Kids Plates Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kids Plates sales on Amazon US totaled 63,700 units in July 2026 (▼ 12.1% vs. the prior month), generating an estimated $1,025,701 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.8% of unit volume and 40.7% of revenue, while a typical listing is priced at $17.32. The keyword itself pulled 23,124 Amazon queries over the same period (▲ 4.8% MoM).
Zooming out to the 12-month window ending July 2026, the kids plates Top 50 moved 684,300 units and $10,834,026 in cumulative sales — an average of 57,025 units and $902,835 per month. Monthly throughput topped out at 72,500 units in June 2026 and dipped to 34,100 in May 2026, leaving the latest reading 24.7% higher than August 2025.
Kids Plates Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
63.7K
▼ 12.1% MoM
Monthly Revenue 2026/07
$1M
▼ 10.7% MoM
Top 10 Market Share 2026/07
51.8%
Kids Plates Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kids plates listing on Amazon US in July 2026 is ASIN B0DPW1Q7L6 (Brand: Quatish), which sold 5,000 units at $23.99 apiece — equal to 7.8% of every unit tracked in this report.
The Top 10 ASINs account for 33,000 units and $417,200 in July 2026 — 51.8% of unit volume and 40.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kids Plates' on Amazon
July 2026
Is 51.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DPW1Q7L6
Quatish 24 Piece Plates and Bowl Set for 6, Dinnerware Dish Set for Kitchen | Unbreakable, Dishwasher Microwave Safe, House Warming Gift New Home,Dorm Apartment Essential, Kitchen and Dining Decor, Black
5K
▼ 16.7%vs. prior month
$122.6K
latest month
12-month trend
B0BWDYTFZM
Eascrozn Toddler Plates 3 Pack, Divided Suction Plates for Baby | BPA Free, Food Grade Silicone Baby Plates, Non-Slip, Baby Led Weaning Supplies, Microwave and Dishwasher Safe
5K
▲ 0.0%vs. prior month
$39.8K
latest month
12-month trend
B0CBVVPRR7
Hefty Zoo Pals Kids Paper Plates, Party Edition, 7.75 inches, 20ct | Assorted Animal Designs, Two Dipping Compartments On Every Plate, Great for Birthday Parties, Playdates, Snacks, and Meals
4K
▼ 33.3%vs. prior month
$28K
latest month
12-month trend
B0D9D3PY96
DRKIO 12Pcs Stainless Steel Toddler Utensils Small Metal Kids Silverware | Food-grade, Ideal Transitional Baby Forks and Spoons, Cute pattern, Designed for Children, Dishwasher Safe, Mirror Polished
3K
▼ 25.0%vs. prior month
$26.2K
latest month
12-month trend
B0CGDLDK1B
PandaEar 3 Pack Toddler Plates, Silicone Divided Suction Plate for Babies, BPA-Free 100% Food-Grade Silicone Unbreakable Baby Plate (Pink/Linen/Light Pink)
3K
▲ 0.0%vs. prior month
$23.9K
latest month
12-month trend
B0CJ22C9MB
Rubtlamp Wheat Straw Dinnerware Sets, 16PCS Plastic Dinnerware Set for 4, Wheat Straw Plates and Bowls Sets, Unbreakable Dinnerware Plastic Microwave Safe Dishes Set for Kitchen&Camping
3K
▼ 25.0%vs. prior month
$51.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Kids Plates Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Quatish is the best-performing kids plates brand in July 2026, moving 5,000 units across 1 ASIN for 15.2% of Top 10 volume. Eascrozn follows with 5,000 units (15.2%), ahead of Hefty on 4,000 units (12.1%).
Volume is spread across 9 brands, with the top three holding 42.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.99 to $23.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Quatish
1 ASIN in Top 10
15.2%
Units
5K
Revenue
$122.6K
Avg. price
$23.99
B0DPW1Q7L6
$23.99·★4.2·1.5K revsQuatish 24 Piece Plates and Bowl Set for 6, Dinnerware Dish Set for Kitchen | Unbreakable, Dishwasher Microwave Safe, House Warming Gift New Home,Dorm Apartment Essential, Kitchen and Dining Decor, Black
Units sold5K
Eascrozn
1 ASIN in Top 10
15.2%
Units
5K
Revenue
$39.8K
Avg. price
$7.95
B0BWDYTFZM
$7.95·★4.6·3.9K revsEascrozn Toddler Plates 3 Pack, Divided Suction Plates for Baby | BPA Free, Food Grade Silicone Baby Plates, Non-Slip, Baby Led Weaning Supplies, Microwave and Dishwasher Safe
Units sold5K
Hefty
1 ASIN in Top 10
12.1%
Units
4K
Revenue
$28K
Avg. price
$6.99
B0CBVVPRR7
$6.99·★4.9·2.8K revsHefty Zoo Pals Kids Paper Plates, Party Edition, 7.75 inches, 20ct | Assorted Animal Designs, Two Dipping Compartments On Every Plate, Great for Birthday Parties, Playdates, Snacks, and Meals
Units sold4K
Trending Kids Plates Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0C2ZLNZPP booked 2K units at $8.77, with ▲ 0.0% MoM change. On the growth side, B098RJ4SBH leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B07G8RZG7K close behind at ▲ 25.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C2ZLNZPP
Glad for Kids Disney Princess Disposable Paper Plates, 8.5 in, 40 Count | Fun kid-friendly design, heavy-duty, soak-proof, cut-resistant plates for birthdays, parties, and everyday meals
Price
$8.77
Rating
4.8
Reviews
558
Latest month sales
B098RJ4SBH
Munchkin® 16pc Baby and Toddler Feeding Supplies Set - Includes Plates, Bowls, Cups and Utensils
Price
$19.98
Rating
4.8
Reviews
3.3K
Latest month sales
B07G8RZG7K
Munchkin Stay Put Suction Plates, 3 Divided Sections, Blue/Green
Unlock to view ASIN details and product titles
Price
$13.95
Rating
4.4
Reviews
19.2K
Latest month sales
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