Kids Hair Ties Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kids Hair Ties sales on Amazon US totaled 303,000 units in July 2026 (▼ 9.6% vs. the prior month), generating an estimated $1,937,850 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 39.3% of unit volume and 36.8% of revenue, while a typical listing is priced at $6.44. The keyword itself pulled 20,292 Amazon queries over the same period (▲ 12.2% MoM).
Zooming out to the 12-month window ending July 2026, the kids hair ties Top 50 moved 3,714,800 units and $21,863,965 in cumulative sales — an average of 309,567 units and $1,821,997 per month. Monthly throughput topped out at 390,100 units in December 2025 and dipped to 183,400 in May 2026, leaving the latest reading 13.6% lower than August 2025.
Kids Hair Ties Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
303K
▼ 9.6% MoM
Monthly Revenue 2026/07
$1.9M
▼ 3.1% MoM
Top 10 Market Share 2026/07
39.3%
Kids Hair Ties Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kids hair ties listing on Amazon US in July 2026 is ASIN B07D5ZY3GZ (Brand: GOSICUKA), which sold 20,000 units at $8.99 apiece — equal to 6.6% of every unit tracked in this report.
The Top 10 ASINs account for 119,000 units and $714,050 in July 2026 — 39.3% of unit volume and 36.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kids Hair Ties' on Amazon
July 2026
Is 39.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07D5ZY3GZ
120 Pieces Black Hair Ties for Thick and Curly Hair Ponytail Holders Hair Elastic Band for Women or Men(4mm)
20K
▲ 100.0%vs. prior month
$179.8K
latest month
12-month trend
B09GYRBHBP
Kitsch Elastic Hair Ties No Damage | Stretchable Hair Bands - Black, 12pcs | Strong All-Day Hold Hair, Rubber Bands For Hair, Ponytail Holders | Hair Accessories for Everyday Use
20K
▲ 100.0%vs. prior month
$142.2K
latest month
12-month trend
B07FK8YBPC
Teenitor Clear Elastic Hair Bands, 2000pcs Mini Hair Rubber Bands, Hair Ties, Soft Hair Elastics Ties, 2mm in Width and 30mm in Length
10K
▼ 50.0%vs. prior month
$59K
latest month
12-month trend
B07GRD9CZP
HOYOLS Clear Hair Ties, 1500 Pcs Small Elastic Rubber Bands | Soft Mini TPU Rubber Bands with No-Snag Stretch Hold for Braids, Ponytails and Daily Styling for Women and Teens
10K
▲ 25.0%vs. prior month
$62.4K
latest month
12-month trend
B08518TGJX
50PCS Black Hair Ties for Women, Cotton Seamless Hair Bands, Elastic Ponytail Holders, No Damage for Thick Hair, 2 Inch in Diameter, by Qarwayoc
10K
▲ 0.0%vs. prior month
$59.9K
latest month
12-month trend
B09T3K3XLV
Goody Ouchless Forever Polyband Hair Ties, 150 Ct, Clear, Elastic Bands, Easy Glide, Ultra-Strong Hold Styling Accessories for Women & Men, Secure Hold Ridge Design, All Hair Types
10K
▲ 0.0%vs. prior month
$38.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Kids Hair Ties Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Kitsch is the best-performing kids hair ties brand in July 2026, moving 30,000 units across 2 ASINs for 25.2% of Top 10 volume. GOSICUKA follows with 20,000 units (16.8%), ahead of GOODY on 19,000 units (16.0%).
Volume is spread across 8 brands, with the top three holding 58.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.83 to $8.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Kitsch
2 ASINs in Top 10
25.2%
Units
30K
Revenue
$196.3K
Avg. price
$6.99
B09GYRBHBP
$7.99·★4.6·9K revsKitsch Elastic Hair Ties No Damage | Stretchable Hair Bands - Black, 12pcs | Strong All-Day Hold Hair, Rubber Bands For Hair, Ponytail Holders | Hair Accessories for Everyday Use
Units sold20KB0BQSDN34D
$5.99·★4.7·2.8K revsKitsch Elastic Hair Tie Cutter Tool - Multicolor, 3pc Set | No Pull Hair Ties No Damage & Easy Removal of Hair Rubber Bands, Hair Elastics, Toddler Hair Ties - Hair Braiding Tools
Units sold10K
GOSICUKA
1 ASIN in Top 10
16.8%
Units
20K
Revenue
$179.8K
Avg. price
$8.99
B07D5ZY3GZ
$8.99·★4.6·16.6K revs120 Pieces Black Hair Ties for Thick and Curly Hair Ponytail Holders Hair Elastic Band for Women or Men(4mm)
Units sold20K
GOODY
2 ASINs in Top 10
16.0%
Units
19K
Revenue
$90.8K
Avg. price
$4.83
B09T3K3XLV
$3.97·★4.2·5.1K revsGoody Ouchless Forever Polyband Hair Ties, 150 Ct, Clear, Elastic Bands, Easy Glide, Ultra-Strong Hold Styling Accessories for Women & Men, Secure Hold Ridge Design, All Hair Types
Units sold10KB00AWD0OOC
$5.69·★4.4·30.5K revsGoody Kids Ouchless Elastic Hair Ties, 60 Ct, Assorted Colors, Pain-Free | 2MM Rubber Bands, Styling Accessories for Girls & Boys, Made for Long-Lasting Braids, Ponytails & More, For Fine Hair
Units sold9K
Trending Kids Hair Ties Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07GRD9CZP booked 10K units at $6.48, with ▲ 25.0% MoM change. On the growth side, B07D5ZY3GZ leads positive momentum with ▲ 100.0% MoM growth on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07GRD9CZP
HOYOLS Clear Hair Ties, 1500 Pcs Small Elastic Rubber Bands | Soft Mini TPU Rubber Bands with No-Snag Stretch Hold for Braids, Ponytails and Daily Styling for Women and Teens
Price
$6.48
Rating
4.4
Reviews
25.5K
Latest month sales
B0F47SRZJH
Black Hair Ties No Damage, Organic Ponytail Holders Hair Accessories for Women & Men, 4mm Hair Elastics Fits All Hair Types (32 Count)
Price
$2.96
Rating
4.6
Reviews
508
Latest month sales
B07D5ZY3GZ
120 Pieces Black Hair Ties for Thick and Curly Hair Ponytail Holders Hair Elastic Band for Women or Men(4mm)
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.6
Reviews
16.6K
Latest month sales
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