Kotex Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Always is the best-performing kotex brand in July 2026, moving 40,000 units across 1 ASIN for 21.1% of Top 10 volume. Playtex follows with 40,000 units (21.1%), ahead of Carefree on 30,000 units (15.8%).

Volume is spread across 8 brands, with the top three holding 57.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.38 to $9.97, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08L4NV4XN booked 10K units at $9.97, with ▲ 0.0% MoM change. On the growth side, B000VI3LNE leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0G5BGPCV2 close behind at ▲ 33.3% MoM on 4K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.