Ky Jelly Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ky Jelly sales on Amazon US totaled 292,200 units in July 2026 (▲ 14.9% vs. the prior month), generating an estimated $3,907,929 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.4% of unit volume and 67.1% of revenue, while a typical listing is priced at $15.38. The keyword itself pulled 33,099 Amazon queries over the same period (▲ 7.6% MoM).
Zooming out to the 12-month window ending July 2026, the ky jelly Top 50 moved 2,757,700 units and $34,973,549 in cumulative sales — an average of 229,808 units and $2,914,462 per month. Monthly throughput topped out at 292,200 units in July 2026 and dipped to 132,600 in May 2026, leaving the latest reading 36.7% higher than August 2025.
Ky Jelly Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
292.2K
▲ 14.9% MoM
Monthly Revenue 2026/07
$3.9M
▲ 18.7% MoM
Top 10 Market Share 2026/07
67.4%
Ky Jelly Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ky jelly listing on Amazon US in July 2026 is ASIN B075SN1MY9 (Brand: LubeLife), which sold 60,000 units at $9.97 apiece — equal to 20.5% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 197,000 units and $2,620,610 in July 2026 — 67.4% of unit volume and 67.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ky Jelly' on Amazon
July 2026
Is 67.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B075SN1MY9
LUBELIFE Water-Based Lube – Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, Toy-Safe, 8 Fl Oz | Water Based Lube for privacy, toy and condom compatible, non-staining, long-lasting smooth feel, fragrance free
60K
▲ 0.0%vs. prior month
$593.4K
latest month
12-month trend
B07DGQ4QR3
LUBELIFE Water-Based Lube – Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, Toy-Safe, 12 Fl Oz | Water Based Lube for privacy, toy and condom compatible, non-staining, long-lasting smooth feel, fragrance free
40K
▲ 33.3%vs. prior month
$549.6K
latest month
12-month trend
B00KDHSAAM
Uberlube Premium Silicone Lube - Unscented and Ultra Smooth (112 ml) | Long Lasting Lube, Vitamin E, Waterproof, Personal Lubricant for Privacy & Toys, Vaginal & Anal Use, OBGYN Recommended
20K
▲ 100.0%vs. prior month
$679.8K
latest month
12-month trend
B0D8R1MBBP
Astroglide Water-Based Lube, Thicker Gel, Stay-Put No Drip, 7 Fl Oz | Thick gel lubricant formula that stays put with no drip. Enhances pleasure, safe for latex condoms and toys. Easy cleanup.
20K
▲ 100.0%vs. prior month
$143.8K
latest month
12-month trend
B000ZPN1TC
ASTROGLIDE Water-Based Liquid Lube, Easy Clean, 2.5 Fl Oz, Travel Size | Travel size water-based personal lube enhances intimacy with silky smooth glide. Reduces friction, toy-safe, easy cleanup.
10K
▲ 0.0%vs. prior month
$61.8K
latest month
12-month trend
B09MR5DKVT
LUBELIFE Water Based Lube – Toy-Safe Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, 8 Fl Oz | Toy-safe water-based glide, non-staining, condom compatible, smooth easy cleanup, long-lasting slick feel, everyday intimacy
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
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Best Ky Jelly Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LubeLife is the best-performing ky jelly brand in July 2026, moving 110,000 units across 3 ASINs for 55.8% of Top 10 volume. Astroglide follows with 39,000 units (19.8%), ahead of Uberlube on 20,000 units (10.2%).
With 6 brands splitting the Top 10 and 85.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.04 to $33.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LubeLife
3 ASINs in Top 10
55.8%
Units
110K
Revenue
$1.2M
Avg. price
$11.98
B075SN1MY9
$9.97·★4.5·168.7K revsLUBELIFE Water-Based Lube – Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, Toy-Safe, 8 Fl Oz | Water Based Lube for privacy, toy and condom compatible, non-staining, long-lasting smooth feel, fragrance free
Units sold60KB07DGQ4QR3
$13.99·★4.5·168.7K revsLUBELIFE Water-Based Lube – Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, Toy-Safe, 12 Fl Oz | Water Based Lube for privacy, toy and condom compatible, non-staining, long-lasting smooth feel, fragrance free
Units sold40KB09MR5DKVT
$11.99·★4.5·10.1K revsLUBELIFE Water Based Lube – Toy-Safe Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, 8 Fl Oz | Toy-safe water-based glide, non-staining, condom compatible, smooth easy cleanup, long-lasting slick feel, everyday intimacy
Units sold10K
Astroglide
3 ASINs in Top 10
19.8%
Units
39K
Revenue
$243.5K
Avg. price
$6.04
B0D8R1MBBP
$7.19·★4.2·503 revsAstroglide Water-Based Lube, Thicker Gel, Stay-Put No Drip, 7 Fl Oz | Thick gel lubricant formula that stays put with no drip. Enhances pleasure, safe for latex condoms and toys. Easy cleanup.
Units sold20KB000ZPN1TC
$6.44·★4.6·41.3K revsASTROGLIDE Water-Based Liquid Lube, Easy Clean, 2.5 Fl Oz, Travel Size | Travel size water-based personal lube enhances intimacy with silky smooth glide. Reduces friction, toy-safe, easy cleanup.
Units sold10KB00B29U98Q
$4.49·★4.5·24.6K revsASTROGLIDE Ultra Gentle Gel Lube, Hypoallergenic, 3 Fl Oz, Travel Size | Water-based ultra gentle hypoallergenic gel without glycerin or parabens. Thicker formula safe for toys and latex condoms.
Units sold9K
Uberlube
1 ASIN in Top 10
10.2%
Units
20K
Revenue
$679.8K
Avg. price
$33.99
B00KDHSAAM
$33.99·★4.6·42.6K revsUberlube Premium Silicone Lube - Unscented and Ultra Smooth (112 ml) | Long Lasting Lube, Vitamin E, Waterproof, Personal Lubricant for Privacy & Toys, Vaginal & Anal Use, OBGYN Recommended
Units sold20K
Trending Ky Jelly Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07ZS7ZXWW booked 9K units at $8.50, with ▲ 80.0% MoM change. On the growth side, B0D6ZTVRRK leads positive momentum with ▲ 150.0% MoM growth on 1K units, with B00KDHSAAM close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07ZS7ZXWW
FAV Water Based Luxury Personal Lubricant, Natural Feeling Lube for Women Men and Couples, Toy Friendly, Condom Safe, 8.25 Fl Oz
Price
$8.50
Rating
4.4
Reviews
24.7K
Latest month sales
B0D6ZTVRRK
K-Y Natural Feeling Water Based Personal Lube, Hyaluronic Acid, 2.5 FL OZ | No Hormones, Parabens or Artificial Colorants, pH-Friendly Lubricant, Non-Sticky, Non-Staining
Price
$7.34
Rating
3.9
Reviews
77
Latest month sales
B00KDHSAAM
Uberlube Premium Silicone Lube - Unscented and Ultra Smooth (112 ml) | Long Lasting Lube, Vitamin E, Waterproof, Personal Lubricant for Privacy & Toys, Vaginal & Anal Use, OBGYN Recommended
Unlock to view ASIN details and product titles
Price
$33.99
Rating
4.6
Reviews
42.6K
Latest month sales
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