Kindle Oasis Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kindle Oasis sales on Amazon US totaled 85,150 units in July 2026 (▼ 30.8% vs. the prior month), generating an estimated $14,666,675 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 89.3% of unit volume and 86.0% of revenue, while a typical listing is priced at $192.89. The keyword itself pulled 16,900 Amazon queries over the same period (▲ 34.1% MoM).
Zooming out to the 12-month window ending July 2026, the kindle oasis Top 50 moved 1,244,700 units and $209,118,579 in cumulative sales — an average of 103,725 units and $17,426,548 per month. Monthly throughput topped out at 137,450 units in November 2025 and dipped to 85,150 in July 2026, leaving the latest reading 7.9% lower than August 2025.
Kindle Oasis Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
85.2K
▼ 30.8% MoM
Monthly Revenue 2026/07
$14.7M
▼ 39.2% MoM
Top 10 Market Share 2026/07
89.3%
Kindle Oasis Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kindle oasis listing on Amazon US in July 2026 is ASIN B0CFPHV9ZN (Brand: Amazon), which sold 10,000 units at $199.99 apiece — equal to 11.7% of every unit tracked in this report.
The Top 10 ASINs account for 76,000 units and $12,619,240 in July 2026 — 89.3% of unit volume and 86.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kindle Oasis' on Amazon
July 2026
Is 89.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CFPHV9ZN
Amazon Kindle Paperwhite 16GB (newest model) – 20% faster, with new 7" glare-free display and weeks of battery life – Jade
10K
▲ 0.0%vs. prior month
$1.6M
latest month
12-month trend
B0CFPJYX7P
Amazon Kindle Paperwhite 16GB (newest model) – 20% faster, with new 7" glare-free display and weeks of battery life – Black
10K
▲ 0.0%vs. prior month
$1.6M
latest month
12-month trend
B0CFPTK5JG
Amazon Kindle Paperwhite 16GB (newest model) – 20% faster, with new 7" glare-free display and weeks of battery life – Raspberry
10K
▲ 0.0%vs. prior month
$1.6M
latest month
12-month trend
B0CNV9F72P
Amazon Kindle 16 GB (newest model) - Lightest and most compact Kindle, now with faster page turns, and higher contrast ratio, for an enhanced reading experience - Black
10K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B0CNVCQZG1
Amazon Kindle 16 GB (newest model) - Lightest and most compact Kindle, now with faster page turns, and higher contrast ratio, for an enhanced reading experience - Matcha
10K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B0C8RR4WN3
Amazon Kindle Paperwhite Signature Edition 32GB (newest model) – 20% faster with auto-adjusting front light, wireless charging, and weeks of battery life – Metallic Black
9K
▼ 10.0%vs. prior month
$1.8M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Kindle Oasis Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0D4JKM1S7 leads positive momentum with ▲ 500.0% MoM growth on 300 units, with B0FX8C97WL close behind at ▲ 400.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D4JKM1S7
Like-New Amazon Kindle Scribe (64GB) - Your notes, documents and books, all in one place. With built-in AI notebook summarization. Includes Premium Pen - Metallic Jade
Price
$404.99
Rating
4.2
Reviews
457
Latest month sales
B0FX8C97WL
Ocean 64GB+4GB 7”eBook Reader Supports Handwriting, 7”E-Ink Paper Tablet with Long Battery Life for Reading and Writing (Not Included Musnap Stylus Pen)
Price
$259.00
Rating
4.4
Reviews
154
Latest month sales
B0FX9BW1WC
Ocean C 64GB+4GB 7” Color eBook Reader Supports Handwriting, 7” Color E-Ink Paper Tablet with Long Battery Life for Reading and Writing (Not Included Musnap Stylus Pen)
Unlock to view ASIN details and product titles
Price
$289.00
Rating
4.4
Reviews
154
Latest month sales
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