Kids Soap Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kids Soap sales on Amazon US totaled 397,000 units in July 2026 (▼ 13.3% vs. the prior month), generating an estimated $5,285,410 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 37.8% of unit volume and 32.7% of revenue, while a typical listing is priced at $14.07. The keyword itself pulled 17,347 Amazon queries over the same period (▲ 3.3% MoM).
Zooming out to the 12-month window ending July 2026, the kids soap Top 50 moved 4,364,400 units and $57,087,513 in cumulative sales — an average of 363,700 units and $4,757,293 per month. Monthly throughput topped out at 458,000 units in June 2026 and dipped to 232,900 in May 2026, leaving the latest reading 19.6% higher than August 2025.
Kids Soap Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
397K
▼ 13.3% MoM
Monthly Revenue 2026/07
$5.3M
▼ 11.2% MoM
Top 10 Market Share 2026/07
37.8%
Kids Soap Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kids soap listing on Amazon US in July 2026 is ASIN B0CX21RTHH (Brand: eos), which sold 20,000 units at $9.98 apiece — equal to 5.0% of every unit tracked in this report.
The Top 10 ASINs account for 150,000 units and $1,729,300 in July 2026 — 37.8% of unit volume and 32.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kids Soap' on Amazon
July 2026
Is 37.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CX21RTHH
eos Cashmere Body Wash- Fresh & Cozy, Creamy Gel with Shea Butter, 16 fl oz
20K
▲ 0.0%vs. prior month
$199.6K
latest month
12-month trend
B072QXWXS6
The Honest Company Shampoo & Body Wash, Tear-Free, Fragrance-Free, 10 fl oz | 2-In-1 Shampoo & Body Wash, 10 Fl Oz. Tear-Free, Hypoallergenic, Naturally Derived. Gentle For Baby's Sensitive Skin.
20K
▼ 33.3%vs. prior month
$218K
latest month
12-month trend
B07NSBTZ22
Aveeno Baby Daily Moisture Body Wash & Shampoo with Oat Extract, 33 fl. oz | 2-in-1 Gentle Bath Wash & Hair Shampoo with Oat Extract, Tear-Free, Hypoallergenic, No Added Parabens, Lightly Scented
20K
▲ 0.0%vs. prior month
$389.4K
latest month
12-month trend
B09M7SPFSJ
Ivory Body Wash, Designed for the Whole Family, Gentle Formula, Free of Dyes Heavy Perfumes Parabens Phthalates & Silicones, for Sensitive Skin, Designed for Skin's pH, Original Scent, 35 oz
20K
▼ 50.0%vs. prior month
$92.4K
latest month
12-month trend
B0B3FVL358
Aveeno Kids Face & Body Wash, Sensitive Skin, 18 fl. oz | Nourishing Oat Extract Washes Away Dirt and Germs Without Drying, Tear-Free, Hypoallergenic, No Added Dyes & Sulfates
20K
▲ 0.0%vs. prior month
$219.6K
latest month
12-month trend
B01M4QMQ4B
The Honest Company Shampoo & Body Wash, Tear-Free, Lavender Calm, 10 fl oz | 2-In-1 Shampoo & Body Wash, 10 Fl Oz. Tear-Free, Hypoallergenic, Naturally Derived. Gentle For Baby's Sensitive Skin.
10K
▲ 0.0%vs. prior month
$109.6K
latest month
12-month trend
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Best Kids Soap Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
The Honest Company is the best-performing kids soap brand in July 2026, moving 40,000 units across 3 ASINs for 26.7% of Top 10 volume. Aveeno Baby follows with 40,000 units (26.7%), ahead of eos on 20,000 units (13.3%).
With 7 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.98 to $15.22, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
The Honest Company
3 ASINs in Top 10
26.7%
Units
40K
Revenue
$497.2K
Avg. price
$12.97
B072QXWXS6
$10.96·★4.7·47K revsThe Honest Company Shampoo & Body Wash, Tear-Free, Fragrance-Free, 10 fl oz | 2-In-1 Shampoo & Body Wash, 10 Fl Oz. Tear-Free, Hypoallergenic, Naturally Derived. Gentle For Baby's Sensitive Skin.
Units sold20KB01M4QMQ4B
$10.97·★4.7·47K revsThe Honest Company Shampoo & Body Wash, Tear-Free, Lavender Calm, 10 fl oz | 2-In-1 Shampoo & Body Wash, 10 Fl Oz. Tear-Free, Hypoallergenic, Naturally Derived. Gentle For Baby's Sensitive Skin.
Units sold10KB07DTJM47S
$16.97·★4.7·47K revsThe Honest Company Shampoo & Body Wash, Tear-Free, Lavender Calm, 18 fl oz | 2-In-1 Shampoo & Body Wash, 18 Fl Oz. Tear-Free, Hypoallergenic, Naturally Derived. Gentle For Baby's Sensitive Skin.
Units sold10K
Aveeno Baby
2 ASINs in Top 10
26.7%
Units
40K
Revenue
$609K
Avg. price
$15.22
B07NSBTZ22
$19.47·★4.8·37.5K revsAveeno Baby Daily Moisture Body Wash & Shampoo with Oat Extract, 33 fl. oz | 2-in-1 Gentle Bath Wash & Hair Shampoo with Oat Extract, Tear-Free, Hypoallergenic, No Added Parabens, Lightly Scented
Units sold20KB0B3FVL358
$10.98·★4.8·5.6K revsAveeno Kids Face & Body Wash, Sensitive Skin, 18 fl. oz | Nourishing Oat Extract Washes Away Dirt and Germs Without Drying, Tear-Free, Hypoallergenic, No Added Dyes & Sulfates
Units sold20K
eos
1 ASIN in Top 10
13.3%
Units
20K
Revenue
$199.6K
Avg. price
$9.98
B0CX21RTHH
$9.98·★4.7·23.2K revseos Cashmere Body Wash- Fresh & Cozy, Creamy Gel with Shea Butter, 16 fl oz
Units sold20K
Trending Kids Soap Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B097CJG15S booked 10K units at $13.97, with ▲ 0.0% MoM change. On the growth side, B07JVK3FBY leads positive momentum with ▲ 100.0% MoM growth on 6K units, with B00028NFQQ close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B097CJG15S
CeraVe Baby 2-in-1 Wash & Shampoo with Vitamin E for Hair & Skin, 16oz | Tear-Free Wash For Baby Hair and Skin with Vitamin E, Fragrance-Free, Paraben-Free, Dye-Free, Phthalates-Free, Sulfate-Free
Price
$13.97
Rating
4.8
Reviews
15.3K
Latest month sales
B07JVK3FBY
ATTITUDE Baby 2-in-1 Shampoo & Body Wash, EWG Verified, Fragrance Free & Dermatologically Tested, Vegan, Unscented, 16 Fl Oz
Price
$10.00
Rating
4.6
Reviews
1.7K
Latest month sales
B00028NFQQ
Dr. Bronner's Pure-Castile Magic Liquid Soap (Lavender, 8 Ounce) – Made with Regenerative Organic Certified Oils – For Face, Body Wash, Baby Soap & Sensitive Skin – Concentrated, Vegan, Non-GMO
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.8
Reviews
29.5K
Latest month sales
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