Ipad Mini Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ipad Mini sales on Amazon US totaled 70,150 units in July 2026 (▼ 18.7% vs. the prior month), generating an estimated $17,511,693 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 79.8% of unit volume and 79.1% of revenue, while a typical listing is priced at $307.91. The keyword itself pulled 303,307 Amazon queries over the same period (▼ 13.2% MoM).
Zooming out to the 12-month window ending July 2026, the ipad mini Top 50 moved 976,350 units and $222,378,759 in cumulative sales — an average of 81,363 units and $18,531,563 per month. Monthly throughput topped out at 110,300 units in November 2025 and dipped to 57,050 in May 2026, leaving the latest reading 6.8% lower than August 2025.
Ipad Mini Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
70.2K
▼ 18.7% MoM
Monthly Revenue 2026/07
$17.5M
▼ 15.4% MoM
Top 10 Market Share 2026/07
79.8%
Ipad Mini Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ipad mini listing on Amazon US in July 2026 is ASIN B0DZ75TN5F (Brand: Apple), which sold 10,000 units at $399.00 apiece — equal to 14.3% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 56,000 units and $13,848,120 in July 2026 — 79.8% of unit volume and 79.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ipad Mini' on Amazon
July 2026
Is 79.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DZ75TN5F
Apple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Blue
10K
▲ 0.0%vs. prior month
$4M
latest month
12-month trend
B0DZ77D5HL
Apple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Silver
8K
▼ 20.0%vs. prior month
$3.1M
latest month
12-month trend
B0DZ7871B8
Apple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Pink
7K
▼ 30.0%vs. prior month
$2.9M
latest month
12-month trend
B09FF7BPND
Ailun Screen Protector for iPad Mini 7 & 6, 2 Pack, 8.3 Inch, Case Friendly | Mini 7 A17 Pro 7th Gen 2024, Mini 6th Gen 2021 Release, Tempered Glass, 2.5D Edge
7K
▼ 12.5%vs. prior month
$55.2K
latest month
12-month trend
B08264XHCZ
Apple iPad, 10.2-Inch, Wi-Fi, 32GB, Space Gray (Renewed)
7K
▼ 12.5%vs. prior month
$699K
latest month
12-month trend
B09HK12K5M
Apple iPad 2021 (10.2-inch, Wi-Fi, 64GB) - Space Gray (Renewed)
6K
▲ 200.0%vs. prior month
$1M
latest month
12-month trend
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Best Ipad Mini Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Apple is the best-performing ipad mini brand in July 2026, moving 47,000 units across 8 ASINs for 83.9% of Top 10 volume. Ailun follows with 7,000 units (12.5%), ahead of Lenovo on 2,000 units (3.6%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.88 to $257.37, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Apple
8 ASINs in Top 10
83.9%
Units
47K
Revenue
$13.5M
Avg. price
$257.37
B0DZ75TN5F
$399.00·★4.7·27.6K revsApple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Blue
Units sold10KB0DZ77D5HL
$399.99·★4.7·27.6K revsApple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Silver
Units sold8KB0DZ7871B8
$399.00·★4.7·27.6K revsApple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Pink
Units sold7KB08264XHCZ
$101.00·★4.1·15.7K revsApple iPad, 10.2-Inch, Wi-Fi, 32GB, Space Gray (Renewed)
Units sold7KB09HK12K5M
$163.99·★4.3·4.6K revsApple iPad 2021 (10.2-inch, Wi-Fi, 64GB) - Space Gray (Renewed)
Units sold6KB08KWJW3DV
$113.00·★4.3·9.1K revsApple iPad 2020 (10.2-inch, Wi-Fi, 32GB) - Space Gray (Renewed)
Units sold4KB0DZ751XN6
$399.00·★4.7·27.6K revsApple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Yellow
Units sold3KB07G9QNT6P
$83.98·★4.3·12.6K revsApple iPad Early 2018 (9.7-inch, Wi-Fi, 32GB) - Space Gray (Renewed)
Units sold2K
Ailun
1 ASIN in Top 10
12.5%
Units
7K
Revenue
$55.2K
Avg. price
$7.88
B09FF7BPND
$7.88·★4.6·144.9K revsAilun Screen Protector for iPad Mini 7 & 6, 2 Pack, 8.3 Inch, Case Friendly | Mini 7 A17 Pro 7th Gen 2024, Mini 6th Gen 2021 Release, Tempered Glass, 2.5D Edge
Units sold7K
Lenovo
1 ASIN in Top 10
3.6%
Units
2K
Revenue
$269K
Avg. price
$109.99
B0F1NHSFMF
$109.99·★4.2·700 revsLenovo Tab One - Lightweight Tablet - up to 12.5 Hours of YouTube Streaming - 8.7" HD Display - 4 GB Memory - 64 GB Storage - MediaTek Helio G85 - Includes Folio Case
Units sold2K
Trending Ipad Mini Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B07XZJW2Z6 leads positive momentum with ▲ 500.0% MoM growth on 300 units, with B09HK12K5M close behind at ▲ 200.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07XZJW2Z6
Apple iPad mini 5th Generation (Wi-Fi + Cellular, 64GB) - Silver (Renewed)
Price
$188.99
Rating
4.3
Reviews
975
Latest month sales
B09HK12K5M
Apple iPad 2021 (10.2-inch, Wi-Fi, 64GB) - Space Gray (Renewed)
Price
$163.99
Rating
4.3
Reviews
4.6K
Latest month sales
B08NPH29YG
Apple iPad Air 2020 (10.9-inch, Wi-Fi, 64GB) - Space Gray (Renewed)
Unlock to view ASIN details and product titles
Price
$284.00
Rating
4.3
Reviews
4.5K
Latest month sales
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