Kasa Smart Plug Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kasa Smart Plug sales on Amazon US totaled 107,500 units in July 2026 (▼ 17.9% vs. the prior month), generating an estimated $2,440,594 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.2% of unit volume and 45.7% of revenue, while a typical listing is priced at $25.43. The keyword itself pulled 34,261 Amazon queries over the same period (▼ 4.6% MoM).
Zooming out to the 12-month window ending July 2026, the kasa smart plug Top 50 moved 1,657,300 units and $36,285,763 in cumulative sales — an average of 138,108 units and $3,023,814 per month. Monthly throughput topped out at 254,500 units in November 2025 and dipped to 55,500 in May 2026, leaving the latest reading 14.3% lower than August 2025.
Kasa Smart Plug Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
107.5K
▼ 17.9% MoM
Monthly Revenue 2026/07
$2.4M
▼ 17.1% MoM
Top 10 Market Share 2026/07
51.2%
Kasa Smart Plug Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kasa smart plug listing on Amazon US in July 2026 is ASIN B0D4991JDH (Brand: JcBlaon), which sold 10,000 units at $9.99 apiece — equal to 9.3% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 55,000 units and $1,114,740 in July 2026 — 51.2% of unit volume and 45.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kasa Smart Plug' on Amazon
July 2026
Is 51.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0D4991JDH
JcBlaon JcBlaon Outlet Extender Surge Protector - 6 Outlet Splitter with 4 USB Ports (2 USB C), Multiple Plug Expander Wall Charger, 3 Sided Multi Plug Wall Adapter Power Strip for Home Office Kitchen Travel
10K
▲ 0.0%vs. prior month
$99.6K
latest month
12-month trend
B089DR29T6
Amazon Smart Plug, Works with Alexa, Simple Setup, Endless Possibilities
8K
▼ 20.0%vs. prior month
$199.9K
latest month
12-month trend
B0D7ZWGXGP
GHome Smart Plug, WiFi Smart Plugs Work with Alexa and Google Home, Smart Outlet Timer with APP Remote Control, 2.4GHz Wi-Fi Only, No Hub Required, ETL FCC Listed
7K
▲ 0.0%vs. prior month
$181.9K
latest month
12-month trend
B091FXQQMQ
Kasa Smart Plug Ultra Mini 15A, EP10P2, Smart Home Wi-Fi Outlet | Works with Alexa & Google Home, No Hub Required, UP Certified, 2.4GHz Wi-Fi Only, 2-Pack, White
6K
▼ 14.3%vs. prior month
$96.7K
latest month
12-month trend
B0CL9D9HM4
Amazon Basics Smart Plug, Works with Alexa Only, Voice Control, Remote APP Control, Schedule, Compact Design, Versatile, 2.4 GHz Wi-Fi, No Hub Required, 4-Pack, White
5K
▼ 44.4%vs. prior month
$129.9K
latest month
12-month trend
B0D7ZXYPRL
GHome Smart Plug, WiFi Smart Plugs Work with Alexa and Google Home, Smart Outlet Timer with APP Remote Control, 2.4GHz Wi-Fi Only, No Hub Required, ETL FCC Listed, White
5K
▲ 66.7%vs. prior month
$49.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Kasa Smart Plug Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
GHome Smart is the best-performing kasa smart plug brand in July 2026, moving 12,000 units across 2 ASINs for 21.8% of Top 10 volume. Kasa Smart follows with 12,000 units (21.8%), ahead of JcBlaon on 10,000 units (18.2%).
With 7 brands splitting the Top 10 and 61.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $20.65, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
GHome Smart
2 ASINs in Top 10
21.8%
Units
12K
Revenue
$231.6K
Avg. price
$18.99
B0D7ZWGXGP
$26.99·★4.4·4.4K revsGHome Smart Plug, WiFi Smart Plugs Work with Alexa and Google Home, Smart Outlet Timer with APP Remote Control, 2.4GHz Wi-Fi Only, No Hub Required, ETL FCC Listed
Units sold7KB0D7ZXYPRL
$10.99·★4.4·4.4K revsGHome Smart Plug, WiFi Smart Plugs Work with Alexa and Google Home, Smart Outlet Timer with APP Remote Control, 2.4GHz Wi-Fi Only, No Hub Required, ETL FCC Listed, White
Units sold5K
Kasa Smart
3 ASINs in Top 10
21.8%
Units
12K
Revenue
$244.1K
Avg. price
$20.65
B091FXQQMQ
$13.96·★4.5·40.5K revsKasa Smart Plug Ultra Mini 15A, EP10P2, Smart Home Wi-Fi Outlet | Works with Alexa & Google Home, No Hub Required, UP Certified, 2.4GHz Wi-Fi Only, 2-Pack, White
Units sold6KB091FXLMS8
$28.99·★4.5·40.5K revsKasa Smart Plug Ultra Mini 15A, EP10P4, Smart Home Wi-Fi Outlet | Works with Alexa & Google Home, No Hub Required, UP Certified, 2.4GHz Wi-Fi Only, 4-Pack, White
Units sold3KB099KLNM24
$18.99·★4.5·6.8K revsKasa Outdoor Smart Plug KP401, Smart Home Wi-Fi Outlet Timer | 15A/1875W, IP64 Weather Resistance, Compatible with Alexa, Google Home & SmartThings, No Hub Required, ETL Certified
Units sold3K
JcBlaon
1 ASIN in Top 10
18.2%
Units
10K
Revenue
$99.6K
Avg. price
$9.99
B0D4991JDH
$9.99·★4.6·5.9K revsJcBlaon JcBlaon Outlet Extender Surge Protector - 6 Outlet Splitter with 4 USB Ports (2 USB C), Multiple Plug Expander Wall Charger, 3 Sided Multi Plug Wall Adapter Power Strip for Home Office Kitchen Travel
Units sold10K
Trending Kasa Smart Plug Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D7ZXYPRL booked 5K units at $10.99, with ▲ 66.7% MoM change. On the growth side, B0F2YCGJGR leads positive momentum with ▲ 300.0% MoM growth on 2K units, with B083JKSSR5 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D7ZXYPRL
GHome Smart Plug, WiFi Smart Plugs Work with Alexa and Google Home, Smart Outlet Timer with APP Remote Control, 2.4GHz Wi-Fi Only, No Hub Required, ETL FCC Listed, White
Price
$10.99
Rating
4.4
Reviews
4.4K
Latest month sales
B0F2YCGJGR
Wall Outlet Extender with Night Light, Power Plug Adapter 6 Outlet Extender with 4 USB Charging Ports 1050J Power Strip Multi Plug Adapter Spaced for Home Travel Office (2U2C)-ETL
Price
$13.99
Rating
4.6
Reviews
1K
Latest month sales
B083JKSSR5
Kasa Smart Plug Power Strip, KP303, Smart Outlet, No Hub Required | Surge Protector with 3 Individually Controlled Smart Outlets and 2 USB Ports, Works with Alexa & Google Home
Unlock to view ASIN details and product titles
Price
$29.99
Rating
4.6
Reviews
16.4K
Latest month sales
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