Bagel Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bagel sales on Amazon US totaled 339,000 units in July 2026 (▼ 2.4% vs. the prior month), generating an estimated $1,875,790 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.2% of unit volume and 43.4% of revenue, while a typical listing is priced at $5.87. The keyword itself pulled 79,343 Amazon queries over the same period (▲ 13.4% MoM).
Zooming out to the 12-month window ending July 2026, the bagel Top 50 moved 3,439,550 units and $17,712,405 in cumulative sales — an average of 286,629 units and $1,476,034 per month. Monthly throughput topped out at 355,000 units in April 2026 and dipped to 222,050 in August 2025, leaving the latest reading 52.7% higher than August 2025.
Bagel Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
339K
▼ 2.4% MoM
Monthly Revenue 2026/07
$1.9M
▲ 2.4% MoM
Top 10 Market Share 2026/07
47.2%
Bagel Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bagel listing on Amazon US in July 2026 is ASIN B0DPXKXV31 (Brand: 365 by Whole Foods Market), which sold 40,000 units at $4.99 apiece — equal to 11.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 160,000 units and $813,600 in July 2026 — 47.2% of unit volume and 43.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bagel' on Amazon
July 2026
Is 47.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DPXKXV31
365 by Whole Foods Market Organic Sourdough Bread, 24 OZ
40K
▲ 0.0%vs. prior month
$256.4K
latest month
12-month trend
B000R4G594
Thomas’ Original English Muffins, 6 Count, 13 Oz Package of English Muffins | Kosher (OU Dairy)The Original Nooks & Crannies® English Muffins6 Muffins
20K
▲ 0.0%vs. prior month
$70.2K
latest month
12-month trend
B01N6JG7D8
Dave's Killer Bread Plain Awesome Bagels, Organic Bagels, 15g Whole Grains per Bagel, 5 Count
20K
▲ 0.0%vs. prior month
$114K
latest month
12-month trend
B0DP1GG6VY
Amazon Grocery, Plain Bagels, Pre-Sliced, 21 Oz, 6 Ct
20K
▲ 0.0%vs. prior month
$44K
latest month
12-month trend
B01N0TGEP2
Dave's Killer Bread Epic Everything Bagels, Organic Bagels, 26g Whole Grains per Bagel, 5 Count
10K
▲ 0.0%vs. prior month
$61.7K
latest month
12-month trend
B000R4JHZS
THOMAS' Plain Mini Bagels, 10 Pre-Sliced Mini Bagels with No High Fructose Corn Syrup, 15 Oz Bag
10K
▲ 0.0%vs. prior month
$38.2K
latest month
12-month trend
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Best Bagel Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
365 by Whole Foods Market is the best-performing bagel brand in July 2026, moving 40,000 units across 1 ASIN for 25.0% of Top 10 volume. Dave's Killer Bread follows with 40,000 units (25.0%), ahead of THOMAS' on 30,000 units (18.8%).
With 6 brands splitting the Top 10 and 68.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.90 to $5.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
365 by Whole Foods Market
1 ASIN in Top 10
25.0%
Units
40K
Revenue
$256.4K
Avg. price
$4.99
B0DPXKXV31
$4.99·★4.4·832 revs365 by Whole Foods Market Organic Sourdough Bread, 24 OZ
Units sold40K
Dave's Killer Bread
3 ASINs in Top 10
25.0%
Units
40K
Revenue
$230.9K
Avg. price
$5.99
B01N6JG7D8
$5.99·★4.6·6.4K revsDave's Killer Bread Plain Awesome Bagels, Organic Bagels, 15g Whole Grains per Bagel, 5 Count
Units sold20KB01N0TGEP2
$5.99·★4.6·7.5K revsDave's Killer Bread Epic Everything Bagels, Organic Bagels, 26g Whole Grains per Bagel, 5 Count
Units sold10KB01N5I0QS2
$5.99·★4.6·5.1K revsDave's Killer Bread Cinnamon Raisin Remix Bagels, Organic Cinnamon Raisin Bagels, 5 Count
Units sold10K
THOMAS'
2 ASINs in Top 10
18.8%
Units
30K
Revenue
$108.4K
Avg. price
$3.90
B000R4G594
$3.00·★4.7·19.5K revsThomas’ Original English Muffins, 6 Count, 13 Oz Package of English Muffins | Kosher (OU Dairy)The Original Nooks & Crannies® English Muffins6 Muffins
Units sold20KB000R4JHZS
$4.79·★4.7·12.6K revsTHOMAS' Plain Mini Bagels, 10 Pre-Sliced Mini Bagels with No High Fructose Corn Syrup, 15 Oz Bag
Units sold10K
Trending Bagel Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GGTLRMZ3 leads positive momentum with ▲ 40.0% MoM growth on 7K units, with B0DP1L4B3K close behind at ▲ 25.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GGTLRMZ3
Artesano Original Bread, White Pre-sliced White Bread, 20 oz Bag | Always Baked Without Artificial ColorsNo High Fructose Corn Syrup
Price
$3.52
Rating
4.6
Reviews
116
Latest month sales
B0DP1L4B3K
Amazon Grocery, Onion Bagels, Pre-Sliced, 21 Oz, 6 Ct
Price
$3.84
Rating
4.4
Reviews
587
Latest month sales
B0G91T5KR3
Thomas' Cinnamon Raisin Bagels, 6 count, 18 oz
Unlock to view ASIN details and product titles
Price
$2.98
Rating
4.6
Reviews
257
Latest month sales
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