Jumbo Squishy Cheese Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Jumbo Squishy Cheese sales on Amazon US totaled 119,500 units in July 2026 (▲ 29.4% vs. the prior month), generating an estimated $1,453,697 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.4% of unit volume and 60.1% of revenue, while a typical listing is priced at $12.72. The keyword itself pulled 12,866 Amazon queries over the same period (▼ 48.3% MoM).
Zooming out to the 12-month window ending July 2026, the jumbo squishy cheese Top 50 moved 318,750 units and $3,933,435 in cumulative sales — an average of 26,563 units and $327,786 per month. Monthly throughput topped out at 119,500 units in July 2026 and dipped to 1,600 in September 2025, leaving the latest reading 5095.7% higher than August 2025.
Jumbo Squishy Cheese Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
119.5K
▲ 29.4% MoM
Monthly Revenue 2026/07
$1.5M
▲ 24.2% MoM
Top 10 Market Share 2026/07
64.4%
Jumbo Squishy Cheese Market Share & Sales Concentration on Amazon US — July 2026
The most-sold jumbo squishy cheese listing on Amazon US in July 2026 is ASIN B0GVHJJCQC (Brand: Glyrnur), which sold 10,000 units at $9.99 apiece — equal to 8.4% of every unit tracked in this report.
The Top 10 ASINs account for 77,000 units and $874,350 in July 2026 — 64.4% of unit volume and 60.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Jumbo Squishy Cheese' on Amazon
July 2026
Is 64.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0GVHJJCQC
Strawberry Squishy, Strawberry Squishy Sensory Fidget Giant Jumbo Big Slow Rising Stress Ball Squeeze Toy Fruit Realistic for Relief, Adults Kids Gifts Party Favor (1pcs)
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B0GY7YN8BZ
Cheese Squishy Stress Relief Original Sensory Food Squishy Stress Relief Fidget Toy Stress Balls for Adults (Yellow-1PC)
10K
▲ 0.0%vs. prior month
$95.1K
latest month
12-month trend
B0G22BHS13
Toymendous Squishy Carrot – Jumbo 11.5 Inch Squishy Vegetable | Giant Stress Relief Toy | Fidget Sensory Food Fun for Kids, Teens & Adults | Thermoplastic Rubber TPR, 11.5 in Length, Orange, Food Theme, Squeeze Stretch Twist, Shape Memory, 0.86 lb
10K
▲ 900.0%vs. prior month
$99.9K
latest month
12-month trend
B0DGL6L3R2
ORB Easy Sqweezy Yellow Super Cheesy - Giant Yellow Squishy Cheese Block | Big, Squishy, Slow Rising, and Extra Soft Stress Relief Toy - Fun Novelty Food Fidget Toy and Gift for Kids and Adults
10K
▲ 233.3%vs. prior month
$139.9K
latest month
12-month trend
B0GRLZ7966
Cheese Squishy (6cm),Cheese Block Squeeze Toy,Squishies Stress Relief Fidget Toys,Stocking Stuffer Novelty Birthday Gifts for Kids Teens Boys Girls (2.4 inch)
9K
▲ 12.5%vs. prior month
$71.9K
latest month
12-month trend
B071LHQQLT
Squishy Gold Mango Colossal Slow Rising Scented Fruit Squishies
7K
▲ 75.0%vs. prior month
$90.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Jumbo Squishy Cheese Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Glyrnur is the best-performing jumbo squishy cheese brand in July 2026, moving 10,000 units across 1 ASIN for 13.0% of Top 10 volume. QPNGKT follows with 10,000 units (13.0%), ahead of Sunny Days Entertainment on 10,000 units (13.0%).
Volume is spread across 10 brands, with the top three holding 39.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.99 to $16.89, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Glyrnur
1 ASIN in Top 10
13.0%
Units
10K
Revenue
$99.9K
Avg. price
$9.99
B0GVHJJCQC
$9.99·★3.1·478 revsStrawberry Squishy, Strawberry Squishy Sensory Fidget Giant Jumbo Big Slow Rising Stress Ball Squeeze Toy Fruit Realistic for Relief, Adults Kids Gifts Party Favor (1pcs)
Units sold10K
QPNGKT
1 ASIN in Top 10
13.0%
Units
10K
Revenue
$95.1K
Avg. price
$8.99
B0GY7YN8BZ
$8.99·★2.4·683 revsCheese Squishy Stress Relief Original Sensory Food Squishy Stress Relief Fidget Toy Stress Balls for Adults (Yellow-1PC)
Units sold10K
Sunny Days Entertainment
1 ASIN in Top 10
13.0%
Units
10K
Revenue
$99.9K
Avg. price
$16.89
B0G22BHS13
$16.89·★4.4·415 revsToymendous Squishy Carrot – Jumbo 11.5 Inch Squishy Vegetable | Giant Stress Relief Toy | Fidget Sensory Food Fun for Kids, Teens & Adults | Thermoplastic Rubber TPR, 11.5 in Length, Orange, Food Theme, Squeeze Stretch Twist, Shape Memory, 0.86 lb
Units sold10K
Trending Jumbo Squishy Cheese Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0G22BHS13 booked 10K units at $16.89, with ▲ 900.0% MoM change. On the growth side, B0GTZ43D24 leads positive momentum with ▲ 400.0% MoM growth on 1K units, with B0GY4L838W close behind at ▲ 300.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G22BHS13
Toymendous Squishy Carrot – Jumbo 11.5 Inch Squishy Vegetable | Giant Stress Relief Toy | Fidget Sensory Food Fun for Kids, Teens & Adults | Thermoplastic Rubber TPR, 11.5 in Length, Orange, Food Theme, Squeeze Stretch Twist, Shape Memory, 0.86 lb
Price
$16.89
Rating
4.4
Reviews
415
Latest month sales
B0GTZ43D24
Realistic Swiss Cheese Squishy Toy – Dough Texture Stress Relief Fidget Toy for Adults, Anxiety Relief Sensory Tool, Unique Desk Decor, Not Edible-1PC
Price
$11.99
Rating
3.8
Reviews
73
Latest month sales
B0GY4L838W
Recheel Butter Squishy Toys, 9 Pack Slow Rising Food Squishies Set | Soft Kawaii Food Squishies with Bread, Cake & Fruit Designs, Perfect Fidget Toys for Stress Relief, Relaxation and Play
Unlock to view ASIN details and product titles
Price
$17.98
Rating
4.7
Reviews
120
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this jumbo squishy cheese report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card