Feminine Hygiene Products Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Feminine Hygiene Products sales on Amazon US totaled 1,197,000 units in July 2026 (▼ 8.6% vs. the prior month), generating an estimated $20,523,160 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.8% of unit volume and 50.5% of revenue, while a typical listing is priced at $15.94. The keyword itself pulled 20,087 Amazon queries over the same period (▲ 9.9% MoM).
Zooming out to the 12-month window ending July 2026, the feminine hygiene products Top 50 moved 13,246,800 units and $231,039,648 in cumulative sales — an average of 1,103,900 units and $19,253,304 per month. Monthly throughput topped out at 1,309,000 units in June 2026 and dipped to 720,000 in May 2026, leaving the latest reading 3.4% higher than August 2025.
Feminine Hygiene Products Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.2M
▼ 8.6% MoM
Monthly Revenue 2026/07
$20.5M
▼ 6.0% MoM
Top 10 Market Share 2026/07
51.8%
Feminine Hygiene Products Market Share & Sales Concentration on Amazon US — July 2026
The most-sold feminine hygiene products listing on Amazon US in July 2026 is ASIN B07ND3WR64 (Brand: Cottonelle), which sold 100,000 units at $9.89 apiece — equal to 8.4% of every unit tracked in this report.
The Top 10 ASINs account for 620,000 units and $10,356,200 in July 2026 — 51.8% of unit volume and 50.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Feminine Hygiene Products' on Amazon
July 2026
Is 51.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07ND3WR64
Cottonelle Fresh Feel Flushable Wet Wipes, Adult Wet Wipes, 8 Flip-Top Packs, 42 Wipes Per Pack (336 Total Wipes)
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0D5FZGY8W
URO Vaginal Probiotics for Odor, Flora & pH Balance – 1-Month Supply
100K
▲ 0.0%vs. prior month
$2.9M
latest month
12-month trend
B00Y8MP4G6
Garden of Life Once Daily Dr. Formulated Probiotics for Women 50 Billion CFU 16 Probiotic Strains with Organic Prebiotics for Digestive, Vaginal & Immune Health, Dairy Free, Shelf Stable 30 Capsules
90K
▼ 10.0%vs. prior month
$2.4M
latest month
12-month trend
B00HF3XSO0
Secret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women, 100HR Sweat & Odor Protection, 3X Stress Protection with Hyaluronic Acid, PH Balanced, Completely Clean Scent, 2.6 oz
60K
▼ 14.3%vs. prior month
$837K
latest month
12-month trend
B003VD5TMM
Always Panty Liners for Women Thin No Feel Protection Daily Liners, Regular, Unscented, 162 Count
40K
▼ 20.0%vs. prior month
$340K
latest month
12-month trend
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Best Feminine Hygiene Products Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Cottonelle is the best-performing feminine hygiene products brand in July 2026, moving 100,000 units across 1 ASIN for 16.1% of Top 10 volume. CLEAN SKIN CLUB follows with 100,000 units (16.1%), ahead of O Positiv on 100,000 units (16.1%).
Volume is spread across 9 brands, with the top three holding 48.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.89 to $28.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Cottonelle
1 ASIN in Top 10
16.1%
Units
100K
Revenue
$1.1M
Avg. price
$9.89
B07ND3WR64
$9.89·★4.7·186.6K revsCottonelle Fresh Feel Flushable Wet Wipes, Adult Wet Wipes, 8 Flip-Top Packs, 42 Wipes Per Pack (336 Total Wipes)
Units sold100K
CLEAN SKIN CLUB
1 ASIN in Top 10
16.1%
Units
100K
Revenue
$1.8M
Avg. price
$17.95
B07PBXXNCY
$17.95·★4.8·44.4K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100K
O Positiv
1 ASIN in Top 10
16.1%
Units
100K
Revenue
$2.9M
Avg. price
$28.97
B0D5FZGY8W
$28.97·★4.6·37.7K revsURO Vaginal Probiotics for Odor, Flora & pH Balance – 1-Month Supply
Units sold100K
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