Kubb Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kubb sales on Amazon US totaled 12,050 units in July 2026 (▼ 33.1% vs. the prior month), generating an estimated $434,661 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.9% of unit volume and 65.5% of revenue, while a typical listing is priced at $44.65. The keyword itself pulled 4,713 Amazon queries over the same period (▼ 59.3% MoM).
Zooming out to the 12-month window ending July 2026, the kubb Top 50 moved 109,750 units and $3,743,122 in cumulative sales — an average of 9,146 units and $311,927 per month. Monthly throughput topped out at 18,400 units in December 2025 and dipped to 1,900 in January 2026, leaving the latest reading 36.9% higher than August 2025.
Kubb Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
12.1K
▼ 33.1% MoM
Monthly Revenue 2026/07
$434.7K
▼ 33.2% MoM
Top 10 Market Share 2026/07
68.9%
Kubb Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kubb listing on Amazon US in July 2026 is ASIN B0DFRCLL1T (Brand: Kan Jam), which sold 2,000 units at $32.99 apiece — equal to 16.6% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 8,300 units and $284,801 in July 2026 — 68.9% of unit volume and 65.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kubb' on Amazon
July 2026
Is 68.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DFRCLL1T
Kan Jam Foldable Travel Disc Toss Game - Black & Yellow, Standard, Nylon - Portable All-Weather Beach Games - Built-in Scoring for Tailgate Essentials - Easy Setup for Yard Fun
2K
▲ 100.0%vs. prior month
$66K
latest month
12-month trend
B01CRMEYIM
Foxtail Sport - The Original 90s Throw and Catch Outdoor Game (Ages 8+)
1K
▼ 50.0%vs. prior month
$26.5K
latest month
12-month trend
B09K4J38Y8
Swooc Games - Rustic Ring Toss Game (All Weather) - Easy Setup & Extra Games Included - Ring Toss Game for Adults - Outdoor Activities for Adults - Yard Toys for Kids - Backyard Fun - Outdoor Party
1K
▲ 0.0%vs. prior month
$36K
latest month
12-month trend
B07ZFT4VBS
ApudArmis Kubb Yard Game Set, Viking Chess Outdoor Clash Toss Yard Game with Carrying Case - Rubber Wooden Backyard Lawn Games Set for Teenagers Adults Family
1K
▲ 0.0%vs. prior month
$42.8K
latest month
12-month trend
B0CY2C5QZ5
TEILLNET Toss and Catch Ball Set Upgraded - Kids Toys Beach Toys Baseball Games - Sturdy & Water-Resistant for Outdoor Pool Yard Games - Classic Gift for Boys Girls 3 4 5 6 7 8 9 10 11 12+ Years
800
▼ 73.3%vs. prior month
$21.6K
latest month
12-month trend
B0G6BL4C9C
Granny Pants Yard Game - Yard-Beach-Backyard & Outdoor Toss Group Games for Family & Friends Gatherings
700
▼ 12.5%vs. prior month
$31.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Kubb Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Kan Jam is the best-performing kubb brand in July 2026, moving 2,000 units across 1 ASIN for 24.1% of Top 10 volume. Foxtail follows with 1,000 units (12.0%), ahead of Swooc on 1,000 units (12.0%).
Volume is spread across 10 brands, with the top three holding 48.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $26.49 to $35.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Kan Jam
1 ASIN in Top 10
24.1%
Units
2K
Revenue
$66K
Avg. price
$32.99
B0DFRCLL1T
$32.99·★4.6·282 revsKan Jam Foldable Travel Disc Toss Game - Black & Yellow, Standard, Nylon - Portable All-Weather Beach Games - Built-in Scoring for Tailgate Essentials - Easy Setup for Yard Fun
Units sold2K
Foxtail
1 ASIN in Top 10
12.0%
Units
1K
Revenue
$26.5K
Avg. price
$26.49
B01CRMEYIM
$26.49·★4.8·1.2K revsFoxtail Sport - The Original 90s Throw and Catch Outdoor Game (Ages 8+)
Units sold1K
Swooc
1 ASIN in Top 10
12.0%
Units
1K
Revenue
$36K
Avg. price
$35.99
B09K4J38Y8
$35.99·★4.4·1.7K revsSwooc Games - Rustic Ring Toss Game (All Weather) - Easy Setup & Extra Games Included - Ring Toss Game for Adults - Outdoor Activities for Adults - Yard Toys for Kids - Backyard Fun - Outdoor Party
Units sold1K
Trending Kubb Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B093FFB1SK booked 700 units at $19.99, with ▲ 40.0% MoM change. On the growth side, B0DFRCLL1T leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0FNNFY62Y close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B093FFB1SK
Koosh Double Paddle Playset -- Paddles and Ball for Added Fun! -- Fidget Toy -- for Ages 6+ Green and Gray | Koosh Ball Included, Lightweight, Summer, Outdoor Toys, Multi-Player, bouncing surface, Kids Toys
Price
$19.99
Rating
4.3
Reviews
1K
Latest month sales
B0DFRCLL1T
Kan Jam Foldable Travel Disc Toss Game - Black & Yellow, Standard, Nylon - Portable All-Weather Beach Games - Built-in Scoring for Tailgate Essentials - Easy Setup for Yard Fun
Price
$32.99
Rating
4.6
Reviews
282
Latest month sales
B0FNNFY62Y
Granny Pants Yard Game,Outdoor Game for Adults and Family.Includes 2 Giant Granny Funny Pants, 12 Bouncy Balls, and 2 Pumps, Fun Backyard Games,Adult Party Games and Field Day Games.
Unlock to view ASIN details and product titles
Price
$28.99
Rating
4.2
Reviews
27
Latest month sales
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