Notebook Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Notebook sales on Amazon US totaled 432,000 units in July 2026 (▲ 137.0% vs. the prior month), generating an estimated $3,172,000 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.6% of unit volume and 38.8% of revenue, while a typical listing is priced at $8.15. The keyword itself pulled 1,007,258 Amazon queries over the same period (▲ 80.8% MoM).
Zooming out to the 12-month window ending July 2026, the notebook Top 50 moved 2,896,350 units and $23,902,905 in cumulative sales — an average of 241,363 units and $1,991,909 per month. Monthly throughput topped out at 991,800 units in August 2025 and dipped to 77,550 in May 2026, leaving the latest reading 56.4% lower than August 2025.
Notebook Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
432K
▲ 137.0% MoM
Monthly Revenue 2026/07
$3.2M
▲ 132.6% MoM
Top 10 Market Share 2026/07
48.6%
Notebook Market Share & Sales Concentration on Amazon US — July 2026
The most-sold notebook listing on Amazon US in July 2026 is ASIN B00006IDM7 (Brand: Mead), which sold 50,000 units at $3.39 apiece — equal to 11.6% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 210,000 units and $1,230,500 in July 2026 — 48.6% of unit volume and 38.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Notebook' on Amazon
July 2026
Top 5 Volume Share breakdown
B00006IDM7
Mead Composition Notebook, Wide Ruled Paper, 7.5" x 9.75", 100 Sheets, Black Marble (09910)
50K
▲ 733.3%vs. prior month
$99.5K
latest month
12-month trend
B00D3OR58A
Oxford Spiral Notebook 6 Pack, 1 Subject, College Ruled Paper, 8 x 10-1/2 Inch, Color Assortment Design May Vary (65007)
20K
▲ 0.0%vs. prior month
$177.2K
latest month
12-month trend
B004K6LHF2
Five Star Spiral Notebook + Study App, 1 Subject, College Ruled Paper, 8.5" x 11", 100 Sheets, Blue (Color May Vary) (72565)
20K
▲ 100.0%vs. prior month
$59.4K
latest month
12-month trend
B003O2RXUQ
Five Star Spiral Notebook + Study App, 5 Subject, College Ruled Paper, 8-1/2" x 11", 200 Sheets, Fights Ink Bleed, Water Resistant Cover, Black (72081)
20K
▲ 100.0%vs. prior month
$139.4K
latest month
12-month trend
B00LT54P06
Mead Primary Journal Creative Story Tablet Composition Notebook, 7.5" x 9.75", Grades K-2, 100 Sheets, Blue (09554)
20K
▲ 1900.0%vs. prior month
$85.8K
latest month
12-month trend
B00P9U2EIM
Mead Spiral Notebook, 6 Pack, 1 Subject, Wide Ruled Paper, 7-1/2" x 10-1/2", 70 Sheets per Notebook, Colors Will Vary (930201-ECM25)
20K
▲ 185.7%vs. prior month
$167.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Notebook Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mead is the best-performing notebook brand in July 2026, moving 90,000 units across 3 ASINs for 42.9% of Top 10 volume. Five Star follows with 60,000 units (28.6%), ahead of Oxford on 20,000 units (9.5%).
With 5 brands splitting the Top 10 and 81.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.05 to $8.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mead
3 ASINs in Top 10
42.9%
Units
90K
Revenue
$352.5K
Avg. price
$5.49
B00006IDM7
$3.39·★4.8·15.5K revsMead Composition Notebook, Wide Ruled Paper, 7.5" x 9.75", 100 Sheets, Black Marble (09910)
Units sold50KB00LT54P06
$3.59·★4.8·5.1K revsMead Primary Journal Creative Story Tablet Composition Notebook, 7.5" x 9.75", Grades K-2, 100 Sheets, Blue (09554)
Units sold20KB00P9U2EIM
$9.49·★4.8·9.1K revsMead Spiral Notebook, 6 Pack, 1 Subject, Wide Ruled Paper, 7-1/2" x 10-1/2", 70 Sheets per Notebook, Colors Will Vary (930201-ECM25)
Units sold20K
Five Star
4 ASINs in Top 10
28.6%
Units
60K
Revenue
$300.8K
Avg. price
$4.05
B004K6LHF2
$2.97·★4.8·6.3K revsFive Star Spiral Notebook + Study App, 1 Subject, College Ruled Paper, 8.5" x 11", 100 Sheets, Blue (Color May Vary) (72565)
Units sold20KB003O2RXUQ
$3.28·★4.8·36.1K revsFive Star Spiral Notebook + Study App, 5 Subject, College Ruled Paper, 8-1/2" x 11", 200 Sheets, Fights Ink Bleed, Water Resistant Cover, Black (72081)
Units sold20KB00JKRKBS0
$2.97·★4.8·6.3K revsFive Star Spiral Notebook + Study App, 1 Subject, College Ruled Paper, 8-1/2" x 11", 100 Sheets, Fights Ink Bleed, Water Resistant Cover, White (72456)
Units sold10KB07DPLLXS9
$6.98·★4.8·36.1K revsFive Star Spiral Notebook + Study App, 5 Subject, College Ruled Paper, 8-1/2" x 11", 200 Sheets, Fights Ink Bleed, Water Resistant Cover, Pacific Blue (73635)
Units sold10K
Oxford
1 ASIN in Top 10
9.5%
Units
20K
Revenue
$177.2K
Avg. price
$8.99
B00D3OR58A
$8.99·★4.8·44.5K revsOxford Spiral Notebook 6 Pack, 1 Subject, College Ruled Paper, 8 x 10-1/2 Inch, Color Assortment Design May Vary (65007)
Units sold20K
Trending Notebook Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B00006IDM7 booked 50K units at $3.39, with ▲ 733.3% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00006IDM7
Mead Composition Notebook, Wide Ruled Paper, 7.5" x 9.75", 100 Sheets, Black Marble (09910)
Price
$3.39
Rating
4.8
Reviews
15.5K
Latest month sales
B00LT54P06
Mead Primary Journal Creative Story Tablet Composition Notebook, 7.5" x 9.75", Grades K-2, 100 Sheets, Blue (09554)
Price
$3.59
Rating
4.8
Reviews
5.1K
Latest month sales
B00JKRKBS0
Five Star Spiral Notebook + Study App, 1 Subject, College Ruled Paper, 8-1/2" x 11", 100 Sheets, Fights Ink Bleed, Water Resistant Cover, White (72456)
Unlock to view ASIN details and product titles
Price
$2.97
Rating
4.8
Reviews
6.3K
Latest month sales
Analyze the Notebook market in real time with AsInsight
Go beyond this snapshot — monitor hourly rank movements, estimated sales & revenue, competitor ASINs and search-volume trends for notebook and any other keyword.
- ✓ Live market share insights
- ✓ Hourly rank tracking
- ✓ Competitor & market analysis