Kataifi Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kataifi sales on Amazon US totaled 23,350 units in July 2026 (▲ 3.3% vs. the prior month), generating an estimated $293,845 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.2% of unit volume and 61.6% of revenue, while a typical listing is priced at $20.62. The keyword itself pulled 32,439 Amazon queries over the same period (▼ 11.4% MoM).
Zooming out to the 12-month window ending July 2026, the kataifi Top 50 moved 437,250 units and $5,430,523 in cumulative sales — an average of 36,438 units and $452,544 per month. Monthly throughput topped out at 48,150 units in January 2026 and dipped to 18,150 in May 2026, leaving the latest reading 50.3% lower than August 2025.
Kataifi Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
23.4K
▲ 3.3% MoM
Monthly Revenue 2026/07
$293.8K
▲ 4.5% MoM
Top 10 Market Share 2026/07
67.2%
Kataifi Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kataifi listing on Amazon US in July 2026 is ASIN B0DTHL61QG (Brand: Eastanbul), which sold 4,000 units at $7.64 apiece — equal to 17.1% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 15,700 units and $181,046 in July 2026 — 67.2% of unit volume and 61.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kataifi' on Amazon
July 2026
Is 67.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DTHL61QG
Eastanbul Kataifi Shredded Fillo Dough, Kadayif, Katafi, Dried Chopped, 6oz | Kurutulmus Kadayif Pastry Dough, Dubai Chocolate Ingredient, Kunafa Dough, Knafeh, Katifi, Kadaif Pastry, Dubai Kataifi
4K
▲ 0.0%vs. prior month
$30.6K
latest month
12-month trend
B0FMYSKNQ2
Dubai Chocolate Spread – 6.3 oz Jar with Pistachio, Kataifi & Gourmet Dubai Chocolate Filling for Pancakes, Breakfast, Snacks, and Desserts
3K
▲ 200.0%vs. prior month
$34.5K
latest month
12-month trend
B0DSQT1L37
Toasted Kataifi Pastry for Dubai Chocolate | 7 oz (200g) | Ready to Use Crispy Kadayif Shredded Fillo Dough
2K
▼ 33.3%vs. prior month
$14K
latest month
12-month trend
B0DLKV357J
Eastanbul Pistachio Cream, Pistachio Butter, Spread in Breakfasts, 8oz | Turkish Pistachio Cream for Dubai Chocolate Bar Kit, Pistachio Paste for Dubai Chocolate Bar, Crema de Pistacho, No Palm Oil
1K
▲ 150.0%vs. prior month
$10K
latest month
12-month trend
B0C8DG6LDW
Eastanbul Kataifi Shredded Fillo Dough, Dried Chopped Kadayif, Katafi 1.1lb | Kurutulmus Kadayif Pastry Dough, Dubai Chocolate Ingredient, Kunafa Dough, Knafeh, Bulk Katifi, Kadaif Pastry, Dubai Kataifi
1K
▲ 0.0%vs. prior month
$13.5K
latest month
12-month trend
B0DM4SMTPB
Dubai Chocolate Spread 9.7 oz Jar with Pistachio Cream and Crispy Kataifi | Gourmet Crunchy Dubai Chocolate Bar Spreadable Filling and Toppings for Pancake, Breakfast, Snacks, Ice Cream and Desserts
1K
▲ 0.0%vs. prior month
$13.4K
latest month
12-month trend
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Best Kataifi Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Eastanbul is the best-performing kataifi brand in July 2026, moving 6,000 units across 3 ASINs for 38.2% of Top 10 volume. Ceres Gourmet follows with 4,000 units (25.5%), ahead of UNIQBITE on 2,000 units (12.7%).
With 6 brands splitting the Top 10 and 76.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.99 to $12.47, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Eastanbul
3 ASINs in Top 10
38.2%
Units
6K
Revenue
$54K
Avg. price
$10.37
B0DTHL61QG
$7.64·★4.7·2.8K revsEastanbul Kataifi Shredded Fillo Dough, Kadayif, Katafi, Dried Chopped, 6oz | Kurutulmus Kadayif Pastry Dough, Dubai Chocolate Ingredient, Kunafa Dough, Knafeh, Katifi, Kadaif Pastry, Dubai Kataifi
Units sold4KB0DLKV357J
$9.99·★4.6·1K revsEastanbul Pistachio Cream, Pistachio Butter, Spread in Breakfasts, 8oz | Turkish Pistachio Cream for Dubai Chocolate Bar Kit, Pistachio Paste for Dubai Chocolate Bar, Crema de Pistacho, No Palm Oil
Units sold1KB0C8DG6LDW
$13.49·★4.6·2.4K revsEastanbul Kataifi Shredded Fillo Dough, Dried Chopped Kadayif, Katafi 1.1lb | Kurutulmus Kadayif Pastry Dough, Dubai Chocolate Ingredient, Kunafa Dough, Knafeh, Bulk Katifi, Kadaif Pastry, Dubai Kataifi
Units sold1K
Ceres Gourmet
2 ASINs in Top 10
25.5%
Units
4K
Revenue
$48K
Avg. price
$12.47
B0FMYSKNQ2
$9.99·★4.0·663 revsDubai Chocolate Spread – 6.3 oz Jar with Pistachio, Kataifi & Gourmet Dubai Chocolate Filling for Pancakes, Breakfast, Snacks, and Desserts
Units sold3KB0DM4SMTPB
$14.95·★4.1·815 revsDubai Chocolate Spread 9.7 oz Jar with Pistachio Cream and Crispy Kataifi | Gourmet Crunchy Dubai Chocolate Bar Spreadable Filling and Toppings for Pancake, Breakfast, Snacks, Ice Cream and Desserts
Units sold1K
UNIQBITE
1 ASIN in Top 10
12.7%
Units
2K
Revenue
$14K
Avg. price
$6.99
B0DSQT1L37
$6.99·★4.6·1.3K revsToasted Kataifi Pastry for Dubai Chocolate | 7 oz (200g) | Ready to Use Crispy Kadayif Shredded Fillo Dough
Units sold2K
Trending Kataifi Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DLKV357J booked 1K units at $9.99, with ▲ 150.0% MoM change. On the growth side, B0FMYSKNQ2 leads positive momentum with ▲ 200.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DLKV357J
Eastanbul Pistachio Cream, Pistachio Butter, Spread in Breakfasts, 8oz | Turkish Pistachio Cream for Dubai Chocolate Bar Kit, Pistachio Paste for Dubai Chocolate Bar, Crema de Pistacho, No Palm Oil
Price
$9.99
Rating
4.6
Reviews
1K
Latest month sales
B0DX8TFXBJ
GUSTO ETNA Dubai Pistachio Chocolate Bar Filling with Crispy Kataifi 35 oz | Crunchy Spread with 30% Pistachios for Gourmet Desserts, Pastries, and Confectionery Recipes; Product of Italy, 1 kg Pack.
Price
$37.99
Rating
4.5
Reviews
438
Latest month sales
B0FMYSKNQ2
Dubai Chocolate Spread – 6.3 oz Jar with Pistachio, Kataifi & Gourmet Dubai Chocolate Filling for Pancakes, Breakfast, Snacks, and Desserts
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.0
Reviews
663
Latest month sales
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