Outlet Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Outlet sales on Amazon US totaled 400,000 units in July 2026 (▲ 7.5% vs. the prior month), generating an estimated $5,741,010 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 27.5% of unit volume and 26.1% of revenue, while a typical listing is priced at $15.02. The keyword itself pulled 40,036 Amazon queries over the same period (▲ 3.1% MoM).
Zooming out to the 12-month window ending July 2026, the outlet Top 50 moved 4,246,150 units and $60,412,170 in cumulative sales — an average of 353,846 units and $5,034,347 per month. Monthly throughput topped out at 400,000 units in July 2026 and dipped to 230,000 in May 2026, leaving the latest reading 1.2% higher than August 2025.
Outlet Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
400K
▲ 7.5% MoM
Monthly Revenue 2026/07
$5.7M
▲ 1.1% MoM
Top 10 Market Share 2026/07
27.5%
Outlet Market Share & Sales Concentration on Amazon US — July 2026
The most-sold outlet listing on Amazon US in July 2026 is ASIN B00JHKTDQG (Brand: Safety 1st), which sold 20,000 units at $4.99 apiece — equal to 5.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 110,000 units and $1,498,900 in July 2026 — 27.5% of unit volume and 26.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Outlet' on Amazon
July 2026
Is 27.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00JHKTDQG
Safety 1st Electrical Outlet Baby Proof Covers, Secure Outlet Plugs, Baby Proofing, 36 Count
20K
▲ 566.7%vs. prior month
$99.8K
latest month
12-month trend
B07S8DZ1T5
Sleek Socket Original & Patented Flat Ultra-Thin Outlet Concealer with Extension Cord Kit, Multi Outlets Power Strip, Ideal for Home Improvement, Hide Bulky and Messy Cords, 3ft
10K
▲ 0.0%vs. prior month
$219.5K
latest month
12-month trend
B08MTBCXWX
Yintar 6Ft Surge Protector Power Strip with 6 Outlets & 3 USB Ports, Black | 6 Feet Flat Plug Extension Cord with Multiple Outlets for Home, Office, Dorm Essentials, 1680 Joules, ETL Listed
10K
▲ 0.0%vs. prior month
$124K
latest month
12-month trend
B08P5LRY37
ALESTOR 6 Ft Surge Protector Power Strip with 12 Outlets and 4 USB Ports | 2700 Joules, 6 Feet Heavy Duty Extension Cord with Multiple Outlets for Home, Office, Dorm Room, ETL Listed, Black
10K
▲ 42.9%vs. prior month
$203.7K
latest month
12-month trend
B08R6S1M1K
Wall Charger, Surge Protector, QINLIANF 5 Outlet Extender with 4 USB Ports | 1680 Joules, 3-Sided Power Strip, Multi Plug Wall Outlet Adapter Spaced for Home Travel Office, White
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B092J8LPWR
HANYCONY Surge Protector Power Strip, 1080J, 5 Ft Braided Extension Cord | 8 Outlets 4 USB Ports(2 USB C), Outlet Extender, Flat Plug, Wall Mount, Desk Charging Station, Home Office, Dorm Room ETL
10K
▲ 0.0%vs. prior month
$119.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Outlet Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Safety 1st is the best-performing outlet brand in July 2026, moving 20,000 units across 1 ASIN for 18.2% of Top 10 volume. sleek socket follows with 10,000 units (9.1%), ahead of Yintar on 10,000 units (9.1%).
Volume is spread across 10 brands, with the top three holding 36.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.99 to $21.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Safety 1st
1 ASIN in Top 10
18.2%
Units
20K
Revenue
$99.8K
Avg. price
$4.99
B00JHKTDQG
$4.99·★4.8·26.6K revsSafety 1st Electrical Outlet Baby Proof Covers, Secure Outlet Plugs, Baby Proofing, 36 Count
Units sold20K
sleek socket
1 ASIN in Top 10
9.1%
Units
10K
Revenue
$219.5K
Avg. price
$21.95
B07S8DZ1T5
$21.95·★4.7·30.3K revsSleek Socket Original & Patented Flat Ultra-Thin Outlet Concealer with Extension Cord Kit, Multi Outlets Power Strip, Ideal for Home Improvement, Hide Bulky and Messy Cords, 3ft
Units sold10K
Yintar
1 ASIN in Top 10
9.1%
Units
10K
Revenue
$124K
Avg. price
$11.69
B08MTBCXWX
$11.69·★4.7·30.4K revsYintar 6Ft Surge Protector Power Strip with 6 Outlets & 3 USB Ports, Black | 6 Feet Flat Plug Extension Cord with Multiple Outlets for Home, Office, Dorm Essentials, 1680 Joules, ETL Listed
Units sold10K
Trending Outlet Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00JHKTDQG booked 20K units at $4.99, with ▲ 566.7% MoM change. On the growth side, B0DC6GXZSV leads positive momentum with ▲ 900.0% MoM growth on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00JHKTDQG
Safety 1st Electrical Outlet Baby Proof Covers, Secure Outlet Plugs, Baby Proofing, 36 Count
Price
$4.99
Rating
4.8
Reviews
26.6K
Latest month sales
B08P5LRY37
ALESTOR 6 Ft Surge Protector Power Strip with 12 Outlets and 4 USB Ports | 2700 Joules, 6 Feet Heavy Duty Extension Cord with Multiple Outlets for Home, Office, Dorm Room, ETL Listed, Black
Price
$21.98
Rating
4.8
Reviews
50.7K
Latest month sales
B0DC6GXZSV
Surge Protector Power Strip - CHCORE 5Ft Braided Extension Cord with 8 Outlets with 4 USB (2 USB C) Charging Ports, Flat Plug Multi Plug Outlet Extender Charging Station for Home Office, ETL, White
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.6
Reviews
8.3K
Latest month sales
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