Garnier Fructis Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Garnier Fructis sales on Amazon US totaled 222,000 units in July 2026 (▼ 17.9% vs. the prior month), generating an estimated $1,765,960 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.9% of unit volume and 39.6% of revenue, while a typical listing is priced at $9.43. The keyword itself pulled 18,526 Amazon queries over the same period (▼ 1.8% MoM).
Zooming out to the 12-month window ending July 2026, the garnier fructis Top 50 moved 2,366,100 units and $19,132,761 in cumulative sales — an average of 197,175 units and $1,594,397 per month. Monthly throughput topped out at 270,500 units in June 2026 and dipped to 131,200 in May 2026, leaving the latest reading 24.8% higher than August 2025.
Garnier Fructis Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
222K
▼ 17.9% MoM
Monthly Revenue 2026/07
$1.8M
▼ 17.9% MoM
Top 10 Market Share 2026/07
45.9%
Garnier Fructis Market Share & Sales Concentration on Amazon US — July 2026
The most-sold garnier fructis listing on Amazon US in July 2026 is ASIN B01N97PCBH (Brand: Garnier), which sold 20,000 units at $3.96 apiece — equal to 9.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 102,000 units and $699,200 in July 2026 — 45.9% of unit volume and 39.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Garnier Fructis' on Amazon
July 2026
Is 45.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01N97PCBH
Garnier Fructis Pure Clean Purifying Shampoo, Silicone-Free, 12.5 Fl Oz, 1 Count (Packaging May Vary)
20K
▲ 0.0%vs. prior month
$78.4K
latest month
12-month trend
B0050N4DLE
Garnier Fructis Pure Clean Styling Hair Gel, Extra Strong Hold for Up to 24HRs, Non-Flaking, Non-Sticky Formula with Aloe Extract, Made for All Hair Types, 6.8 fl oz (Packaging May Vary)
10K
▼ 50.0%vs. prior month
$43.3K
latest month
12-month trend
B006J44BSI
Garnier Fructis Sleek & Shine Anti-Frizz Hair Serum for Frizzy, Dry Hair, Leave-In Argan Oil Infused Formula with Up to 72HRs of Frizz Control, Smooths Flyaways & Boosts Hair Shine, 5.1 Fl Oz
10K
▼ 50.0%vs. prior month
$69.7K
latest month
12-month trend
B0038RFM32
Garnier Fructis Sleek & Shine Hairspray, Provides 24-Hour Anti-Humidity and Frizz Control, Extra Strong Hold, Infused with Bamboo Extract for Ultra-Smooth Hair, 8.25 oz (Packaging May Vary)
10K
▲ 0.0%vs. prior month
$59.6K
latest month
12-month trend
B078PJCVSQ
Garnier Fructis Sleek & Shine Leave-In Conditioner Cream, Anti-Frizz Hair Treatment with Plant Keratin + Argan Oil, Controls Frizz and Provides Smoothness For Frizzy, Dry Hair, 10.2 Fl Oz (Pack of 2)
10K
▲ 0.0%vs. prior month
$91K
latest month
12-month trend
B0FZXP16VH
Garnier Fructis Diamond Sleek Hair Shine Spray, Up to 100-Hour Frizz Control, Heat Protectant up to 450°F with Vegan Keratin Smoothing Complex and Argan Oil for Frizzy, Dry, Dull Hair, 4.6 Fl Oz
10K
▲ 0.0%vs. prior month
$79K
latest month
12-month trend
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Best Garnier Fructis Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Garnier is the best-performing garnier fructis brand in July 2026, moving 93,000 units across 9 ASINs for 91.2% of Top 10 volume. Herbal Essences follows with 9,000 units (8.8%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.37 to $14.21, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Garnier
9 ASINs in Top 10
91.2%
Units
93K
Revenue
$571.3K
Avg. price
$6.37
B01N97PCBH
$3.96·★4.6·23.4K revsGarnier Fructis Pure Clean Purifying Shampoo, Silicone-Free, 12.5 Fl Oz, 1 Count (Packaging May Vary)
Units sold20KB0050N4DLE
$4.39·★4.4·19.3K revsGarnier Fructis Pure Clean Styling Hair Gel, Extra Strong Hold for Up to 24HRs, Non-Flaking, Non-Sticky Formula with Aloe Extract, Made for All Hair Types, 6.8 fl oz (Packaging May Vary)
Units sold10KB006J44BSI
$6.97·★4.6·44.8K revsGarnier Fructis Sleek & Shine Anti-Frizz Hair Serum for Frizzy, Dry Hair, Leave-In Argan Oil Infused Formula with Up to 72HRs of Frizz Control, Smooths Flyaways & Boosts Hair Shine, 5.1 Fl Oz
Units sold10KB0038RFM32
$5.99·★4.5·15.7K revsGarnier Fructis Sleek & Shine Hairspray, Provides 24-Hour Anti-Humidity and Frizz Control, Extra Strong Hold, Infused with Bamboo Extract for Ultra-Smooth Hair, 8.25 oz (Packaging May Vary)
Units sold10KB078PJCVSQ
$8.97·★4.7·38.9K revsGarnier Fructis Sleek & Shine Leave-In Conditioner Cream, Anti-Frizz Hair Treatment with Plant Keratin + Argan Oil, Controls Frizz and Provides Smoothness For Frizzy, Dry Hair, 10.2 Fl Oz (Pack of 2)
Units sold10KB0FZXP16VH
$7.97·★4.4·1.4K revsGarnier Fructis Diamond Sleek Hair Shine Spray, Up to 100-Hour Frizz Control, Heat Protectant up to 450°F with Vegan Keratin Smoothing Complex and Argan Oil for Frizzy, Dry, Dull Hair, 4.6 Fl Oz
Units sold10KB0G1PK37K8
$9.97·★4.6·6.9K revsGarnier Fructis Curl Nourish Air Dry Cream XL Leave In Conditioner, Sulfate-Free Curl Defining Cream For Moisture and Frizz Control Waves, Curls, and Coils, Value Size, 16.9 Fl Oz
Units sold9KB000JEAYT4
$4.36·★4.4·10.8K revsGarnier Fructis Curl Construct Creation Mousse, Curl Activator Provides Frizz Control, Long-Lasting Hold, and No Weigh-Down for Curly, Wavy, and Coily Hair, 6.8 oz (Packaging May Vary)
Units sold8KB005GQ6HUK
$4.73·★4.7·38.9K revsGarnier Fructis Sleek & Shine Leave-In Conditioner Cream, Anti-Frizz Hair Treatment with Plant Keratin + Argan Oil, Controls Frizz and Provides Smoothness For Frizzy, Dry Hair, 10.2 Fl Oz
Units sold6K
Herbal Essences
1 ASIN in Top 10
8.8%
Units
9K
Revenue
$127.9K
Avg. price
$14.21
B0B995XZ6T
$14.21·★4.6·3.4K revsHerbal Essences Curl Boosting Mousse, Frizz Control for Curly & Wavy Hair, Long-Lasting Hold with Berry Scent, Paraben & Dye-Free, Cruelty-Free, 6.8 Fl Oz Each, 3 Pack
Units sold9K
Trending Garnier Fructis Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B005GQ6HUK booked 6K units at $4.73, with ▼ 14.3% MoM change. On the growth side, B0G1NKWTS2 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0FS9NDCXS close behind at ▲ 100.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B005GQ6HUK
Garnier Fructis Sleek & Shine Leave-In Conditioner Cream, Anti-Frizz Hair Treatment with Plant Keratin + Argan Oil, Controls Frizz and Provides Smoothness For Frizzy, Dry Hair, 10.2 Fl Oz
Price
$4.73
Rating
4.7
Reviews
38.9K
Latest month sales
B0G1NKWTS2
Garnier Fructis Curl Knot Melter Multi-Use Anti-Breakage Detangling Milk, Moisturizing Detangler Spray and Heat Protectant For All Curl Types, Made with Vegan Protein & Coconut Oil, 8.5 Fl Oz
Price
$6.97
Rating
4.5
Reviews
341
Latest month sales
B0FS9NDCXS
Garnier Fructis Curl Nourish Moisturizing Conditioner for Curly Hair, Plant Protein and Coconut Oil Formula, Up to 48HR of Curl Definition, Sulfate Free & Vegan, 21 Fl Oz (Packaging May Vary)
Unlock to view ASIN details and product titles
Price
$7.88
Rating
4.8
Reviews
1.9K
Latest month sales
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