Boox Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Boox sales on Amazon US totaled 11,800 units in July 2026 (▲ 10.3% vs. the prior month), generating an estimated $2,641,182 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 83.9% of unit volume and 81.6% of revenue, while a typical listing is priced at $260.73. The keyword itself pulled 32,396 Amazon queries over the same period (▲ 12.7% MoM).
Zooming out to the 12-month window ending July 2026, the boox Top 50 moved 81,150 units and $26,915,806 in cumulative sales — an average of 6,763 units and $2,242,984 per month. Monthly throughput topped out at 11,800 units in July 2026 and dipped to 4,100 in October 2025, leaving the latest reading 138.4% higher than August 2025.
Boox Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
11.8K
▲ 10.3% MoM
Monthly Revenue 2026/07
$2.6M
▼ 8.9% MoM
Top 10 Market Share 2026/07
83.9%
Boox Market Share & Sales Concentration on Amazon US — July 2026
The most-sold boox listing on Amazon US in July 2026 is ASIN B0GSZQTT5K (Brand: XTEINK), which sold 4,000 units at $63.19 apiece — equal to 33.9% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 9,900 units and $2,154,830 in July 2026 — 83.9% of unit volume and 81.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Boox' on Amazon
July 2026
Is 83.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0GSZQTT5K
XTEINK X3 3.7" Pocket E-Ink eBook Reader, Space Black | Ultra-thin 0.2" design with magnetic pogo-pin charging, gyroscope page-turn, 16GB storage, and distraction-free reading
4K
▲ 300.0%vs. prior month
$271.5K
latest month
12-month trend
B0D1KV86N4
Kobo Libra Colour eReader, 7” Color E Ink, Waterproof, White | 7” Color E Ink Kaleido 3, Dark Mode, Waterproof, eBooks, Audiobooks, Recycled Materials
1K
▼ 50.0%vs. prior month
$257.1K
latest month
12-month trend
B0FKD3QDMM
Kobo Clara Colour | Colour eReader | 6” Glare-Free Colour E Ink Kaleido™ 3 Display | Dark Mode Option | Waterproof | Audiobooks | 16GB of Storage | White
1K
▲ 0.0%vs. prior month
$180K
latest month
12-month trend
B0DG9ZXWMK
reMarkable Paper Pro with Marker Plus | 11.8” color e ink paper tablet with reading light, digital notebook for writing, reading, and better thinking
900
▼ 10.0%vs. prior month
$611.1K
latest month
12-month trend
B0D1KWK8WY
Kobo Clara Colour | Colour eReader | 6” Glare-Free Colour E Ink Kaleido™ 3 Display | Dark Mode Option | Waterproof | Audiobooks | 16GB of Storage | Black
500
▲ 25.0%vs. prior month
$90K
latest month
12-month trend
B0D1KTKVY3
Kobo Libra Colour eReader, 7” Color E Ink, Waterproof, Black | 7” Color E Ink Kaleido 3, Dark Mode, Waterproof, eBooks, Audiobooks, Recycled Materials
500
▲ 0.0%vs. prior month
$128K
latest month
12-month trend
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Best Boox Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
XTEINK is the best-performing boox brand in July 2026, moving 4,000 units across 1 ASIN for 40.4% of Top 10 volume. Kobo follows with 3,000 units (30.3%), ahead of BOOX on 1,500 units (15.2%).
With 5 brands splitting the Top 10 and 85.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $63.19 to $290.32, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
XTEINK
1 ASIN in Top 10
40.4%
Units
4K
Revenue
$271.5K
Avg. price
$63.19
B0GSZQTT5K
$63.19·★4.0·546 revsXTEINK X3 3.7" Pocket E-Ink eBook Reader, Space Black | Ultra-thin 0.2" design with magnetic pogo-pin charging, gyroscope page-turn, 16GB storage, and distraction-free reading
Units sold4K
Kobo
4 ASINs in Top 10
30.3%
Units
3K
Revenue
$655.1K
Avg. price
$209.51
B0D1KV86N4
$259.99·★4.4·604 revsKobo Libra Colour eReader, 7” Color E Ink, Waterproof, White | 7” Color E Ink Kaleido 3, Dark Mode, Waterproof, eBooks, Audiobooks, Recycled Materials
Units sold1KB0FKD3QDMM
$159.99·★4.5·255 revsKobo Clara Colour | Colour eReader | 6” Glare-Free Colour E Ink Kaleido™ 3 Display | Dark Mode Option | Waterproof | Audiobooks | 16GB of Storage | White
Units sold1KB0D1KWK8WY
$159.99·★4.4·503 revsKobo Clara Colour | Colour eReader | 6” Glare-Free Colour E Ink Kaleido™ 3 Display | Dark Mode Option | Waterproof | Audiobooks | 16GB of Storage | Black
Units sold500B0D1KTKVY3
$258.09·★4.5·264 revsKobo Libra Colour eReader, 7” Color E Ink, Waterproof, Black | 7” Color E Ink Kaleido 3, Dark Mode, Waterproof, eBooks, Audiobooks, Recycled Materials
Units sold500
BOOX
3 ASINs in Top 10
15.2%
Units
1.5K
Revenue
$435.5K
Avg. price
$290.32
B0F58ZHCX2
$289.99·★3.9·355 revsBOOX Tablet Go Color 7 Gen II E Ink Tablet Support Active Stylus InkSense (Black)
Units sold500B0FQHRM813
$50.99·★4.3·113 revsBOOX InkSense Plus Active Stylus Only Compatible with: Palma2 Pro, Go Color 7 Gen II, Go 7, Not Go Color 7 Gen I
Units sold500B0FR4L5XMV
$529.99·★3.7·229 revsBOOX Tablet 10.3" Note Air 5 C 6G 64G E Ink Tablet Color ePaper Notebook
Units sold500
Trending Boox Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D1KWK8WY booked 500 units at $159.99, with ▲ 25.0% MoM change. On the growth side, B0GSZQTT5K leads positive momentum with ▲ 300.0% MoM growth on 4K units, with B0FR91W56X close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D1KWK8WY
Kobo Clara Colour | Colour eReader | 6” Glare-Free Colour E Ink Kaleido™ 3 Display | Dark Mode Option | Waterproof | Audiobooks | 16GB of Storage | Black
Price
$159.99
Rating
4.4
Reviews
503
Latest month sales
B0GSZQTT5K
XTEINK X3 3.7" Pocket E-Ink eBook Reader, Space Black | Ultra-thin 0.2" design with magnetic pogo-pin charging, gyroscope page-turn, 16GB storage, and distraction-free reading
Price
$63.19
Rating
4.0
Reviews
546
Latest month sales
B0FR91W56X
BELLEMOND Kent Paper Screen Protector for Onyx Boox Go Color Gen 2 7" | 2 Pack, Made in Japan, Smooth Kent paper surface, Reduced pencil tip wear, Ideal for sketching, writing and note-taking
Unlock to view ASIN details and product titles
Price
$15.99
Rating
4.4
Reviews
66
Latest month sales
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