Frisbee Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Frisbee sales on Amazon US totaled 88,600 units in July 2026 (▼ 13.7% vs. the prior month), generating an estimated $1,538,006 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.3% of unit volume and 67.1% of revenue, while a typical listing is priced at $16.11. The keyword itself pulled 53,332 Amazon queries over the same period (▼ 12.4% MoM).

Zooming out to the 12-month window ending July 2026, the frisbee Top 50 moved 1,018,950 units and $18,929,202 in cumulative sales — an average of 84,913 units and $1,577,433 per month. Monthly throughput topped out at 279,200 units in December 2025 and dipped to 32,750 in January 2026, leaving the latest reading 50.9% higher than August 2025.

1MTotal units sold · Last 12 months
$18.9MTotal revenue · Last 12 months
53.3K▼ 12.4% MoM
Monthly search volume
$16.11Avg. price · July 2026

Frisbee Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales58.7K
Revenue$936.9K

2025/09

Sales54.5K
Revenue$853.1K

2025/10

Sales57.1K
Revenue$908K

2025/11

Sales109.9K
Revenue$2M

2025/12

Sales279.2K
Revenue$6M

2026/01

Sales32.8K
Revenue$500K

2026/02

Sales39.5K
Revenue$632.4K

2026/03

Sales76.5K
Revenue$1.4M

2026/04

Sales76.8K
Revenue$1.5M

2026/05

Sales42.7K
Revenue$738.7K

2026/06

Sales102.7K
Revenue$1.9M
88.6K

2026/07

Sales88.6K
Revenue$1.5M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

88.6K

▼ 13.7% MoM

Monthly Revenue 2026/07

$1.5M

▼ 21.0% MoM

Top 10 Market Share 2026/07

64.3%

See the Top 10 ASINs driving 64.3% of sales

Frisbee Market Share & Sales Concentration on Amazon US — July 2026

The most-sold frisbee listing on Amazon US in July 2026 is ASIN B07FNQFLJ5 (Brand: Ayeboovi), which sold 10,000 units at $28.98 apiece — equal to 11.3% of every unit tracked in this report.

The Top 10 ASINs account for 57,000 units and $1,032,520 in July 2026 — 64.3% of unit volume and 67.1% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Frisbee' on Amazon

July 2026
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64.3% Volume Share 57K units sold
67.1% Revenue Share $1M estimated
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Top 5 Volume Share breakdown

B07FNQFLJ5 11.3%
B0C3ZTKRGX 11.3%
B08P29SC84 11.3%
B000BRTADK 7.9%
B008ESY894 6.8%
Others 51.5%
#1
Ayeboovi Toss and Catch Ball Game Outdoor Toys for Kids Yard Games Beach Toys Outside Games for 3 4 5 6 7 8 9 10 Year Old Boys Girls (Upgraded) | Beach Pool Outside Yard Camping Games for Kids & Family, 3 4 5 6 7 8 9 10 11 12+ Year Old Boys Toys Birthday & Holiday Gifts

B07FNQFLJ5

Ayeboovi Toss and Catch Ball Game Outdoor Toys for Kids Yard Games Beach Toys Outside Games for 3 4 5 6 7 8 9 10 Year Old Boys Girls (Upgraded) | Beach Pool Outside Yard Camping Games for Kids & Family, 3 4 5 6 7 8 9 10 11 12+ Year Old Boys Toys Birthday & Holiday Gifts

$28.98· 4.6·3.1K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$285.1K

latest month

Monthly Trend

12-month trend

#2
TOSY Flying Disc - 16 Million Colors RGB or 36 LEDs, Extremely Bright, Smart Modes, Camping Essentials for Teens/Kids/Adults/Men/Boys/Girls, Auto Light Up, Rechargeable, Waterproof, 175g

B0C3ZTKRGX

TOSY Flying Disc - 16 Million Colors RGB or 36 LEDs, Extremely Bright, Smart Modes, Camping Essentials for Teens/Kids/Adults/Men/Boys/Girls, Auto Light Up, Rechargeable, Waterproof, 175g

$19.99· 4.6·12.7K reviews
Monthly Sales

10K

▲ 25.0%

vs. prior month

Revenue

$194.9K

latest month

Monthly Trend

12-month trend

#3
Nerf Vortex Aero Howler Foam Ball, Classic Long-Distance Football, Flight-Optimizing Tail, Whistling Sound, Indoor & Outdoor Fun, Christmas Stocking Stuffers for Kids | Whistling Flight Sound, Long-Distance Spiral Throws, Textured Grip Design, Beach + Pool Play, Boys + Girls

B08P29SC84

Nerf Vortex Aero Howler Foam Ball, Classic Long-Distance Football, Flight-Optimizing Tail, Whistling Sound, Indoor & Outdoor Fun, Christmas Stocking Stuffers for Kids | Whistling Flight Sound, Long-Distance Spiral Throws, Textured Grip Design, Beach + Pool Play, Boys + Girls

$12.47· 4.8·11.6K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$122.4K

latest month

Monthly Trend

12-month trend

#4
KONG Flyer, Natural Rubber Flying Disc Fetch Toy, for Medium/Large Dogs | Durable KONG Natural Rubber Flying Disc for Fetch, a Safer Disc for Healthy Outdoor Activity & Active Play

B000BRTADK

KONG Flyer, Natural Rubber Flying Disc Fetch Toy, for Medium/Large Dogs | Durable KONG Natural Rubber Flying Disc for Fetch, a Safer Disc for Healthy Outdoor Activity & Active Play

$13.96· 4.4·34.3K reviews
Monthly Sales

7K

▼ 12.5%

vs. prior month

Revenue

$97.7K

latest month

Monthly Trend

12-month trend

#5
Chuckit! Paraflight Flying Disc Dog Toy, Floats, Size Large, 1 Pack | Made from Durable Nylon with Soft Rubber Edges, This Water-Floating Flyer Is Built for Fetch on Land or in the Lake

B008ESY894

Chuckit! Paraflight Flying Disc Dog Toy, Floats, Size Large, 1 Pack | Made from Durable Nylon with Soft Rubber Edges, This Water-Floating Flyer Is Built for Fetch on Land or in the Lake

$12.94· 4.4·24.6K reviews
Monthly Sales

6K

▼ 14.3%

vs. prior month

Revenue

$77.5K

latest month

Monthly Trend

12-month trend

#6
TOSY Flying Ring - 36 RGB Multicolor or 12 Monocolor LEDs, Super Bright, Lost Mode, Auto Light Up, Camping Essentials for Kid/Teen/Boy/Girl, Safe & Soft, Waterproof, Pool/Beach Games, Lightweight Toy

B0DDL1FC2J

TOSY Flying Ring - 36 RGB Multicolor or 12 Monocolor LEDs, Super Bright, Lost Mode, Auto Light Up, Camping Essentials for Kid/Teen/Boy/Girl, Safe & Soft, Waterproof, Pool/Beach Games, Lightweight Toy

$15.99· 4.3·17.9K reviews
Monthly Sales

6K

▲ 50.0%

vs. prior month

Revenue

$95.9K

latest month

Monthly Trend

12-month trend

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Best Frisbee Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

TOSY is the best-performing frisbee brand in July 2026, moving 16,000 units across 2 ASINs for 28.1% of Top 10 volume. Ayeboovi follows with 10,000 units (17.5%), ahead of Nerf on 10,000 units (17.5%).

With 8 brands splitting the Top 10 and 63.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.47 to $28.98, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

28.1%
17.5%
17.5%
36.8%
TOSY
Ayeboovi
Nerf
Other brands
1

TOSY

2 ASINs in Top 10

28.1%

Units

16K

Revenue

$290.8K

Avg. price

$17.99

  • TOSY Flying Disc - 16 Million Colors RGB or 36 LEDs, Extremely Bright, Smart Modes, Camping Essentials for Teens/Kids/Adults/Men/Boys/Girls, Auto Light Up, Rechargeable, Waterproof, 175g

    B0C3ZTKRGX

    $19.99·4.6·12.7K revs

    TOSY Flying Disc - 16 Million Colors RGB or 36 LEDs, Extremely Bright, Smart Modes, Camping Essentials for Teens/Kids/Adults/Men/Boys/Girls, Auto Light Up, Rechargeable, Waterproof, 175g

    Units sold10K
  • TOSY Flying Ring - 36 RGB Multicolor or 12 Monocolor LEDs, Super Bright, Lost Mode, Auto Light Up, Camping Essentials for Kid/Teen/Boy/Girl, Safe & Soft, Waterproof, Pool/Beach Games, Lightweight Toy

    B0DDL1FC2J

    $15.99·4.3·17.9K revs

    TOSY Flying Ring - 36 RGB Multicolor or 12 Monocolor LEDs, Super Bright, Lost Mode, Auto Light Up, Camping Essentials for Kid/Teen/Boy/Girl, Safe & Soft, Waterproof, Pool/Beach Games, Lightweight Toy

    Units sold6K
2

Ayeboovi

1 ASIN in Top 10

17.5%

Units

10K

Revenue

$285.1K

Avg. price

$28.98

  • Ayeboovi Toss and Catch Ball Game Outdoor Toys for Kids Yard Games Beach Toys Outside Games for 3 4 5 6 7 8 9 10 Year Old Boys Girls (Upgraded) | Beach Pool Outside Yard Camping Games for Kids & Family, 3 4 5 6 7 8 9 10 11 12+ Year Old Boys Toys Birthday & Holiday Gifts

    B07FNQFLJ5

    $28.98·4.6·3.1K revs

    Ayeboovi Toss and Catch Ball Game Outdoor Toys for Kids Yard Games Beach Toys Outside Games for 3 4 5 6 7 8 9 10 Year Old Boys Girls (Upgraded) | Beach Pool Outside Yard Camping Games for Kids & Family, 3 4 5 6 7 8 9 10 11 12+ Year Old Boys Toys Birthday & Holiday Gifts

    Units sold10K
3

Nerf

1 ASIN in Top 10

17.5%

Units

10K

Revenue

$122.4K

Avg. price

$12.47

  • Nerf Vortex Aero Howler Foam Ball, Classic Long-Distance Football, Flight-Optimizing Tail, Whistling Sound, Indoor & Outdoor Fun, Christmas Stocking Stuffers for Kids | Whistling Flight Sound, Long-Distance Spiral Throws, Textured Grip Design, Beach + Pool Play, Boys + Girls

    B08P29SC84

    $12.47·4.8·11.6K revs

    Nerf Vortex Aero Howler Foam Ball, Classic Long-Distance Football, Flight-Optimizing Tail, Whistling Sound, Indoor & Outdoor Fun, Christmas Stocking Stuffers for Kids | Whistling Flight Sound, Long-Distance Spiral Throws, Textured Grip Design, Beach + Pool Play, Boys + Girls

    Units sold10K

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