Muffins Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Muffins sales on Amazon US totaled 403,000 units in July 2026 (▲ 2.8% vs. the prior month), generating an estimated $2,432,710 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 42.2% of unit volume and 35.2% of revenue, while a typical listing is priced at $5.86. The keyword itself pulled 99,909 Amazon queries over the same period (▲ 22.6% MoM).
Zooming out to the 12-month window ending July 2026, the muffins Top 50 moved 4,180,000 units and $23,187,620 in cumulative sales — an average of 348,333 units and $1,932,302 per month. Monthly throughput topped out at 403,000 units in July 2026 and dipped to 265,700 in May 2026, leaving the latest reading 30.3% higher than August 2025.
Muffins Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
403K
▲ 2.8% MoM
Monthly Revenue 2026/07
$2.4M
▲ 4.6% MoM
Top 10 Market Share 2026/07
42.2%
Muffins Market Share & Sales Concentration on Amazon US — July 2026
The most-sold muffins listing on Amazon US in July 2026 is ASIN B001F79MMY (Brand: Dave's Killer Bread), which sold 40,000 units at $5.98 apiece — equal to 9.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 170,000 units and $855,400 in July 2026 — 42.2% of unit volume and 35.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Muffins' on Amazon
July 2026
Is 42.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B001F79MMY
Dave's Killer Bread 21 Whole Grains and Seeds, Whole Grain Organic Bread, 27 oz Loaf
40K
▲ 33.3%vs. prior month
$239.2K
latest month
12-month trend
B000R4G594
Thomas’ Original English Muffins, 6 Count, 13 Oz Package of English Muffins | Kosher (OU Dairy)The Original Nooks & Crannies® English Muffins6 Muffins
20K
▲ 0.0%vs. prior month
$70.2K
latest month
12-month trend
B00UGBUZ1M
Dave's Killer Bread White Bread Done Right, Artisan-Style Organic White Bread, 24 oz Loaf
20K
▲ 0.0%vs. prior month
$119.8K
latest month
12-month trend
B082VZN75G
Amazon Grocery, Two Bite Brownies, 11.4 Oz, Frozen
20K
▼ 33.3%vs. prior month
$85K
latest month
12-month trend
B0G7MS4Y8W
Little Bites Chocolatey Chip Muffins, 5 individual packs, (1.5 oz each), Made with Real Chocolate Chip Mini Muffins, 7.5 oz Multipack
20K
▲ 100.0%vs. prior month
$78K
latest month
12-month trend
B01N0TGEP2
Dave's Killer Bread Epic Everything Bagels, Organic Bagels, 26g Whole Grains per Bagel, 5 Count
10K
▲ 0.0%vs. prior month
$61.7K
latest month
12-month trend
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Best Muffins Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dave's Killer Bread is the best-performing muffins brand in July 2026, moving 80,000 units across 4 ASINs for 47.1% of Top 10 volume. Amazon Grocery follows with 50,000 units (29.4%), ahead of THOMAS' on 20,000 units (11.8%).
With 4 brands splitting the Top 10 and 88.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.99 to $5.28, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dave's Killer Bread
4 ASINs in Top 10
47.1%
Units
80K
Revenue
$487.5K
Avg. price
$5.28
B001F79MMY
$5.98·★4.7·18.3K revsDave's Killer Bread 21 Whole Grains and Seeds, Whole Grain Organic Bread, 27 oz Loaf
Units sold40KB00UGBUZ1M
$5.98·★4.6·7.8K revsDave's Killer Bread White Bread Done Right, Artisan-Style Organic White Bread, 24 oz Loaf
Units sold20KB01N0TGEP2
$4.99·★4.6·7.5K revsDave's Killer Bread Epic Everything Bagels, Organic Bagels, 26g Whole Grains per Bagel, 5 Count
Units sold10KB07GST4K1T
$4.18·★4.5·3.8K revsDave's Killer Bread Killer Classic English Muffins, Organic English Muffins, 6 Count
Units sold10K
Amazon Grocery
4 ASINs in Top 10
29.4%
Units
50K
Revenue
$219.7K
Avg. price
$4.43
B082VZN75G
$4.25·★4.7·2.3K revsAmazon Grocery, Two Bite Brownies, 11.4 Oz, Frozen
Units sold20KB082VZ7BT2
$4.49·★4.4·2K revsAmazon Grocery, Blueberry Muffins, 14 Oz, 4 Ct, Frozen
Units sold10KB082VZ7VVP
$4.49·★4.6·1.7K revsAmazon Grocery, Banana Nut Muffins, 14 Oz, 4 Ct, Frozen
Units sold10KB082VZF15P
$4.49·★4.4·1K revsAmazon Grocery, Chocolate Chip Muffins, 14 Oz, 4 Ct, Frozen
Units sold10K
THOMAS'
1 ASIN in Top 10
11.8%
Units
20K
Revenue
$70.2K
Avg. price
$2.99
B000R4G594
$2.99·★4.7·19.5K revsThomas’ Original English Muffins, 6 Count, 13 Oz Package of English Muffins | Kosher (OU Dairy)The Original Nooks & Crannies® English Muffins6 Muffins
Units sold20K
Trending Muffins Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0G7MS4Y8W leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B0G88Q36K4 close behind at ▲ 66.7% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G7MS4Y8W
Little Bites Chocolatey Chip Muffins, 5 individual packs, (1.5 oz each), Made with Real Chocolate Chip Mini Muffins, 7.5 oz Multipack
Price
$3.98
Rating
4.6
Reviews
611
Latest month sales
B0G88Q36K4
Little Bites Banana Muffins, 5 individual packs, (1.5 oz each), Made with Real Banana Mini Muffins, 7.5 oz Multipack
Price
$3.99
Rating
4.5
Reviews
254
Latest month sales
B0GD973JW4
(Value Pack) Little Bites Chocolatey Chip Muffins, 20 individual packs, (1.5 oz each), Made with Real Chocolate Chip Mini Muffins, 30 oz Multipack
Unlock to view ASIN details and product titles
Price
$11.78
Rating
4.8
Reviews
337
Latest month sales
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