Kids Melatonin Gummy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kids Melatonin Gummy sales on Amazon US totaled 440,000 units in July 2026 (▼ 10.3% vs. the prior month), generating an estimated $6,123,930 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.1% of unit volume and 58.7% of revenue, while a typical listing is priced at $15.76. The keyword itself pulled 28,042 Amazon queries over the same period (▲ 16.9% MoM).
Zooming out to the 12-month window ending July 2026, the kids melatonin gummy Top 50 moved 5,049,800 units and $69,767,988 in cumulative sales — an average of 420,817 units and $5,813,999 per month. Monthly throughput topped out at 490,400 units in June 2026 and dipped to 245,800 in May 2026, leaving the latest reading 2.8% lower than August 2025.
Kids Melatonin Gummy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
440K
▼ 10.3% MoM
Monthly Revenue 2026/07
$6.1M
▼ 18.4% MoM
Top 10 Market Share 2026/07
59.1%
Kids Melatonin Gummy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kids melatonin gummy listing on Amazon US in July 2026 is ASIN B07BBFFTKH (Brand: Amazon Basics), which sold 70,000 units at $9.55 apiece — equal to 15.9% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 260,000 units and $3,594,100 in July 2026 — 59.1% of unit volume and 58.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kids Melatonin Gummy' on Amazon
July 2026
Is 59.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07BBFFTKH
Amazon Basics Melatonin, Sleep Support Gummies, Strawberry Flavor, 5mg, 120 Count (Previously Solimo)
70K
▲ 40.0%vs. prior month
$487.9K
latest month
12-month trend
B08666GMWG
Natrol Melatonin 10 mg Gummies, Sleep Support for Adults, 140 Gummies | Supplement to Fall Asleep Faster & Stay Asleep Longer, Wake Up Refreshed, 100% Drug-Free, Strawberry-flavored, 70 Day Supply
40K
▲ 0.0%vs. prior month
$583.6K
latest month
12-month trend
B0BL79D45P
Lemme Sleep Gummies with 5mg Melatonin, 30-Day Supply | 5 mg Melatonin, Elderberry, Magnesium, L-Theanine, Chamomile, Lavender, Drug-Free Sleep Aid, Gluten & Gelatin Free, Non GMO
30K
▼ 50.0%vs. prior month
$854.4K
latest month
12-month trend
B079TD7HG2
Natrol Melatonin 10 mg Gummies, Sleep Support for Adults, 90 Gummies | Supplement to Fall Asleep Faster & Stay Asleep Longer, Wake Up Refreshed, 100% Drug-Free, Strawberry-flavored, 45 Day Supply
30K
▼ 25.0%vs. prior month
$328.2K
latest month
12-month trend
B07N46LTJJ
ZzzQuil, Pure Zzzs Melatonin Gummies, Sleep Aid, Melatonin 2mg, with Chamomile and Lavender, Melatonin Sleep Gummies, Sleep Aids for Adults, Wildberry Vanilla Flavored, 72 Sleep Gummies
20K
▲ 0.0%vs. prior month
$359.8K
latest month
12-month trend
B0DBPXDYWT
Zarbee's Kids Melatonin Sleep Gummies, 1 mg Melatonin, 60 ct | For 3+ Years, Honey, Drug Free, Safe, Effective, Works with Kids Sleep Cycle, Natural Strawberry Flavor, Non-Habit Forming
20K
▲ 0.0%vs. prior month
$291.8K
latest month
12-month trend
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Best Kids Melatonin Gummy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing kids melatonin gummy brand in July 2026, moving 80,000 units across 2 ASINs for 30.8% of Top 10 volume. Natrol follows with 70,000 units (26.9%), ahead of Lemme on 30,000 units (11.5%).
With 7 brands splitting the Top 10 and 69.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.77 to $29.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
2 ASINs in Top 10
30.8%
Units
80K
Revenue
$566.6K
Avg. price
$8.77
B07BBFFTKH
$9.55·★4.6·40.2K revsAmazon Basics Melatonin, Sleep Support Gummies, Strawberry Flavor, 5mg, 120 Count (Previously Solimo)
Units sold70KB0F5W6C3PL
$7.99·★4.8·823 revsAmazon Basics Kids Melatonin 1 mg Dietary Supplement Gummies 90 Count
Units sold10K
Natrol
2 ASINs in Top 10
26.9%
Units
70K
Revenue
$911.8K
Avg. price
$13.27
B08666GMWG
$15.56·★4.7·27.5K revsNatrol Melatonin 10 mg Gummies, Sleep Support for Adults, 140 Gummies | Supplement to Fall Asleep Faster & Stay Asleep Longer, Wake Up Refreshed, 100% Drug-Free, Strawberry-flavored, 70 Day Supply
Units sold40KB079TD7HG2
$10.97·★4.6·28.4K revsNatrol Melatonin 10 mg Gummies, Sleep Support for Adults, 90 Gummies | Supplement to Fall Asleep Faster & Stay Asleep Longer, Wake Up Refreshed, 100% Drug-Free, Strawberry-flavored, 45 Day Supply
Units sold30K
Lemme
1 ASIN in Top 10
11.5%
Units
30K
Revenue
$854.4K
Avg. price
$29.97
B0BL79D45P
$29.97·★4.2·4.2K revsLemme Sleep Gummies with 5mg Melatonin, 30-Day Supply | 5 mg Melatonin, Elderberry, Magnesium, L-Theanine, Chamomile, Lavender, Drug-Free Sleep Aid, Gluten & Gelatin Free, Non GMO
Units sold30K
Trending Kids Melatonin Gummy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0F5W6C3PL booked 10K units at $7.99, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F5W6C3PL
Amazon Basics Kids Melatonin 1 mg Dietary Supplement Gummies 90 Count
Price
$7.99
Rating
4.8
Reviews
823
Latest month sales
B0145QI7O0
OLLY Sleep Support Gummy Supplement,* 3 mg Melatonin, L-Theanine - 50 Count | Sleep Support, 3mg Melatonin, L-Theanine & Botanical Extracts, Gluten Free, No Synthetic Colors, No Synthetic Flavors
Price
$12.88
Rating
4.5
Reviews
27.8K
Latest month sales
B06XTGLWNC
Zarbee's Kids Melatonin Sleep Chewable Tablets, 1mg Melatonin, 50 ct | For Kids 3+ Years, Drug-Free, Safe and Effective, Works with Kids Sleep Cycle, No Artificial Sweeteners or Dyes, Gluten-Free
Unlock to view ASIN details and product titles
Price
$9.55
Rating
4.8
Reviews
16.5K
Latest month sales
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