Ky Liquid Classic 8 Fl Oz Water Base Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ky Liquid Classic 8 Fl Oz Water Base sales on Amazon US totaled 210,600 units in July 2026 (▲ 13.0% vs. the prior month), generating an estimated $2,538,856 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.4% of unit volume and 62.8% of revenue, while a typical listing is priced at $16.73. The keyword itself pulled 30,990 Amazon queries over the same period (▲ 13.0% MoM).
Zooming out to the 12-month window ending July 2026, the ky liquid classic 8 fl oz water base Top 50 moved 2,005,750 units and $23,649,081 in cumulative sales — an average of 167,146 units and $1,970,757 per month. Monthly throughput topped out at 210,600 units in July 2026 and dipped to 87,900 in May 2026, leaving the latest reading 33.9% higher than August 2025.
Ky Liquid Classic 8 Fl Oz Water Base Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
210.6K
▲ 13.0% MoM
Monthly Revenue 2026/07
$2.5M
▲ 10.6% MoM
Top 10 Market Share 2026/07
68.4%
Ky Liquid Classic 8 Fl Oz Water Base Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ky liquid classic 8 fl oz water base listing on Amazon US in July 2026 is ASIN B075SN1MY9 (Brand: LubeLife), which sold 60,000 units at $9.97 apiece — equal to 28.5% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 144,000 units and $1,594,660 in July 2026 — 68.4% of unit volume and 62.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ky Liquid Classic 8 Fl Oz Water Base' on Amazon
July 2026
Is 68.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B075SN1MY9
LUBELIFE Water-Based Lube – Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, Toy-Safe, 8 Fl Oz
60K
▲ 0.0%vs. prior month
$593.4K
latest month
12-month trend
B0D8R1MBBP
Astroglide Water-Based Lube, Thicker Gel, Stay-Put No Drip, 7 Fl Oz | Thick gel lubricant formula that stays put with no drip. Enhances pleasure, safe for latex condoms and toys. Easy cleanup.
20K
▲ 100.0%vs. prior month
$143.8K
latest month
12-month trend
B000ZPN1TC
ASTROGLIDE Water-Based Liquid Lube, Easy Clean, 2.5 Fl Oz, Travel Size | Travel size water-based personal lube enhances intimacy with silky smooth glide. Reduces friction, toy-safe, easy cleanup.
10K
▲ 0.0%vs. prior month
$61.8K
latest month
12-month trend
B0FM5V4S4S
K-Y Yours & Mine Couples Lubricant, Sensorial Personal Lube, 2 x 1.69 FL OZ | Water-Based Tingling Formula for Her, Silicone-Based Warming Formula for Him, Condom Compatible, TSA-Friendly
10K
▲ 0.0%vs. prior month
$145.9K
latest month
12-month trend
B078J6ZV73
WOO More Play Coconut Love Oil (3.3 fl oz) Natural Organic Coconut Oil Lube | Smooth & Long-Lasting - FDA Cleared Edible Lube - Foreplay & Massage Oil - Vanilla Cupcakes Scent - Travel Size - Made in USA
9K
▲ 12.5%vs. prior month
$243K
latest month
12-month trend
B07ZS7ZXWW
FAV Water Based Luxury Personal Lubricant, Natural Feeling Lube for Women Men and Couples, Toy Friendly, Condom Safe, 8.25 Fl Oz
9K
▲ 80.0%vs. prior month
$65.5K
latest month
12-month trend
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Best Ky Liquid Classic 8 Fl Oz Water Base Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LubeLife is the best-performing ky liquid classic 8 fl oz water base brand in July 2026, moving 68,000 units across 2 ASINs for 47.2% of Top 10 volume. Astroglide follows with 30,000 units (20.8%), ahead of K-Y on 22,000 units (15.3%).
With 5 brands splitting the Top 10 and 83.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.82 to $13.61, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LubeLife
2 ASINs in Top 10
47.2%
Units
68K
Revenue
$657.3K
Avg. price
$8.98
B075SN1MY9
$9.97·★4.5·168.7K revsLUBELIFE Water-Based Lube – Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, Toy-Safe, 8 Fl Oz
Units sold60KB08PQ47VNR
$7.99·★4.5·168.7K revsLUBELIFE Water Based Lube Personal Lubricant for Men Women Toys Travel, 4oz | Water Based Lube for privacy, toy and condom compatible, non-staining travel size, long-lasting smooth feel, fragrance free
Units sold8K
Astroglide
2 ASINs in Top 10
20.8%
Units
30K
Revenue
$205.6K
Avg. price
$6.82
B0D8R1MBBP
$7.19·★4.2·503 revsAstroglide Water-Based Lube, Thicker Gel, Stay-Put No Drip, 7 Fl Oz | Thick gel lubricant formula that stays put with no drip. Enhances pleasure, safe for latex condoms and toys. Easy cleanup.
Units sold20KB000ZPN1TC
$6.44·★4.6·41.3K revsASTROGLIDE Water-Based Liquid Lube, Easy Clean, 2.5 Fl Oz, Travel Size | Travel size water-based personal lube enhances intimacy with silky smooth glide. Reduces friction, toy-safe, easy cleanup.
Units sold10K
K-Y
3 ASINs in Top 10
15.3%
Units
22K
Revenue
$310.7K
Avg. price
$13.61
B0FM5V4S4S
$13.62·★4.3·27.9K revsK-Y Yours & Mine Couples Lubricant, Sensorial Personal Lube, 2 x 1.69 FL OZ | Water-Based Tingling Formula for Her, Silicone-Based Warming Formula for Him, Condom Compatible, TSA-Friendly
Units sold10KB0D712CWNV
$17.47·★4.5·2.3K revsK-Y Ultragel Water Based Personal Lube for Sex, Non-Greasy, 8.45 FL OZ | No Hormones, Parabens or Artificial Colorants, pH-Friendly Lubricant, Compatible with Latex & Polyisoprene Condoms
Units sold6KB0055UCCFG
$9.74·★4.3·5.4K revsK-Y Warming Jelly Lube, Sensorial Personal Lubricant, Glycol Based Formula, 5 fl oz (Pack of 1) | Glycol-Based Formula, Latex Condom Compatible, Discreet Packaging
Units sold6K
Trending Ky Liquid Classic 8 Fl Oz Water Base Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0D6ZTVRRK leads positive momentum with ▲ 150.0% MoM growth on 1K units, with B0D8R1MBBP close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D6ZTVRRK
K-Y Natural Feeling Water Based Personal Lube, Hyaluronic Acid, 2.5 FL OZ | No Hormones, Parabens or Artificial Colorants, pH-Friendly Lubricant, Non-Sticky, Non-Staining
Price
$7.34
Rating
3.9
Reviews
77
Latest month sales
B0D8R1MBBP
Astroglide Water-Based Lube, Thicker Gel, Stay-Put No Drip, 7 Fl Oz | Thick gel lubricant formula that stays put with no drip. Enhances pleasure, safe for latex condoms and toys. Easy cleanup.
Price
$7.19
Rating
4.2
Reviews
503
Latest month sales
B01DBY8P8U
K-Y Silicone Lube, Premium Personal Lubricant, Silicone-Based Formula, Safe to Use with Condoms, for Men, Women and Couples, 4.5 Fl Oz | Compatible with Latex & Polyisoprene & Polyurethane Condoms, Discreet Packaging, Waterproof Formula, Safe for Anal Use
Unlock to view ASIN details and product titles
Price
$14.66
Rating
4.4
Reviews
4.9K
Latest month sales
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