Cakes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cakes sales on Amazon US totaled 191,900 units in July 2026 (▼ 23.0% vs. the prior month), generating an estimated $4,016,300 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.2% of unit volume and 56.4% of revenue, while a typical listing is priced at $21.19. The keyword itself pulled 75,254 Amazon queries over the same period (▼ 48.1% MoM).
Zooming out to the 12-month window ending July 2026, the cakes Top 50 moved 1,914,650 units and $39,474,001 in cumulative sales — an average of 159,554 units and $3,289,500 per month. Monthly throughput topped out at 249,100 units in June 2026 and dipped to 108,200 in May 2026, leaving the latest reading 22.8% higher than August 2025.
Cakes Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
191.9K
▼ 23.0% MoM
Monthly Revenue 2026/07
$4M
▼ 26.0% MoM
Top 10 Market Share 2026/07
55.2%
Cakes Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cakes listing on Amazon US in July 2026 is ASIN B001PU9A9Q (Brand: Nippies), which sold 30,000 units at $26.50 apiece — equal to 15.6% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 106,000 units and $2,265,970 in July 2026 — 55.2% of unit volume and 56.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cakes' on Amazon
July 2026
Is 55.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B001PU9A9Q
Nippies Reusable Nipple Covers, Skin Safe Pasties in Circle or Lift Style
30K
▼ 40.0%vs. prior month
$771.9K
latest month
12-month trend
B09ZVTLHJK
Amazon Grocery, Lemon Iced Loaf Cake, 14 Oz, Frozen
10K
▲ 0.0%vs. prior month
$46.9K
latest month
12-month trend
B0FQN5QSW5
CAKES Body Non-Adhesive Circle Nipple Covers for Women - Silicone Nipple Covers with Travel Pouch - Reusable No-Stick Design
10K
▼ 50.0%vs. prior month
$330K
latest month
12-month trend
B000HHJKM0
Heath Outdoor Products birds DD4-10 All Season High Energy Suet Cake, Case Of 10
10K
▼ 66.7%vs. prior month
$204.3K
latest month
12-month trend
B07GDYJ49M
Little Debbie Zebra Cakes, 10 Twin-Wrapped Cakes, 13.0 oz Box, Pack of 0ne (1)
9K
▲ 50.0%vs. prior month
$25K
latest month
12-month trend
B09B155JX8
Premier Protein 30g High Protein Shake, Cake Batter, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11.5 oz
8K
▼ 20.0%vs. prior month
$225.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Cakes Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nippies is the best-performing cakes brand in July 2026, moving 30,000 units across 1 ASIN for 28.3% of Top 10 volume. CAKES Body follows with 18,000 units (17.0%), ahead of Little Debbie on 16,000 units (15.1%).
With 8 brands splitting the Top 10 and 60.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.09 to $39.50, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nippies
1 ASIN in Top 10
28.3%
Units
30K
Revenue
$771.9K
Avg. price
$26.50
B001PU9A9Q
$26.50·★4.4·43.7K revsNippies Reusable Nipple Covers, Skin Safe Pasties in Circle or Lift Style
Units sold30K
CAKES Body
2 ASINs in Top 10
17.0%
Units
18K
Revenue
$700.3K
Avg. price
$39.50
B0FQN5QSW5
$33.00·★3.8·366 revsCAKES Body Non-Adhesive Circle Nipple Covers for Women - Silicone Nipple Covers with Travel Pouch - Reusable No-Stick Design
Units sold10KB0FY3WXQJH
$46.00·★3.2·400 revsCAKES Body Adhesive Strapless Bra - Reusable Cakes™ Sticky Bra for Fuller Looking Seamless Shape - Sculpting Solution
Units sold8K
Little Debbie
2 ASINs in Top 10
15.1%
Units
16K
Revenue
$44.5K
Avg. price
$3.09
B07GDYJ49M
$3.00·★4.5·13.1K revsLittle Debbie Zebra Cakes, 10 Twin-Wrapped Cakes, 13.0 oz Box, Pack of 0ne (1)
Units sold9KB0B64B8MZR
$3.19·★4.7·1.2K revsLittle Debbie Zebra Cake Rolls, Individually Wrapped Cake Rolls, 13.1 Oz, 6 Ct
Units sold7K
Trending Cakes Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07KX442K8 booked 7K units at $19.94, with ▲ 16.7% MoM change. On the growth side, B0D52GNB6F leads positive momentum with ▲ 900.0% MoM growth on 2K units, with B0FH7KMQNR close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07KX442K8
Quaker Rice Crisps, Gluten Free, 4 Flavor Sweet and Savory Variety Mix, Single Serve, 30 count
Price
$19.94
Rating
4.6
Reviews
5.7K
Latest month sales
B0D52GNB6F
Drizzilicious Mini Flavored Rice Cakes Cinnamon Swirl - Rice Crisps, Healthy Snack for Adults and Kids, Vegan, Gluten Free Snack, Allergen Free, Only 90 Calories Per Bag - 0.74 oz (Pack of 10)
Price
$14.99
Rating
4.7
Reviews
691
Latest month sales
B0FH7KMQNR
Drizzilicious Mini Flavored Rice Cakes - Rice Crisps, Healthy Snack for Adults and Kids, Vegan, Gluten Free Snack, 90 Calories Per 21 Pieces - Ultimate Variety Pack, 4 oz (Pack of 6)
Unlock to view ASIN details and product titles
Price
$26.99
Rating
4.8
Reviews
101
Latest month sales
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