K Pop Demon Hunters Toys Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
K Pop Demon Hunters Toys sales on Amazon US totaled 147,800 units in July 2026 (▲ 73.1% vs. the prior month), generating an estimated $3,513,937 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.5% of unit volume and 60.5% of revenue, while a typical listing is priced at $20.33. The keyword itself pulled 11,697 Amazon queries over the same period (▼ 34.1% MoM).
Zooming out to the 12-month window ending July 2026, the k pop demon hunters toys Top 50 moved 908,900 units and $21,879,816 in cumulative sales — an average of 75,742 units and $1,823,318 per month. Monthly throughput topped out at 160,800 units in November 2025 and dipped to 24,000 in January 2026, leaving the latest reading 251.9% higher than August 2025.
K Pop Demon Hunters Toys Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
147.8K
▲ 73.1% MoM
Monthly Revenue 2026/07
$3.5M
▲ 103.4% MoM
Top 10 Market Share 2026/07
55.5%
K Pop Demon Hunters Toys Market Share & Sales Concentration on Amazon US — July 2026
The most-sold k pop demon hunters toys listing on Amazon US in July 2026 is ASIN B0FWS575R9 (Brand: KPop Demon Hunters), which sold 10,000 units at $15.99 apiece — equal to 6.8% of every unit tracked in this report.
The Top 10 ASINs account for 82,000 units and $2,127,510 in July 2026 — 55.5% of unit volume and 60.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'K Pop Demon Hunters Toys' on Amazon
July 2026
Is 55.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0FWS575R9
KPop Demon Hunters Officially Licensed Huntrix Water Bottle for Girls, 25oz Leak Proof with Straw Lid, Gifts for Girls
10K
▲ 0.0%vs. prior month
$157.6K
latest month
12-month trend
B0GC8W5HHN
Mattel Kpop Demon Hunters HUNTR/X Mira Fashion Doll | Wearing “How It’s Done” Performance Look, Sword Accessory, Inspired by the Movie
10K
vs. prior month
$267.3K
latest month
12-month trend
B0GCBV5MZT
Mattel Mattel Kpop Demon Hunters HUNTR/X Rumi Fashion Doll | Wearing “How It’s Done” Performance Look, Sword Accessory, Inspired by the Movie
10K
vs. prior month
$269.8K
latest month
12-month trend
B0GCC4HQRP
Mattel Mattel Kpop Demon Hunters HUNTR/X Rumi “Golden” Singing Doll | Wearing Removable Signature Outfit, 5 Posable Joints, Inspired by the Movie
9K
vs. prior month
$295.4K
latest month
12-month trend
B0GCCHQ77Z
Mattel Kpop Demon Hunters HUNTR/X Zoey Fashion Doll | Wearing “How It’s Done” Performance Look, Spirit Blades Accessory, Inspired by the Movie
9K
vs. prior month
$242.8K
latest month
12-month trend
B0CHS2VNHC
YLL Karaoke Machine for Kids,Birthday Gifts for Girls 3 4 5 6 7 8+Years Old | 2 Wireless Microphones, 5 Magic Voices, Mini Portable Bluetooth Speaker, Family Home Party Present Toys for Ages 4-12
8K
▼ 11.1%vs. prior month
$171K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best K Pop Demon Hunters Toys Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mattel is the best-performing k pop demon hunters toys brand in July 2026, moving 38,000 units across 4 ASINs for 46.3% of Top 10 volume. KPop Demon Hunters follows with 10,000 units (12.2%), ahead of YLL on 8,000 units (9.8%).
With 7 brands splitting the Top 10 and 68.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $15.99 to $28.23, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mattel
4 ASINs in Top 10
46.3%
Units
38K
Revenue
$1.1M
Avg. price
$28.23
B0GC8W5HHN
$26.97·★4.7·242 revsMattel Kpop Demon Hunters HUNTR/X Mira Fashion Doll | Wearing “How It’s Done” Performance Look, Sword Accessory, Inspired by the Movie
Units sold10KB0GCBV5MZT
$26.98·★4.8·280 revsMattel Mattel Kpop Demon Hunters HUNTR/X Rumi Fashion Doll | Wearing “How It’s Done” Performance Look, Sword Accessory, Inspired by the Movie
Units sold10KB0GCC4HQRP
$31.98·★4.4·210 revsMattel Mattel Kpop Demon Hunters HUNTR/X Rumi “Golden” Singing Doll | Wearing Removable Signature Outfit, 5 Posable Joints, Inspired by the Movie
Units sold9KB0GCCHQ77Z
$26.97·★4.8·214 revsMattel Kpop Demon Hunters HUNTR/X Zoey Fashion Doll | Wearing “How It’s Done” Performance Look, Spirit Blades Accessory, Inspired by the Movie
Units sold9K
KPop Demon Hunters
1 ASIN in Top 10
12.2%
Units
10K
Revenue
$157.6K
Avg. price
$15.99
B0FWS575R9
$15.99·★4.1·1.1K revsKPop Demon Hunters Officially Licensed Huntrix Water Bottle for Girls, 25oz Leak Proof with Straw Lid, Gifts for Girls
Units sold10K
YLL
1 ASIN in Top 10
9.8%
Units
8K
Revenue
$171K
Avg. price
$20.88
B0CHS2VNHC
$20.88·★4.6·10.8K revsYLL Karaoke Machine for Kids,Birthday Gifts for Girls 3 4 5 6 7 8+Years Old | 2 Wireless Microphones, 5 Magic Voices, Mini Portable Bluetooth Speaker, Family Home Party Present Toys for Ages 4-12
Units sold8K
Trending K Pop Demon Hunters Toys Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GZ4ZGKWV leads positive momentum with ▲ 566.7% MoM growth on 2K units, with B0G6QS6P92 close behind at ▲ 400.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GZ4ZGKWV
Horizon Group USA Sticker Book, Kpop Demon Hunters, 1500+ Stickers | Individual Sheets of Stickers in Large and Small Sizes, Kids Stationery Notebooks, Journals, Scrapbooking, Craft, Party Favor
Price
$5.99
Rating
4.8
Reviews
6.5K
Latest month sales
B0G6QS6P92
AI ACCESSORY INNOVATIONS K-Pop Demon Hunters Huntrix 16” Backpack for Girls, Featuring Rumi, Zoey, Mira, Rubber Molded Bag Charm, Huntrix
Price
$42.99
Rating
4.7
Reviews
232
Latest month sales
B0G36T2LK2
Squishmallows Squishmallows Original Kpop Demon Hunters 8in Rumi Plush - Official Jazwares Plush (Little)
Unlock to view ASIN details and product titles
Price
$14.99
Rating
4.8
Reviews
150
Latest month sales
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