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nutter Butter Cookies' on Amazon
July 2026
Is 47.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C449R6PX
Nutella Biscuits Cookies Filled with Nutella Hazelnut Spread, Sweet Snack Pack, 9.7 oz
50K
▲ 0.0%vs. prior month
$288.5K
latest month
12-month trend
B01BXU1RV6
NABISCO Classic Mix Variety Pack, Oreo Mini, Chips Ahoy! Mini, Nutter Butter Bites, Ritz Bits Cheese, 20 Snack Packs
30K
▼ 25.0%vs. prior month
$293.4K
latest month
12-month trend
B00C0EJSZW
Little Debbie Nutty Bars, 12 Count
30K
▲ 0.0%vs. prior month
$87.6K
latest month
12-month trend
B071R4MQ7G
Gardetto's Original Recipe Snack Mix, Multipack, 10 ct, 17.5 oz | 10 Individually Wrapped Bags, Breadsticks, Pretzels & Rye Chips, Kosher, Lunchbox-Ready
30K
▲ 0.0%vs. prior month
$121.5K
latest month
12-month trend
B0D9WNP75C
Famous Amos Classic Chocolate Chip Cookies, Bite-Size Crunchy Cookies, Sweet Treats for Sharing, 30 Pack Box, 1 oz Bag
20K
▲ 0.0%vs. prior month
$225K
latest month
12-month trend
B000FNFL0G
Royal Dansk Butter Cookies, Premium Assorted Cookies Made with Real Butter, Great for Sharing and Hosting, 12 oz
20K
▲ 0.0%vs. prior month
$106.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Nutter Butter Cookies Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nutella is the best-performing nutter butter cookies brand in July 2026, moving 50,000 units across 1 ASIN for 21.7% of Top 10 volume. Little Debbie follows with 40,000 units (17.4%), ahead of NABISCO on 30,000 units (13.0%).
Volume is spread across 9 brands, with the top three holding 52.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $2.91 to $8.87, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nutella
1 ASIN in Top 10
21.7%
Units
50K
Revenue
$288.5K
Avg. price
$5.17
B0C449R6PX
$5.17·★4.6·11.5K revsNutella Biscuits Cookies Filled with Nutella Hazelnut Spread, Sweet Snack Pack, 9.7 oz
Units sold50K
Little Debbie
2 ASINs in Top 10
17.4%
Units
40K
Revenue
$116.9K
Avg. price
$2.91
B00C0EJSZW
$3.00·★4.7·16.4K revsLittle Debbie Nutty Bars, 12 Count
Units sold30KB074FDWW3T
$2.82·★4.6·33.7K revsLittle Debbie Oatmeal Crème Pies, 12 Individually Wrapped Sandwich Cookies, 16.2 OZ Box
Units sold10K
NABISCO
1 ASIN in Top 10
13.0%
Units
30K
Revenue
$293.4K
Avg. price
$8.87
B01BXU1RV6
$8.87·★4.8·29.2K revsNABISCO Classic Mix Variety Pack, Oreo Mini, Chips Ahoy! Mini, Nutter Butter Bites, Ritz Bits Cheese, 20 Snack Packs
Units sold30K
Trending Nutter Butter Cookies Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0872ZS2Y2 leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0CTMZ4FDX close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0872ZS2Y2
Oreo Mini Cookies, CHIPS AHOY! Mini Cookies, SOUR PATCH KIDS Candy & Nutter Butter Bites & Candy Variety Pack, 32 Snack Packs
Price
$22.98
Rating
4.7
Reviews
19.3K
Latest month sales
B0CTMZ4FDX
ChocZero Dunkies, Sugar Free Chocolate Sandwich Cookies, Gluten Free | No Sugar Alcohols, Keto, Low Carb, High Fiber, 24 Cookies
Price
$9.99
Rating
3.8
Reviews
2K
Latest month sales
B07TQ99WFC
Cheez-It Cheese Crackers, Baked Snack Crackers, Lunch Snacks, Variety Pack (42 Packs)
Unlock to view ASIN details and product titles
Price
$20.99
Rating
4.7
Reviews
15.2K
Latest month sales
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