Water Games Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Water Games sales on Amazon US totaled 272,000 units in July 2026 (▼ 29.9% vs. the prior month), generating an estimated $6,174,560 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.4% of unit volume and 46.3% of revenue, while a typical listing is priced at $23.56. The keyword itself pulled 4,642 Amazon queries over the same period (▼ 71.7% MoM).
Zooming out to the 12-month window ending July 2026, the water games Top 50 moved 1,681,800 units and $42,902,106 in cumulative sales — an average of 140,150 units and $3,575,176 per month. Monthly throughput topped out at 388,000 units in June 2026 and dipped to 39,000 in January 2026, leaving the latest reading 156.4% higher than August 2025.
Water Games Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
272K
▼ 29.9% MoM
Monthly Revenue 2026/07
$6.2M
▼ 46.1% MoM
Top 10 Market Share 2026/07
47.4%
Water Games Market Share & Sales Concentration on Amazon US — July 2026
The most-sold water games listing on Amazon US in July 2026 is ASIN B000J3Z7TC (Brand: Hoyle), which sold 30,000 units at $5.99 apiece — equal to 11.0% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 129,000 units and $2,861,300 in July 2026 — 47.4% of unit volume and 46.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Water Games' on Amazon
July 2026
Is 47.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B000J3Z7TC
Hoyle Hoyle Waterproof Clear Plastic Playing Cards 1 Deck Outdoor Pool | Flexible plastic resists bending and tearing, Rinse clean after use, Perfect for camping and beach games
30K
▲ 0.0%vs. prior month
$179.7K
latest month
12-month trend
B0796JVBJ8
Max Liquidator 6-Pack Water Blaster Set, Multicolor
20K
▲ 0.0%vs. prior month
$358K
latest month
12-month trend
B01K1K0K6M
Step2 Rain Showers Splash Pond Toddler Water Table, Outdoor Kids Water Sensory Table, Ages 18+ Months, 13 Piece Water Toy Accessories, Blue & Green | Easy to Assemble, Easy to Clean & Drain, 13 Accessories, Durable, Holds up to 5 Gallons, Toddler Outdoor Sensory Play Table
10K
▼ 80.0%vs. prior month
$814.1K
latest month
12-month trend
B07FNQFLJ5
Ayeboovi Toss and Catch Ball Game Outdoor Toys for Kids Yard Games Beach Toys Outside Games for 3 4 5 6 7 8 9 10 Year Old Boys Girls (Upgraded) | Beach Pool Outside Yard Camping Games for Kids & Family, 3 4 5 6 7 8 9 10 11 12+ Year Old Boys Toys Birthday & Holiday Gifts
10K
▲ 0.0%vs. prior month
$285.1K
latest month
12-month trend
B0BRZXJFHM
12Pcs Reusable Water Balloons, Pool Beach water Toys for Boys and Girls, Outdoor Summer Toys for Kids Ages 3-12
10K
▼ 50.0%vs. prior month
$257.2K
latest month
12-month trend
B0BRC8HPHB
DISHIO Diving Gem Pool Toy 10PCS Big Colorful Diamond Diving Toy for Kids | Toddlers Pirate Chest Treasure Box Pool Toys Underwater Sinking Dive Gemstone for Swimming Bath Birthday Party Decoration
10K
▲ 0.0%vs. prior month
$91.5K
latest month
12-month trend
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Best Water Games Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Hoyle is the best-performing water games brand in July 2026, moving 30,000 units across 1 ASIN for 23.3% of Top 10 volume. MAX LIQUIDATOR follows with 20,000 units (15.5%), ahead of Bunch O Balloons on 20,000 units (15.5%).
Volume is spread across 9 brands, with the top three holding 54.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $22.93, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Hoyle
1 ASIN in Top 10
23.3%
Units
30K
Revenue
$179.7K
Avg. price
$5.99
B000J3Z7TC
$5.99·★4.7·24.8K revsHoyle Hoyle Waterproof Clear Plastic Playing Cards 1 Deck Outdoor Pool | Flexible plastic resists bending and tearing, Rinse clean after use, Perfect for camping and beach games
Units sold30K
MAX LIQUIDATOR
1 ASIN in Top 10
15.5%
Units
20K
Revenue
$358K
Avg. price
$22.93
B0796JVBJ8
$22.93·★4.6·10.6K revsMax Liquidator 6-Pack Water Blaster Set, Multicolor
Units sold20K
Bunch O Balloons
2 ASINs in Top 10
15.5%
Units
20K
Revenue
$404.4K
Avg. price
$20.64
B07XYQY7SV
$23.29·★4.6·19.7K revsZURU BUNCH O BALLOONS - 350 Rapid-Fill Crazy Color Water Balloons (10 Pack) Amazon Exclusive
Units sold10KB0B44PDCLC
$17.99·★4.6·2.4K revsBunch O Balloons Tropical Party (6 Pack) by ZURU, 200+ Rapid-Filling Self-Sealing Tropical Colored Water Balloons for Outdoor Family, Friends, Children Summer Fun (6 Pack)
Units sold10K
Trending Water Games Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07XYQY7SV booked 10K units at $23.29, with ▲ 150.0% MoM change. On the growth side, B00TXI1NEW leads positive momentum with ▲ 700.0% MoM growth on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07XYQY7SV
ZURU BUNCH O BALLOONS - 350 Rapid-Fill Crazy Color Water Balloons (10 Pack) Amazon Exclusive
Price
$23.29
Rating
4.6
Reviews
19.7K
Latest month sales
B0BZXZ4RRR
REGUICORP 2 Pack Beach Balls, 20 Inch Beach Balls, Rainbow Color Pool Toys Pool Balls for Swimming Pool, Beach Toys Inflatable Ball for Summer Parties and Water Games
Price
$6.99
Rating
4.4
Reviews
1.4K
Latest month sales
B00TXI1NEW
Mattel Games UNO Splash Card Game, Ages 7+, 2-10 Players | With Waterproof Cards &Portable Carabiner Clip for Travel, Pool Time, Camping & Game Nights Away
Unlock to view ASIN details and product titles
Price
$12.79
Rating
4.7
Reviews
17.5K
Latest month sales
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