Kleenex Hand Towels Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kleenex Hand Towels sales on Amazon US totaled 754,400 units in July 2026 (▲ 0.5% vs. the prior month), generating an estimated $13,299,050 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 74.2% of unit volume and 67.5% of revenue, while a typical listing is priced at $23.89. The keyword itself pulled 42,611 Amazon queries over the same period (▲ 9.4% MoM).
Zooming out to the 12-month window ending July 2026, the kleenex hand towels Top 50 moved 8,326,850 units and $152,940,463 in cumulative sales — an average of 693,904 units and $12,745,039 per month. Monthly throughput topped out at 754,400 units in July 2026 and dipped to 513,200 in May 2026, leaving the latest reading 13.2% higher than August 2025.
Kleenex Hand Towels Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
754.4K
▲ 0.5% MoM
Monthly Revenue 2026/07
$13.3M
▲ 1.2% MoM
Top 10 Market Share 2026/07
74.2%
Kleenex Hand Towels Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kleenex hand towels listing on Amazon US in July 2026 is ASIN B07PBXXNCY (Brand: CLEAN SKIN CLUB), which sold 100,000 units at $17.95 apiece — equal to 13.3% of every unit tracked in this report.
The Top 10 ASINs account for 560,000 units and $8,981,700 in July 2026 — 74.2% of unit volume and 67.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kleenex Hand Towels' on Amazon
July 2026
Is 74.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B09BWFX1L6
Amazon Basics 2-Ply Flex-Sheets Paper Towels, 12 Basics Rolls = 40 Regular Rolls, Everyday Value with 150 Sheets per Roll, Packaging May Vary
100K
▲ 0.0%vs. prior month
$2M
latest month
12-month trend
B0DQYR6X8R
Bounty Select-A-Size Paper Towels, White, 2 Triple Rolls = 6 Regular Rolls
100K
▲ 0.0%vs. prior month
$697K
latest month
12-month trend
B09YKRZR22
Puffs Facial Tissues Plus Lotion, 8 Family Rectangle Boxes, 124 Facial Tissues per Box, Allergies and Colds (Packaging May Vary)
50K
▼ 16.7%vs. prior month
$664.5K
latest month
12-month trend
B00BFUSDO4
Kleenex Disposable Paper Hand Towels, 6 Boxes, 60 Tissues per Box (360 Total Tissues), Packaging May Vary | 6 Boxes, 60 Tissues per Box
50K
▲ 0.0%vs. prior month
$850.5K
latest month
12-month trend
B0DF9BGP8S
Viva Signature Cloth Paper Towels, 3 Double Rolls, 86 Sheets per Roll
50K
▲ 25.0%vs. prior month
$349.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Kleenex Hand Towels Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CLEAN SKIN CLUB is the best-performing kleenex hand towels brand in July 2026, moving 100,000 units across 1 ASIN for 17.9% of Top 10 volume. Amazon Basics follows with 100,000 units (17.9%), ahead of Bounty on 100,000 units (17.9%).
Volume is spread across 8 brands, with the top three holding 53.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.97 to $22.86, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CLEAN SKIN CLUB
1 ASIN in Top 10
17.9%
Units
100K
Revenue
$1.8M
Avg. price
$17.95
B07PBXXNCY
$17.95·★4.8·44.4K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100K
Amazon Basics
1 ASIN in Top 10
17.9%
Units
100K
Revenue
$2M
Avg. price
$22.86
B09BWFX1L6
$22.86·★4.1·73.6K revsAmazon Basics 2-Ply Flex-Sheets Paper Towels, 12 Basics Rolls = 40 Regular Rolls, Everyday Value with 150 Sheets per Roll, Packaging May Vary
Units sold100K
Bounty
1 ASIN in Top 10
17.9%
Units
100K
Revenue
$697K
Avg. price
$6.97
B0DQYR6X8R
$6.97·★4.8·22.3K revsBounty Select-A-Size Paper Towels, White, 2 Triple Rolls = 6 Regular Rolls
Units sold100K
Trending Kleenex Hand Towels Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B000JCPU54 leads positive momentum with ▲ 60.0% MoM growth on 8K units, with B0040ZOD04 close behind at ▲ 50.0% MoM on 30K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000JCPU54
Genuine Joe Multifold Hand Towels, 9.5" x 9.10", 1-Ply, White, 250/Pack, 16 Count
Price
$30.68
Rating
4.7
Reviews
7.6K
Latest month sales
B0040ZOD04
Scott Professional Multifold Paper Towels, Bulk, 16 x 250 Sheets (01840) | Universal, Standard Tier, Absorbency Pockets, Compressed, Compatible with Universal Folded Towel Dispensers
Price
$41.51
Rating
4.4
Reviews
9.2K
Latest month sales
B09YL8TX5K
Puffs Facial Tissue Ultra Soft Non-Lotion, 8 Rectangle Boxes, 124 Facial Tissues per Box, Allergies and Colds (Packaging May Vary)
Unlock to view ASIN details and product titles
Price
$13.29
Rating
4.8
Reviews
15.3K
Latest month sales
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