My Melody Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
My Melody sales on Amazon US totaled 19,450 units in July 2026 (▲ 10.2% vs. the prior month), generating an estimated $316,163 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 77.6% of unit volume and 69.0% of revenue, while a typical listing is priced at $19.50. The keyword itself pulled 26,797 Amazon queries over the same period (▼ 8.2% MoM).
Zooming out to the 12-month window ending July 2026, the my melody Top 50 moved 266,300 units and $3,948,941 in cumulative sales — an average of 22,192 units and $329,078 per month. Monthly throughput topped out at 77,250 units in December 2025 and dipped to 9,900 in May 2026, leaving the latest reading 45.7% higher than August 2025.
My Melody Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
19.4K
▲ 10.2% MoM
Monthly Revenue 2026/07
$316.2K
▲ 24.0% MoM
Top 10 Market Share 2026/07
77.6%
My Melody Market Share & Sales Concentration on Amazon US — July 2026
The most-sold my melody listing on Amazon US in July 2026 is ASIN B0CYT6D2ZS (Brand: LAWOHO), which sold 10,000 units at $13.59 apiece — equal to 51.4% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 15,100 units and $218,298 in July 2026 — 77.6% of unit volume and 69.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'My Melody' on Amazon
July 2026
Is 77.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CYT6D2ZS
6-Pack Pink Slime Kit for Girls, Cloud Butter Squishy Birthday Gift Set | Party favor, goodie bag stuffer, Easter basket filler and sensory toy for kids ages 4-10
10K
▲ 0.0%vs. prior month
$134.3K
latest month
12-month trend
B0D94LQ18G
Horizon Group USA 4-Piece Pen Set, Hello Kitty and Friends | Retractable Ballpoint Pens with Black Ink, School and Office Supplies, Stationery for Journal or Diary, Gold Foil Details
2K
▲ 0.0%vs. prior month
$13.1K
latest month
12-month trend
B09YJ1WP6J
Monopoly: Hello Kitty and Friends, Buy, Sell, Trade Buildings from The Animated Series, Featuring My Melody, Badtz-Maru, Keroppi, Classic Monopoly Game, Officially-Licensed Hello Kitty Merchandise
700
▲ 133.3%vs. prior month
$21.9K
latest month
12-month trend
B0FRXXXQW1
Kids Backpack for Girls, Cartoon School Bag for Elementary Middle School Students, Kawaii Children's Book Bag
600
▲ 1100.0%vs. prior month
$15.3K
latest month
12-month trend
B0GXDR4GF8
Hello Kitty Blind Box - Kuromi My Melody Sweet Piano Shining Meow Series Cute Vinyl Collectible Mystery for Bag Charms Home Office Decor Birthday Couple Gifts,1Pcs Random
300
▲ 200.0%vs. prior month
$6.9K
latest month
12-month trend
B0C66H2MB8
AI ACCESSORY INNOVATIONS Hello Kitty My Melody Backpack for Girls, Sanrio Kawaii Bookbag, 16 Inch Anime School Bag with 3D Features,
300
▲ 500.0%vs. prior month
$12.5K
latest month
12-month trend
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Best My Melody Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LAWOHO is the best-performing my melody brand in July 2026, moving 10,000 units across 1 ASIN for 66.2% of Top 10 volume. Horizon Group USA follows with 2,000 units (13.2%), ahead of USAOPOLY on 700 units (4.6%).
With 9 brands splitting the Top 10 and 84.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.53 to $34.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LAWOHO
1 ASIN in Top 10
66.2%
Units
10K
Revenue
$134.3K
Avg. price
$13.59
B0CYT6D2ZS
$13.59·★4.5·4.2K revs6-Pack Pink Slime Kit for Girls, Cloud Butter Squishy Birthday Gift Set | Party favor, goodie bag stuffer, Easter basket filler and sensory toy for kids ages 4-10
Units sold10K
Horizon Group USA
1 ASIN in Top 10
13.2%
Units
2K
Revenue
$13.1K
Avg. price
$6.53
B0D94LQ18G
$6.53·★4.7·840 revsHorizon Group USA 4-Piece Pen Set, Hello Kitty and Friends | Retractable Ballpoint Pens with Black Ink, School and Office Supplies, Stationery for Journal or Diary, Gold Foil Details
Units sold2K
USAOPOLY
1 ASIN in Top 10
4.6%
Units
700
Revenue
$21.9K
Avg. price
$34.97
B09YJ1WP6J
$34.97·★4.8·1.1K revsMonopoly: Hello Kitty and Friends, Buy, Sell, Trade Buildings from The Animated Series, Featuring My Melody, Badtz-Maru, Keroppi, Classic Monopoly Game, Officially-Licensed Hello Kitty Merchandise
Units sold700
Trending My Melody Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0FRXXXQW1 booked 600 units at $24.99, with ▲ 1100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FRXXXQW1
Kids Backpack for Girls, Cartoon School Bag for Elementary Middle School Students, Kawaii Children's Book Bag
Price
$24.99
Rating
4.6
Reviews
62
Latest month sales
B0GXDR4GF8
Hello Kitty Blind Box - Kuromi My Melody Sweet Piano Shining Meow Series Cute Vinyl Collectible Mystery for Bag Charms Home Office Decor Birthday Couple Gifts,1Pcs Random
Price
$22.55
Rating
4.5
Reviews
36
Latest month sales
B0C66H2MB8
AI ACCESSORY INNOVATIONS Hello Kitty My Melody Backpack for Girls, Sanrio Kawaii Bookbag, 16 Inch Anime School Bag with 3D Features,
Unlock to view ASIN details and product titles
Price
$42.99
Rating
4.7
Reviews
931
Latest month sales
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