Kelp Noodles Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kelp Noodles sales on Amazon US totaled 121,200 units in July 2026 (▼ 5.2% vs. the prior month), generating an estimated $1,337,624 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.5% of unit volume and 57.7% of revenue, while a typical listing is priced at $12.26. The keyword itself pulled 25,045 Amazon queries over the same period (▼ 25.4% MoM).
Zooming out to the 12-month window ending July 2026, the kelp noodles Top 50 moved 1,105,400 units and $12,530,555 in cumulative sales — an average of 92,117 units and $1,044,213 per month. Monthly throughput topped out at 127,900 units in June 2026 and dipped to 67,400 in May 2026, leaving the latest reading 60.5% higher than August 2025.
Kelp Noodles Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
121.2K
▼ 5.2% MoM
Monthly Revenue 2026/07
$1.3M
▼ 6.0% MoM
Top 10 Market Share 2026/07
63.5%
Kelp Noodles Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kelp noodles listing on Amazon US in July 2026 is ASIN B0FFTMB7WD (Brand: MOMOFUKU), which sold 30,000 units at $9.99 apiece — equal to 24.8% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 77,000 units and $772,240 in July 2026 — 63.5% of unit volume and 57.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kelp Noodles' on Amazon
July 2026









Is 63.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B0FFTMB7WD
Momofuku Soy & Scallion Ramen Noodles by David Chang, 4 Pack of Restaurant Quality Instant Noodles Now with More Sauce & 10g of Protein
30K
▲ 0.0%vs. prior month
$281.4K
latest month
12-month trend

B0FQFL1DS1
Momofuku Sesame Miso Ramen Noodles by David Chang, 4 Pack of Restaurant Quality Instant Noodles with 12g of Plant-Based Protein
10K
▲ 0.0%vs. prior month
$95.7K
latest month
12-month trend

B0BMR743T6
Brami Italian Protein Radiatori Pasta
9K
▲ 0.0%vs. prior month
$33.8K
latest month
12-month trend

B00XMZIQR4
Lotus Foods Organic Millet and Brown Rice Ramen - 10 Oz Bag (Pack of 1) | Noodles, Gluten Free Instant Ramen Noodles, Vegan, Low Sodium, Made with Brown Rice Flour and Millet Flour
5K
▲ 25.0%vs. prior month
$34K
latest month
12-month trend

B0BX5BNK5R
Gluten Free Ramen Noodles 10 Healthy Rice GF Low Sodium Gluten Free Noodles | Real Naturals gluten free ramen noodles Tastes just like real ramen, gluten-free food that is clean healthy low sodium vegan
4K
▼ 33.3%vs. prior month
$80K
latest month
12-month trend

B000SR62NE
Thai Kitchen Stir Fry Rice Noodles, Gluten Free, Non GMO, Two Ingredients, Quick Cook, For Pad Thai and Other Stir-Fry Dishes, 14 oz
4K
▲ 0.0%vs. prior month
$18.7K
latest month
12-month trend
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Best Kelp Noodles Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MOMOFUKU is the best-performing kelp noodles brand in July 2026, moving 44,000 units across 3 ASINs for 57.1% of Top 10 volume. BRAMI follows with 9,000 units (11.7%), ahead of Lotus Foods on 5,000 units (6.5%).
With 8 brands splitting the Top 10 and 75.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.99 to $10.66, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MOMOFUKU
3 ASINs in Top 10
57.1%
Units
44K
Revenue
$421.1K
Avg. price
$10.66

B0FFTMB7WD
$9.99·★4.4·1.3K revsMomofuku Soy & Scallion Ramen Noodles by David Chang, 4 Pack of Restaurant Quality Instant Noodles Now with More Sauce & 10g of Protein
Units sold30K
B0FQFL1DS1
$9.99·★4.4·835 revsMomofuku Sesame Miso Ramen Noodles by David Chang, 4 Pack of Restaurant Quality Instant Noodles with 12g of Plant-Based Protein
Units sold10K
B0FFTMCLM3
$11.99·★4.4·214 revsMOMOFUKU Spicy Soy Ramen Noodles by David Chang, 4 Pack of Restaurant Quality Instant Noodles Now with More Sauce & 11g of Protein
Units sold4K
BRAMI
1 ASIN in Top 10
11.7%
Units
9K
Revenue
$33.8K
Avg. price
$3.99

B0BMR743T6
$3.99·★4.6·471 revsBrami Italian Protein Radiatori Pasta
Units sold9K
Lotus Foods
1 ASIN in Top 10
6.5%
Units
5K
Revenue
$34K
Avg. price
$6.49

B00XMZIQR4
$6.49·★4.5·4K revsLotus Foods Organic Millet and Brown Rice Ramen - 10 Oz Bag (Pack of 1) | Noodles, Gluten Free Instant Ramen Noodles, Vegan, Low Sodium, Made with Brown Rice Flour and Millet Flour
Units sold5K
Trending Kelp Noodles Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CC6KVCLH booked 4K units at $29.99, with ▲ 33.3% MoM change. On the growth side, B08CJ6CGPY leads positive momentum with ▲ 66.7% MoM growth on 1K units, with B0F77CDQRZ close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0CC6KVCLH
Pete's Pasta Penne, Rotini, Elbow Mac, Low Carb, 17g Protein, 7g Net Carbs | Made in Italy, Al Dente, Only 110 Calories, 27g Fiber, Real Wheat, Never Rubbery, No Funny Aftertaste, Holds Sauce, 3 x 8 oz
Price
$29.99
Rating
4.4
Reviews
780
Latest month sales

B08CJ6CGPY
Nongshim Shin Ramyun Light, Air-Dried Korean Ramen Noodles, 4 Pack | Air-dried instant ramen with spicy beef broth, roasted vegetable notes, large vegetable flakes
Price
$14.49
Rating
4.8
Reviews
80
Latest month sales

B0F77CDQRZ
Tangle Creamy Mushroom Instant Pasta Bowl, 15g Protein Linguine, 6-Bowls | 15g protein, 7g fiber per serving; Truffle and shiitake cream, non-spicy; Air-dried chickpea noodle; Microwave-ready
Unlock to view ASIN details and product titles
Price
$12.98
Rating
4.5
Reviews
333
Latest month sales
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