Lego Mario Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lego Mario sales on Amazon US totaled 88,050 units in July 2026 (▼ 17.2% vs. the prior month), generating an estimated $2,124,873 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.0% of unit volume and 58.3% of revenue, while a typical listing is priced at $47.77. The keyword itself pulled 22,871 Amazon queries over the same period (▲ 1.1% MoM).
Zooming out to the 12-month window ending July 2026, the lego mario Top 50 moved 1,511,300 units and $46,023,038 in cumulative sales — an average of 125,942 units and $3,835,253 per month. Monthly throughput topped out at 347,250 units in December 2025 and dipped to 50,350 in May 2026, leaving the latest reading 6.1% lower than August 2025.
Lego Mario Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
88K
▼ 17.2% MoM
Monthly Revenue 2026/07
$2.1M
▼ 26.5% MoM
Top 10 Market Share 2026/07
67.0%
Lego Mario Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lego mario listing on Amazon US in July 2026 is ASIN B0FMS84RFJ (Brand: LEGO), which sold 10,000 units at $22.49 apiece — equal to 11.4% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 59,000 units and $1,239,150 in July 2026 — 67.0% of unit volume and 58.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lego Mario' on Amazon
July 2026
Is 67.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0FMS84RFJ
LEGO Speed Champions Time Machine from Back to The Future Building Toy for Kids - Pretend Play & Display Car Toy W/ 2 Build Modes for Boys & Girls, Ages 9+ - Gift for Birthdays - 77256
10K
▲ 0.0%vs. prior month
$223.9K
latest month
12-month trend
B0FMS854MN
LEGO Sonic The Hedgehog Sonic: Speedster Lightning Race Car Toy for Boys & Girls - Toy Building Set W/Minifigure for Kids & Gamers, Ages 7+ - Gift Idea for Birthdays - 77117
7K
▲ 0.0%vs. prior month
$66.4K
latest month
12-month trend
B0DJ1BQHQX
LEGO Creator 3 in 1 Wild Animals Surprising Spider Toy - Building Toy with 3 Build Options, Spider, Scorpion, or Snake - Animal Figures for Kids, Boys & Girls, Ages 7+ - Gift Idea for Birthday - 31159
6K
▼ 33.3%vs. prior month
$53.9K
latest month
12-month trend
B0FMS86M4H
LEGO Minecraft Zombie Dungeon Building & Pretend Play Toy for Boys & Girls - Video Game Playset & Toy Figures for Kids, Ages 8+ - W/Wandering Wastelands Minifigure - Gift Idea for Birthdays - 21587
6K
▲ 20.0%vs. prior month
$143.7K
latest month
12-month trend
B0BT25WVLN
TOMY Pop Up Super Mario Family Action Game - 2-4 Players - Ages 4+ | Officially Licensed Nintendo Toys, Collectible Super Mario Toys, 3 Ways to Play, Recommended for Family Game Night
6K
▼ 40.0%vs. prior month
$107.9K
latest month
12-month trend
B0FMS9D14R
LEGO Minecraft Chicken Farm Building Toy for Kids - Video Game Playset & Figures for Boys & Girls, Ages 7+ - Gift for Birthdays - 21585
6K
▲ 50.0%vs. prior month
$95.9K
latest month
12-month trend
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Best Lego Mario Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
LEGO is the best-performing lego mario brand in July 2026, moving 53,000 units across 9 ASINs for 89.8% of Top 10 volume. TOMY follows with 6,000 units (10.2%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.99 to $22.56, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LEGO
9 ASINs in Top 10
89.8%
Units
53K
Revenue
$1.1M
Avg. price
$22.56
B0FMS84RFJ
$22.49·★4.9·1.9K revsLEGO Speed Champions Time Machine from Back to The Future Building Toy for Kids - Pretend Play & Display Car Toy W/ 2 Build Modes for Boys & Girls, Ages 9+ - Gift for Birthdays - 77256
Units sold10KB0FMS854MN
$9.49·★4.8·860 revsLEGO Sonic The Hedgehog Sonic: Speedster Lightning Race Car Toy for Boys & Girls - Toy Building Set W/Minifigure for Kids & Gamers, Ages 7+ - Gift Idea for Birthdays - 77117
Units sold7KB0DJ1BQHQX
$7.19·★4.8·3.4K revsLEGO Creator 3 in 1 Wild Animals Surprising Spider Toy - Building Toy with 3 Build Options, Spider, Scorpion, or Snake - Animal Figures for Kids, Boys & Girls, Ages 7+ - Gift Idea for Birthday - 31159
Units sold6KB0FMS86M4H
$23.95·★4.9·436 revsLEGO Minecraft Zombie Dungeon Building & Pretend Play Toy for Boys & Girls - Video Game Playset & Toy Figures for Kids, Ages 8+ - W/Wandering Wastelands Minifigure - Gift Idea for Birthdays - 21587
Units sold6KB0FMS9D14R
$15.99·★4.8·510 revsLEGO Minecraft Chicken Farm Building Toy for Kids - Video Game Playset & Figures for Boys & Girls, Ages 7+ - Gift for Birthdays - 21585
Units sold6KB0DRW8231P
$31.99·★4.8·2K revsLEGO Minecraft The Creeper Kids Building Toy - Minecraft Toy for Boys & Girls, Ages 10+ - Room Decor for Gamers w/ 1st Version Creeper Minifigure - Gift for Birthdays - 21276
Units sold5KB0FMS75M6P
$15.99·★4.8·351 revsLEGO Creator 3 in 1 Retro Gaming Console Building Toy for Boys & Girls - Kids Build a Console, Mini Arcade Game, or Mini Computer - Gift Idea for Gaming Fans, Ages 8+ - 31380
Units sold5KB0DX3J6MT7
$59.95·★4.9·3.7K revsLEGO Super Mario Game Boy - Retro Building Sets for Adults, Ages 18+ - Gifts for Birthdays - Collectible Model with Game Paks and Display Stand - 72046
Units sold4KB0CGY3FHDR
$15.99·★4.9·4.9K revsLEGO Creator 3 in 1 Retro Camera Toy, Transforms to Retro Video Camera or to TV Set, Photography Gift for Boys and Girls Ages 8 Years Old and Up Who Enjoy Creative Play, 31147
Units sold4K
TOMY
1 ASIN in Top 10
10.2%
Units
6K
Revenue
$107.9K
Avg. price
$17.99
B0BT25WVLN
$17.99·★4.5·3.3K revsTOMY Pop Up Super Mario Family Action Game - 2-4 Players - Ages 4+ | Officially Licensed Nintendo Toys, Collectible Super Mario Toys, 3 Ways to Play, Recommended for Family Game Night
Units sold6K
Trending Lego Mario Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FMS75M6P booked 5K units at $15.99, with ▲ 25.0% MoM change. On the growth side, B0DJ1BGVQY leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FMS75M6P
LEGO Creator 3 in 1 Retro Gaming Console Building Toy for Boys & Girls - Kids Build a Console, Mini Arcade Game, or Mini Computer - Gift Idea for Gaming Fans, Ages 8+ - 31380
Price
$15.99
Rating
4.8
Reviews
351
Latest month sales
B0CGY3FHDR
LEGO Creator 3 in 1 Retro Camera Toy, Transforms to Retro Video Camera or to TV Set, Photography Gift for Boys and Girls Ages 8 Years Old and Up Who Enjoy Creative Play, 31147
Price
$15.99
Rating
4.9
Reviews
4.9K
Latest month sales
B0DJ1BGVQY
LEGO Minecraft Woodland Mansion Fighting Ring - Building Toy for Kids Age 10+ - Includes Steve, Garrett, & Henry Minecraft Figures, Plus a Chicken Jockey & More - Birthday Gift Idea for Fans - 21272
Unlock to view ASIN details and product titles
Price
$27.99
Rating
4.9
Reviews
1.3K
Latest month sales
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