Smart Plug Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Smart Plug sales on Amazon US totaled 88,200 units in July 2026 (▼ 19.9% vs. the prior month), generating an estimated $2,141,365 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.6% of unit volume and 52.3% of revenue, while a typical listing is priced at $26.40. The keyword itself pulled 83,690 Amazon queries over the same period (▼ 31.2% MoM).
Zooming out to the 12-month window ending July 2026, the smart plug Top 50 moved 1,403,400 units and $32,365,487 in cumulative sales — an average of 116,950 units and $2,697,124 per month. Monthly throughput topped out at 252,000 units in November 2025 and dipped to 46,500 in May 2026, leaving the latest reading 2.1% lower than August 2025.
Smart Plug Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
88.2K
▼ 19.9% MoM
Monthly Revenue 2026/07
$2.1M
▼ 17.6% MoM
Top 10 Market Share 2026/07
55.6%
Smart Plug Market Share & Sales Concentration on Amazon US — July 2026
The most-sold smart plug listing on Amazon US in July 2026 is ASIN B089DR29T6 (Brand: Amazon), which sold 8,000 units at $24.99 apiece — equal to 9.1% of every unit tracked in this report and 14% ahead of the No. 2 listing.
The Top 10 ASINs account for 49,000 units and $1,120,420 in July 2026 — 55.6% of unit volume and 52.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Smart Plug' on Amazon
July 2026
Is 55.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B089DR29T6
Amazon Smart Plug, Works with Alexa, Simple Setup, Endless Possibilities
8K
▼ 20.0%vs. prior month
$199.9K
latest month
12-month trend
B0D7ZWGXGP
GHome Smart Plug, WiFi Smart Plugs Work with Alexa and Google Home, Smart Outlet Timer with APP Remote Control, 2.4GHz Wi-Fi Only, No Hub Required, ETL FCC Listed
7K
▲ 0.0%vs. prior month
$181.9K
latest month
12-month trend
B091FXQQMQ
Kasa Smart Plug Ultra Mini 15A, EP10P2, Smart Home Wi-Fi Outlet | Works with Alexa & Google Home, No Hub Required, UP Certified, 2.4GHz Wi-Fi Only, 2-Pack, White
6K
▼ 14.3%vs. prior month
$96.7K
latest month
12-month trend
B0CL9D9HM4
Amazon Basics Smart Plug, Works with Alexa Only, Voice Control, Remote APP Control, Schedule, Compact Design, Versatile, 2.4 GHz Wi-Fi, No Hub Required, 4-Pack, White
5K
▼ 44.4%vs. prior month
$129.9K
latest month
12-month trend
B0D7ZXYPRL
GHome Smart Plug, WiFi Smart Plugs Work with Alexa and Google Home, Smart Outlet Timer with APP Remote Control, 2.4GHz Wi-Fi Only, No Hub Required, ETL FCC Listed, White
5K
▲ 66.7%vs. prior month
$49.7K
latest month
12-month trend
B01N23GRYD
BN-LINK Wireless Remote Control Outlet Electrical Switch for Lights, Fans, Christmas Lights, Small Appliance, 100ft Long Range White (Learning Code, 5Rx-2Tx) 1200W/10A, ETL & FCC Certified
4K
▲ 100.0%vs. prior month
$105.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Smart Plug Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
GHome Smart is the best-performing smart plug brand in July 2026, moving 12,000 units across 2 ASINs for 24.5% of Top 10 volume. Kasa Smart follows with 12,000 units (24.5%), ahead of Amazon on 8,000 units (16.3%).
With 7 brands splitting the Top 10 and 65.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $18.49 to $24.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
GHome Smart
2 ASINs in Top 10
24.5%
Units
12K
Revenue
$231.6K
Avg. price
$18.49
B0D7ZWGXGP
$26.99·★4.4·4.4K revsGHome Smart Plug, WiFi Smart Plugs Work with Alexa and Google Home, Smart Outlet Timer with APP Remote Control, 2.4GHz Wi-Fi Only, No Hub Required, ETL FCC Listed
Units sold7KB0D7ZXYPRL
$9.99·★4.4·4.4K revsGHome Smart Plug, WiFi Smart Plugs Work with Alexa and Google Home, Smart Outlet Timer with APP Remote Control, 2.4GHz Wi-Fi Only, No Hub Required, ETL FCC Listed, White
Units sold5K
Kasa Smart
3 ASINs in Top 10
24.5%
Units
12K
Revenue
$244.1K
Avg. price
$20.65
B091FXQQMQ
$13.96·★4.5·40.5K revsKasa Smart Plug Ultra Mini 15A, EP10P2, Smart Home Wi-Fi Outlet | Works with Alexa & Google Home, No Hub Required, UP Certified, 2.4GHz Wi-Fi Only, 2-Pack, White
Units sold6KB091FXLMS8
$28.99·★4.5·40.5K revsKasa Smart Plug Ultra Mini 15A, EP10P4, Smart Home Wi-Fi Outlet
Units sold3KB099KLNM24
$18.99·★4.5·6.8K revsKasa Outdoor Smart Plug KP401, Smart Home Wi-Fi Outlet Timer | 15A/1875W, IP64 Weather Resistance, Compatible with Alexa, Google Home & SmartThings, No Hub Required, ETL Certified
Units sold3K
Amazon
1 ASIN in Top 10
16.3%
Units
8K
Revenue
$199.9K
Avg. price
$24.99
B089DR29T6
$24.99·★4.7·571.2K revsAmazon Smart Plug, Works with Alexa, Simple Setup, Endless Possibilities
Units sold8K
Trending Smart Plug Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0D7ZXYPRL booked 5K units at $9.99, with ▲ 66.7% MoM change. On the growth side, B0B6VPH24K leads positive momentum with ▲ 200.0% MoM growth on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D7ZXYPRL
GHome Smart Plug, WiFi Smart Plugs Work with Alexa and Google Home, Smart Outlet Timer with APP Remote Control, 2.4GHz Wi-Fi Only, No Hub Required, ETL FCC Listed, White
Price
$9.99
Rating
4.4
Reviews
4.4K
Latest month sales
B01N23GRYD
BN-LINK Wireless Remote Control Outlet Electrical Switch for Lights, Fans, Christmas Lights, Small Appliance, 100ft Long Range White (Learning Code, 5Rx-2Tx) 1200W/10A, ETL & FCC Certified
Price
$23.99
Rating
4.7
Reviews
18.5K
Latest month sales
B0B6VPH24K
EIGHTREE Smart Plug WiFi Outlet Works with Alexa & Google Home, 15A, 2-Pack | Smart Home Socket with Remote Control & Timer Function, WiFi Plug for household appliances, No Hub Required, 2.4GHz WiFi Only
Unlock to view ASIN details and product titles
Price
$13.99
Rating
4.4
Reviews
3K
Latest month sales
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