Kindle Fire Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kindle Fire sales on Amazon US totaled 114,650 units in July 2026 (▼ 36.3% vs. the prior month), generating an estimated $16,384,779 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.6% of unit volume and 69.2% of revenue, while a typical listing is priced at $118.07. The keyword itself pulled 81,975 Amazon queries over the same period (▼ 47.5% MoM).
Zooming out to the 12-month window ending July 2026, the kindle fire Top 50 moved 1,515,000 units and $208,362,889 in cumulative sales — an average of 126,250 units and $17,363,574 per month. Monthly throughput topped out at 196,050 units in November 2025 and dipped to 87,450 in May 2026, leaving the latest reading 11.0% higher than August 2025.
Kindle Fire Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
114.7K
▼ 36.3% MoM
Monthly Revenue 2026/07
$16.4M
▼ 36.5% MoM
Top 10 Market Share 2026/07
70.6%
Kindle Fire Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kindle fire listing on Amazon US in July 2026 is ASIN B0CFPHV9ZN (Brand: Amazon), which sold 10,000 units at $159.99 apiece — equal to 8.7% of every unit tracked in this report.
The Top 10 ASINs account for 81,000 units and $11,339,530 in July 2026 — 70.6% of unit volume and 69.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kindle Fire' on Amazon
July 2026
Is 70.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CFPHV9ZN
Amazon Kindle Paperwhite 16GB (newest model) – 20% faster, with new 7" glare-free display and weeks of battery life – Jade
10K
▲ 0.0%vs. prior month
$1.6M
latest month
12-month trend
B0CFPJYX7P
Amazon Kindle Paperwhite 16GB (newest model) – 20% faster, with new 7" glare-free display and weeks of battery life – Black
10K
▲ 0.0%vs. prior month
$1.6M
latest month
12-month trend
B0CFPTK5JG
Amazon Kindle Paperwhite 16GB (newest model) – 20% faster, with new 7" glare-free display and weeks of battery life – Raspberry
10K
▲ 0.0%vs. prior month
$1.6M
latest month
12-month trend
B0CNV9F72P
Amazon Kindle 16 GB (newest model) - Lightest and most compact Kindle, now with faster page turns, and higher contrast ratio, for an enhanced reading experience - Black
10K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B0CNVCQZG1
Amazon Kindle 16 GB (newest model) - Lightest and most compact Kindle, now with faster page turns, and higher contrast ratio, for an enhanced reading experience - Matcha
10K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B0C8RR4WN3
Amazon Kindle Paperwhite Signature Edition 32GB (newest model) – 20% faster with auto-adjusting front light, wireless charging, and weeks of battery life – Metallic Black
9K
▼ 10.0%vs. prior month
$1.8M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Kindle Fire Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B099Z8HLHT leads positive momentum with ▲ 50.0% MoM growth on 300 units, with B0FVX4Q7V2 close behind at ▲ 50.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B099Z8HLHT
Amazon Fire HD 8 tablet, 8” HD Display, 32 GB, 30% faster processor, designed for portable entertainment, (2022 release), Black
Price
$59.99
Rating
4.4
Reviews
20K
Latest month sales
B0FVX4Q7V2
2026 Latest 11 Inch Tablet Android 15 Tablets with Octa Core Processor 16GB RAM 128GB ROM 1TB Expand Tablet with 7000mAh Battery, 21MP Camera, FHD Screen, GPS, 5G WiFi+2.4G WiFi, Deal Speaker, BT 5.0
Price
$139.99
Rating
4.2
Reviews
134
Latest month sales
B0F1D2C1K7
Android 14 Tablet 7 inch Tablets with Case, 8GB RAM 32GB ROM 1TB Expand, Quad-Core Processor Tablet PC, 1024 x 600 IPS Screen, Dual Camera, 3000mAh Battery, Bluetooth, WiFi, GMS, Widevine L1, Pink
Unlock to view ASIN details and product titles
Price
$39.99
Rating
3.7
Reviews
816
Latest month sales
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