Kelp Noodles Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kelp Noodles sales on Amazon US totaled 81,000 units in July 2026 (▼ 1.3% vs. the prior month), generating an estimated $1,019,182 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.9% of unit volume and 44.5% of revenue, while a typical listing is priced at $12.93. The keyword itself pulled 26,630 Amazon queries over the same period (▼ 32.0% MoM).
Zooming out to the 12-month window ending July 2026, the kelp noodles Top 50 moved 886,000 units and $10,994,522 in cumulative sales — an average of 73,833 units and $916,210 per month. Monthly throughput topped out at 90,300 units in February 2026 and dipped to 49,300 in May 2026, leaving the latest reading 17.6% higher than August 2025.
Kelp Noodles Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
81K
▼ 1.3% MoM
Monthly Revenue 2026/07
$1M
▼ 2.7% MoM
Top 10 Market Share 2026/07
51.9%
Kelp Noodles Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kelp noodles listing on Amazon US in July 2026 is ASIN B0FQFL1DS1 (Brand: MOMOFUKU), which sold 10,000 units at $8.99 apiece — equal to 12.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 42,000 units and $453,690 in July 2026 — 51.9% of unit volume and 44.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kelp Noodles' on Amazon
July 2026
Is 51.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0FQFL1DS1
MOMOFUKU Sesame Miso Ramen Noodles by David Chang, 4 Pack of Restaurant Quality Instant Noodles with 12g of Plant-Based Protein
10K
▲ 0.0%vs. prior month
$95.7K
latest month
12-month trend
B00XMZIQR4
Lotus Foods Organic Millet and Brown Rice Ramen - 10 Oz Bag (Pack of 1) | Noodles, Gluten Free Instant Ramen Noodles, Vegan, Low Sodium, Made with Brown Rice Flour and Millet Flour
5K
▲ 25.0%vs. prior month
$34K
latest month
12-month trend
B0BX5BNK5R
Gluten Free Ramen Noodles 10 Healthy Rice GF Low Sodium Gluten Free Noodles | Real Naturals gluten free ramen noodles Tastes just like real ramen, gluten-free food that is clean healthy low sodium vegan
4K
▼ 33.3%vs. prior month
$80K
latest month
12-month trend
B000SR62NE
Thai Kitchen Stir Fry Rice Noodles, Gluten Free, Non GMO, Two Ingredients, Quick Cook, For Pad Thai and Other Stir-Fry Dishes, 14 oz
4K
▲ 0.0%vs. prior month
$18.7K
latest month
12-month trend
B000VK109Y
Hakubaku Organic Soba, 9.5 Oz
4K
▲ 33.3%vs. prior month
$19.7K
latest month
12-month trend
B0CC6KVCLH
Pete's Pasta Penne, Rotini, Elbow Mac, Low Carb, 17g Protein, 7g Net Carbs | Made in Italy, Al Dente, Only 110 Calories, 27g Fiber, Real Wheat, Never Rubbery, No Funny Aftertaste, Holds Sauce, 3 x 8 oz
4K
▲ 33.3%vs. prior month
$120K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Kelp Noodles Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MOMOFUKU is the best-performing kelp noodles brand in July 2026, moving 10,000 units across 1 ASIN for 23.8% of Top 10 volume. Hakubaku follows with 7,000 units (16.7%), ahead of Lotus Foods on 5,000 units (11.9%).
Volume is spread across 9 brands, with the top three holding 52.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.99 to $8.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MOMOFUKU
1 ASIN in Top 10
23.8%
Units
10K
Revenue
$95.7K
Avg. price
$8.99
B0FQFL1DS1
$8.99·★4.4·812 revsMOMOFUKU Sesame Miso Ramen Noodles by David Chang, 4 Pack of Restaurant Quality Instant Noodles with 12g of Plant-Based Protein
Units sold10K
Hakubaku
2 ASINs in Top 10
16.7%
Units
7K
Revenue
$32.2K
Avg. price
$3.99
B000VK109Y
$4.49·★4.6·2.8K revsHakubaku Organic Soba, 9.5 Oz
Units sold4KB002HQP0F0
$3.48·★4.5·2.1K revsHakubaku Organic Udon Wheat Noodle (1 x 9.5 OZ)
Units sold3K
Lotus Foods
1 ASIN in Top 10
11.9%
Units
5K
Revenue
$34K
Avg. price
$5.50
B00XMZIQR4
$5.50·★4.5·4K revsLotus Foods Organic Millet and Brown Rice Ramen - 10 Oz Bag (Pack of 1) | Noodles, Gluten Free Instant Ramen Noodles, Vegan, Low Sodium, Made with Brown Rice Flour and Millet Flour
Units sold5K
Trending Kelp Noodles Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07CYL8JKJ booked 2K units at $3.99, with ▲ 0.0% MoM change. On the growth side, B099RS5X7X leads positive momentum with ▲ 125.0% MoM growth on 900 units, with B08CJ6CGPY close behind at ▲ 66.7% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07CYL8JKJ
MAMA Instant Vermicelli Rice Noodles, 7.94 OZ
Price
$3.99
Rating
4.6
Reviews
578
Latest month sales
B099RS5X7X
Pasta Zing Fully Cooked Spaghetti Pasta – Ready to Eat, Microwave in 1 Minute | No Boiling | Al Dente Italian Durum Wheat | Shelf-Stable Meal Solution | 14g Protein | 7.05 oz (Pack of 7)
Price
$19.27
Rating
4.6
Reviews
444
Latest month sales
B08CJ6CGPY
Nongshim Shin Ramyun Light, Air-Dried Korean Ramen Noodles, 4 Pack | Air-dried instant ramen with spicy beef broth, roasted vegetable notes, large vegetable flakes
Unlock to view ASIN details and product titles
Price
$14.49
Rating
4.8
Reviews
80
Latest month sales
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