Mini Squishies Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mini Squishies sales on Amazon US totaled 211,100 units in July 2026 (▲ 9.2% vs. the prior month), generating an estimated $2,688,945 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.3% of unit volume and 45.6% of revenue, while a typical listing is priced at $14.62. The keyword itself pulled 32,208 Amazon queries over the same period (▲ 43.3% MoM).
Zooming out to the 12-month window ending July 2026, the mini squishies Top 50 moved 1,780,750 units and $21,298,831 in cumulative sales — an average of 148,396 units and $1,774,903 per month. Monthly throughput topped out at 244,400 units in March 2026 and dipped to 83,000 in May 2026, leaving the latest reading 117.3% higher than August 2025.
Mini Squishies Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
211.1K
▲ 9.2% MoM
Monthly Revenue 2026/07
$2.7M
▼ 0.1% MoM
Top 10 Market Share 2026/07
58.3%
Mini Squishies Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mini squishies listing on Amazon US in July 2026 is ASIN B0DG2VRFV7 (Brand: Mantyplay), which sold 30,000 units at $8.99 apiece — equal to 14.2% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 123,000 units and $1,227,020 in July 2026 — 58.3% of unit volume and 45.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mini Squishies' on Amazon
July 2026
Is 58.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DG2VRFV7
30 Pack Squishy Toys, Kawaii Squishies Party Favors for Kids 4-8 8-12 Treasure Box Toys for Classroom Birthday Xmas Gifts Goodie Bag Mini Animals Mochi Squishy Stress Relief Sensory Toys Random
30K
▲ 0.0%vs. prior month
$261.9K
latest month
12-month trend
B0D9ZTW7PS
Schylling NeeDoh Nice Ice Baby - 1.25" Cube - Color May Vary (Pack of 1) | Sensory Squeeze Toy with Super Solid Squish
20K
▲ 0.0%vs. prior month
$140.2K
latest month
12-month trend
B0BVNSDG2W
nobasco Squishies, 32 Pack Mochi Squishy Toys - Kawaii Cat Squishys Slow Rising Animals - Party Favors, Goodie Bag, Birthday Gifts, Mini Squishies Stress Reliever Toy
10K
▲ 0.0%vs. prior month
$73.1K
latest month
12-month trend
B0D3WSCFJJ
24 Pack Slow Rising Stress Cube , Dough Stress Balls Soft Fidget Squishy Toys for Anxiety Relief, Pull Stretch Classroom Prize Party Favors Toys for Kids
10K
▲ 0.0%vs. prior month
$199.9K
latest month
12-month trend
B0DQCVY1JC
3pc Stress Balls for Adults, Squishy Ball Sensory Textured Memory Gel Fidget Toys for Kids/Adults Hand Exercises, Valentines Day Party Favors Anxiety Relief Squeeze Ball(1.80“)
10K
▲ 42.9%vs. prior month
$75.4K
latest month
12-month trend
B0G2GS1PJT
4 Pack Squishy Fidget Toys Stress Cube Bulk, Squishies Slow Rising Stress Balls for Adults Kids, Sensory Fidget Toys for Anxiety Relief, Small Squishy Toys for Classroom Prizes Party Favors
10K
▲ 11.1%vs. prior month
$99.9K
latest month
12-month trend
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Best Mini Squishies Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mantyplay is the best-performing mini squishies brand in July 2026, moving 30,000 units across 1 ASIN for 24.4% of Top 10 volume. Schylling follows with 20,000 units (16.3%), ahead of Yooshi on 16,000 units (13.0%).
Volume is spread across 9 brands, with the top three holding 53.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.98 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mantyplay
1 ASIN in Top 10
24.4%
Units
30K
Revenue
$261.9K
Avg. price
$8.99
B0DG2VRFV7
$8.99·★4.6·4.8K revs30 Pack Squishy Toys, Kawaii Squishies Party Favors for Kids 4-8 8-12 Treasure Box Toys for Classroom Birthday Xmas Gifts Goodie Bag Mini Animals Mochi Squishy Stress Relief Sensory Toys Random
Units sold30K
Schylling
1 ASIN in Top 10
16.3%
Units
20K
Revenue
$140.2K
Avg. price
$9.99
B0D9ZTW7PS
$9.99·★4.1·4.7K revsSchylling NeeDoh Nice Ice Baby - 1.25" Cube - Color May Vary (Pack of 1) | Sensory Squeeze Toy with Super Solid Squish
Units sold20K
Yooshi
2 ASINs in Top 10
13.0%
Units
16K
Revenue
$151.1K
Avg. price
$8.98
B0G2GS1PJT
$9.99·★3.8·560 revs4 Pack Squishy Fidget Toys Stress Cube Bulk, Squishies Slow Rising Stress Balls for Adults Kids, Sensory Fidget Toys for Anxiety Relief, Small Squishy Toys for Classroom Prizes Party Favors
Units sold10KB0GBVG9JQV
$7.98·★4.6·256 revs30 Pack Squishy Toys for Kids, Mini Mochi Squishies, Cute Kawaii Animal Squishy Pack, Soft Fidget Toys, Sensory Squeeze Toys, Party Favors, Goodie Bags Stuffers for Kids, Classroom Prizes
Units sold6K
Trending Mini Squishies Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0D91CWH9V booked 10K units at $7.99, with ▲ 150.0% MoM change. On the growth side, B0GW7WJPBS leads positive momentum with ▲ 400.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D91CWH9V
3pcs Squishy Textured Stress Balls Silky Fidget Toys for Anxiety Relief | Soft Squeeze Squishies Sensory Party Favors for Kids/Adults Hand Exercises 1.85inch
Price
$7.99
Rating
4.0
Reviews
1.1K
Latest month sales
B0GBVG9JQV
30 Pack Squishy Toys for Kids, Mini Mochi Squishies, Cute Kawaii Animal Squishy Pack, Soft Fidget Toys, Sensory Squeeze Toys, Party Favors, Goodie Bags Stuffers for Kids, Classroom Prizes
Price
$7.98
Rating
4.6
Reviews
256
Latest month sales
B0GW7WJPBS
12 Pack Squishy Toy Balls Cute Stress Relief Stress Ball Fidget Toys Bulk Squishy Squeeze Ball Set for Adult Party Favors (Axolotl)
Unlock to view ASIN details and product titles
Price
$15.99
Rating
4.5
Reviews
76
Latest month sales
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