Red Bow Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Red Bow sales on Amazon US totaled 23,350 units in July 2026 (▲ 12.8% vs. the prior month), generating an estimated $203,783 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.8% of unit volume and 71.6% of revenue, while a typical listing is priced at $8.03. The keyword itself pulled 13,581 Amazon queries over the same period (▼ 3.2% MoM).

Zooming out to the 12-month window ending July 2026, the red bow Top 50 moved 336,050 units and $2,911,378 in cumulative sales — an average of 28,004 units and $242,615 per month. Monthly throughput topped out at 68,950 units in December 2025 and dipped to 11,950 in May 2026, leaving the latest reading 4.3% lower than August 2025.

336.1KTotal units sold · Last 12 months
$2.9MTotal revenue · Last 12 months
13.6K▼ 3.2% MoM
Monthly search volume
$8.03Avg. price · July 2026

Red Bow Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales24.4K
Revenue$229.3K

2025/09

Sales24.3K
Revenue$216.7K

2025/10

Sales44.3K
Revenue$352.9K

2025/11

Sales41K
Revenue$351.4K

2025/12

Sales69K
Revenue$622.4K

2026/01

Sales16.6K
Revenue$140.9K

2026/02

Sales29.1K
Revenue$234K

2026/03

Sales15.8K
Revenue$140K

2026/04

Sales15.7K
Revenue$137.9K

2026/05

Sales11.9K
Revenue$100.4K

2026/06

Sales20.7K
Revenue$181.6K
23.4K

2026/07

Sales23.4K
Revenue$203.8K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

23.4K

▲ 12.8% MoM

Monthly Revenue 2026/07

$203.8K

▲ 12.2% MoM

Top 10 Market Share 2026/07

66.8%

See the Top 10 ASINs driving 66.8% of sales

Red Bow Market Share & Sales Concentration on Amazon US — July 2026

The most-sold red bow listing on Amazon US in July 2026 is ASIN B07CSM2T43 (Brand: CÉLLOT), which sold 5,000 units at $12.97 apiece — equal to 21.4% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.

The Top 10 ASINs account for 15,600 units and $146,009 in July 2026 — 66.8% of unit volume and 71.6% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Red Bow' on Amazon

July 2026
ASINSIGHT Logo
66.8% Volume Share 15.6K units sold
71.6% Revenue Share $146K estimated
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Top 5 Volume Share breakdown

B07CSM2T43 21.4%
B06XJLXZRR 8.6%
B0FNWLYYV7 8.6%
B0892GT71R 8.6%
B0BHZFHVFX 4.3%
Others 48.6%
#1
CÉLLOT 40PCS 4.5 Inch Hair Bows for Girls Toddler Hair Accessories in Pairs | Grosgrain Ribbon with Alligator Clips for Baby Girls Toddlers Kids | Back to School | Easy to Use Non-Slip

B07CSM2T43

CÉLLOT 40PCS 4.5 Inch Hair Bows for Girls Toddler Hair Accessories in Pairs | Grosgrain Ribbon with Alligator Clips for Baby Girls Toddlers Kids | Back to School | Easy to Use Non-Slip

$12.97·★ 4.8·12.2K reviews
Monthly Sales

5K

▲ 25.0%

vs. prior month

Revenue

$50.4K

latest month

Monthly Trend

12-month trend

#2
Zoe Deco Big Car Bow - 30" Red Giant Bow for Birthday, Christmas, Gift | Zoe Deco easy to assemble large butterfly pull-bow for huge décor, waterproof with no paint stripping, 2 strong suction cups

B06XJLXZRR

Zoe Deco Big Car Bow - 30" Red Giant Bow for Birthday, Christmas, Gift | Zoe Deco easy to assemble large butterfly pull-bow for huge décor, waterproof with no paint stripping, 2 strong suction cups

$9.99·★ 3.8·3.2K reviews
Monthly Sales

2K

▲ 0.0%

vs. prior month

Revenue

$20K

latest month

Monthly Trend

12-month trend

#3
1 1/2 in 30 Yards Polyester Red Ribbon for Gift Wrapping Festival Decor | Texture Red Satin Ribbon, Smooth and Glossy, Strengthen Edge Stitching, Perfect for Christmas Day, Valentine's Day Crafts

B0FNWLYYV7

1 1/2 in 30 Yards Polyester Red Ribbon for Gift Wrapping Festival Decor | Texture Red Satin Ribbon, Smooth and Glossy, Strengthen Edge Stitching, Perfect for Christmas Day, Valentine's Day Crafts

$6.99·★ 4.6·1K reviews
Monthly Sales

2K

▲ 100.0%

vs. prior month

Revenue

$14K

latest month

Monthly Trend

12-month trend

#4
jollybows 20pcs Baby Headbands Baby Girls Bows Stretch Nylon Headbands | Soft Elastics Nylon Hairbands Handmade Baby Bows Hair Accessories for Newborn Girls Toddlers Infants Newborn

B0892GT71R

jollybows 20pcs Baby Headbands Baby Girls Bows Stretch Nylon Headbands | Soft Elastics Nylon Hairbands Handmade Baby Bows Hair Accessories for Newborn Girls Toddlers Infants Newborn

$12.98·★ 4.8·6.5K reviews
Monthly Sales

2K

▲ 0.0%

vs. prior month

Revenue

$28K

latest month

Monthly Trend

12-month trend

#5
Hair Bows for Women Girls 8 PCS Hair Ribbon Bow Hair Clips with Long Tails Vintage Hair Accessories for Women Gifts

B0BHZFHVFX

Hair Bows for Women Girls 8 PCS Hair Ribbon Bow Hair Clips with Long Tails Vintage Hair Accessories for Women Gifts

$9.99·★ 4.7·2.3K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$9.9K

latest month

Monthly Trend

12-month trend

#6
Red Ribbon 3/8", Ribbon for Gift Wrapping Flower Bouquet Crafts Bow Leis Hair, Satin Fabric Ribbons for Bridal Wedding Party Decoration Every Holiday 50 Yards

B0F32KYM8G

Red Ribbon 3/8", Ribbon for Gift Wrapping Flower Bouquet Crafts Bow Leis Hair, Satin Fabric Ribbons for Bridal Wedding Party Decoration Every Holiday 50 Yards

$3.99·★ 4.8·576 reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$4.5K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Red Bow Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

CÉLLOT is the best-performing red bow brand in July 2026, moving 5,000 units across 1 ASIN for 32.1% of Top 10 volume. Zoe Deco follows with 2,000 units (12.8%), ahead of FULLIVE on 2,000 units (12.8%).

Volume is spread across 9 brands, with the top three holding 57.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.99 to $12.97, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

32.1%
12.8%
12.8%
42.3%
CÉLLOT
Zoe Deco
FULLIVE
Other brands
1

CÉLLOT

1 ASIN in Top 10

32.1%

Units

5K

Revenue

$50.4K

Avg. price

$12.97

  • CÉLLOT 40PCS 4.5 Inch Hair Bows for Girls Toddler Hair Accessories in Pairs | Grosgrain Ribbon with Alligator Clips for Baby Girls Toddlers Kids | Back to School | Easy to Use Non-Slip

    B07CSM2T43

    $12.97·★4.8·12.2K revs

    CÉLLOT 40PCS 4.5 Inch Hair Bows for Girls Toddler Hair Accessories in Pairs | Grosgrain Ribbon with Alligator Clips for Baby Girls Toddlers Kids | Back to School | Easy to Use Non-Slip

    Units sold5K
2

Zoe Deco

1 ASIN in Top 10

12.8%

Units

2K

Revenue

$20K

Avg. price

$9.99

  • Zoe Deco Big Car Bow - 30" Red Giant Bow for Birthday, Christmas, Gift | Zoe Deco easy to assemble large butterfly pull-bow for huge décor, waterproof with no paint stripping, 2 strong suction cups

    B06XJLXZRR

    $9.99·★3.8·3.2K revs

    Zoe Deco Big Car Bow - 30" Red Giant Bow for Birthday, Christmas, Gift | Zoe Deco easy to assemble large butterfly pull-bow for huge décor, waterproof with no paint stripping, 2 strong suction cups

    Units sold2K
3

FULLIVE

1 ASIN in Top 10

12.8%

Units

2K

Revenue

$14K

Avg. price

$6.99

  • 1 1/2 in 30 Yards Polyester Red Ribbon for Gift Wrapping Festival Decor | Texture Red Satin Ribbon, Smooth and Glossy, Strengthen Edge Stitching, Perfect for Christmas Day, Valentine's Day Crafts

    B0FNWLYYV7

    $6.99·★4.6·1K revs

    1 1/2 in 30 Yards Polyester Red Ribbon for Gift Wrapping Festival Decor | Texture Red Satin Ribbon, Smooth and Glossy, Strengthen Edge Stitching, Perfect for Christmas Day, Valentine's Day Crafts

    Units sold2K

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