Kotex Pads Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kotex Pads sales on Amazon US totaled 344,500 units in July 2026 (▼ 13.8% vs. the prior month), generating an estimated $3,875,460 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 40.6% of unit volume and 36.5% of revenue, while a typical listing is priced at $14.63. The keyword itself pulled 18,011 Amazon queries over the same period (▲ 1.2% MoM).
Zooming out to the 12-month window ending July 2026, the kotex pads Top 50 moved 3,638,950 units and $42,611,732 in cumulative sales — an average of 303,246 units and $3,550,978 per month. Monthly throughput topped out at 399,500 units in June 2026 and dipped to 215,350 in May 2026, leaving the latest reading 25.4% higher than August 2025.
Kotex Pads Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
344.5K
▼ 13.8% MoM
Monthly Revenue 2026/07
$3.9M
▼ 15.8% MoM
Top 10 Market Share 2026/07
40.6%
Kotex Pads Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kotex pads listing on Amazon US in July 2026 is ASIN B00G8DDBOU (Brand: Always), which sold 30,000 units at $8.97 apiece — equal to 8.7% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 140,000 units and $1,415,700 in July 2026 — 40.6% of unit volume and 36.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kotex Pads' on Amazon
July 2026
Is 40.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00G8DDBOU
Always Ultra Thin Feminine Pads with Wings for Women, Size 1, Regular Absorbency, Unscented, Up to 100% Leak-Free Protection, 46 Count
30K
▲ 0.0%vs. prior month
$268.8K
latest month
12-month trend
B071VBZLPX
Rael Organic Cotton Cover Sanitary Pads for Women Moderate (Regular, 56 Ct) | Ultra Thin Period Pads with Wings, Regular Absorbency, Unscented, Chlorine Free, Period Essentials, Feminine Care
20K
▼ 33.3%vs. prior month
$441K
latest month
12-month trend
B09B7L2BPB
Amazon Basics Maxi Pads For Periods- Thick, Super Absorbency, Unscented, 48 Count, 1 Pack
20K
▼ 33.3%vs. prior month
$98K
latest month
12-month trend
B005OICT84
Stayfree Maxi Super Pads Wingless, Period and Leaks, 66 ct
10K
▲ 0.0%vs. prior month
$83K
latest month
12-month trend
B00J4YWSEE
Always Ultra Thin Feminine Pads with Wings for Women, Size 2, Long Super Absorbency, Unscented, Up to 100% Leak-Free Protection, 58 Count
10K
▲ 0.0%vs. prior month
$114.7K
latest month
12-month trend
B00J7L59K4
Always Infinity Feminine Pads for Women, Flexfoam Pads with Wings, Size 2, Heavy Absorbency, Unscented, 46 Count
10K
▼ 50.0%vs. prior month
$124.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Kotex Pads Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Always is the best-performing kotex pads brand in July 2026, moving 60,000 units across 4 ASINs for 42.9% of Top 10 volume. Amazon Basics follows with 30,000 units (21.4%), ahead of Rael on 20,000 units (14.3%).
With 6 brands splitting the Top 10 and 78.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.22 to $23.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Always
4 ASINs in Top 10
42.9%
Units
60K
Revenue
$578.1K
Avg. price
$10.09
B00G8DDBOU
$8.97·★4.7·25.4K revsAlways Ultra Thin Feminine Pads with Wings for Women, Size 1, Regular Absorbency, Unscented, Up to 100% Leak-Free Protection, 46 Count
Units sold30KB00J4YWSEE
$11.47·★4.7·29K revsAlways Ultra Thin Feminine Pads with Wings for Women, Size 2, Long Super Absorbency, Unscented, Up to 100% Leak-Free Protection, 58 Count
Units sold10KB00J7L59K4
$12.96·★4.8·14.3K revsAlways Infinity Feminine Pads for Women, Flexfoam Pads with Wings, Size 2, Heavy Absorbency, Unscented, 46 Count
Units sold10KB01KNR5FNG
$6.97·★4.6·23.2K revsAlways Panty Liners for Women Xtra Protection 3-in-1 Daily Liners for Women, Extra Long, Scented, 60 Count
Units sold10K
Amazon Basics
2 ASINs in Top 10
21.4%
Units
30K
Revenue
$131.6K
Avg. price
$4.22
B09B7L2BPB
$4.99·★4.5·13.4K revsAmazon Basics Maxi Pads For Periods- Thick, Super Absorbency, Unscented, 48 Count, 1 Pack
Units sold20KB09B7L2BLJ
$3.46·★4.3·19.2K revsAmazon Basics Daily Pantiliner, Regular Length, Thin Absorbent Feminine Pads for Women, Unscented, 50 Count (Previously Solimo)
Units sold10K
Rael
1 ASIN in Top 10
14.3%
Units
20K
Revenue
$441K
Avg. price
$23.99
B071VBZLPX
$23.99·★4.7·16K revsRael Organic Cotton Cover Sanitary Pads for Women Moderate (Regular, 56 Ct) | Ultra Thin Period Pads with Wings, Regular Absorbency, Unscented, Chlorine Free, Period Essentials, Feminine Care
Units sold20K
Trending Kotex Pads Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0G5BGPCV2 leads positive momentum with ▲ 33.3% MoM growth on 4K units, with B0G5BJX4MD close behind at ▲ 25.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G5BGPCV2
Kotex Ultra Thin Teen Pads, Wings, Heavy, 36 Count | Period Pad, 5x System with LeakShield Protection, Gravity Core, Up to 100% Leak Free Comfort, Made Without Fragrance
Price
$7.97
Rating
4.9
Reviews
205
Latest month sales
B0G5BJX4MD
Kotex Overnight Maxi Pads, 39 Count | Period Pad, Xpress Dri Core, Night Defense, Back Barrier, Side Guards, Breathable Soft Touch Cover, Clean & Dry Feel
Price
$7.97
Rating
4.4
Reviews
334
Latest month sales
B0G56B87YX
Kotex BioCare Ultra Thin Pads, Wings, Heavy, 72 Count, 3 Packs of 24 | pH Balanced Pad, Gravity Core, 5X System with LeakShield Protection, Made Without Fragrance, Clean & Dry Feel
Unlock to view ASIN details and product titles
Price
$23.97
Rating
4.5
Reviews
152
Latest month sales
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