Printer Paper Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Printer Paper sales on Amazon US totaled 674,000 units in July 2026 (▲ 3.6% vs. the prior month), generating an estimated $18,365,690 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 75.7% of unit volume and 78.0% of revenue, while a typical listing is priced at $27.61. The keyword itself pulled 614,408 Amazon queries over the same period (▲ 10.2% MoM).
Zooming out to the 12-month window ending July 2026, the printer paper Top 50 moved 7,644,150 units and $191,511,422 in cumulative sales — an average of 637,013 units and $15,959,285 per month. Monthly throughput topped out at 708,100 units in August 2025 and dipped to 415,200 in May 2026, leaving the latest reading 4.8% lower than August 2025.
Printer Paper Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
674K
▲ 3.6% MoM
Monthly Revenue 2026/07
$18.4M
▲ 6.7% MoM
Top 10 Market Share 2026/07
75.7%
Printer Paper Market Share & Sales Concentration on Amazon US — July 2026
The most-sold printer paper listing on Amazon US in July 2026 is ASIN B01FV0F8H8 (Brand: Amazon Basics), which sold 100,000 units at $6.97 apiece — equal to 14.8% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 510,000 units and $14,319,800 in July 2026 — 75.7% of unit volume and 78.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Printer Paper' on Amazon
July 2026
Is 75.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01FV0F8H8
Amazon Basics Multipurpose Copy Printer Paper, 8.5 x 11 Inches, 20 lb, 92 Bright, White, 1 Ream (500 Sheets), Jam-Free
100K
▲ 0.0%vs. prior month
$697K
latest month
12-month trend
B01FV0F75G
Amazon Basics Multipurpose Copy Printer Paper, 20 lb, 8.5 x 11 Inches, 3 Reams (1,500 Sheets), 92 Bright White for Home Use
90K
▲ 12.5%vs. prior month
$1.8M
latest month
12-month trend
B01FV0F13E
Amazon Basics Multipurpose Copy Printer Paper, 20 lb, 8.5 x 11 Inches, 10 Reams (5,000 Sheets), 92 Bright White
80K
▲ 14.3%vs. prior month
$4.4M
latest month
12-month trend
B001AFL8GY
HP Printer Paper | 8.5 x 11 Paper | Copy &Print 20 lb | 1 Ream Case - 500 Sheets| 92 Bright | FSC Certified | 200060
70K
▼ 22.2%vs. prior month
$487.9K
latest month
12-month trend
B01FV0F5HG
Amazon Basics Multipurpose Copy Printer Paper, 20 lb, 8.5 x 11 Inches, 5 Reams (2,500 Sheets), 92 Bright White
60K
▲ 20.0%vs. prior month
$1.7M
latest month
12-month trend
B07K8WHH5J
Amazon Basics Multipurpose Copy Printer Paper, 20 lb, 8.5 x 11 Inches, 8 Reams (4,000 Sheets), 92 Bright White, Great for Crisp Ink Printing
60K
▲ 0.0%vs. prior month
$3.2M
latest month
12-month trend
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Best Printer Paper Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing printer paper brand in July 2026, moving 390,000 units across 5 ASINs for 76.5% of Top 10 volume. HP Papers follows with 90,000 units (17.6%), ahead of Hammermill on 20,000 units (3.9%).
With 4 brands splitting the Top 10 and 98.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.76 to $55.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
5 ASINs in Top 10
76.5%
Units
390K
Revenue
$11.8M
Avg. price
$32.62
B01FV0F8H8
$6.97·★4.8·226.4K revsAmazon Basics Multipurpose Copy Printer Paper, 8.5 x 11 Inches, 20 lb, 92 Bright, White, 1 Ream (500 Sheets), Jam-Free
Units sold100KB01FV0F75G
$19.99·★4.8·226.4K revsAmazon Basics Multipurpose Copy Printer Paper, 20 lb, 8.5 x 11 Inches, 3 Reams (1,500 Sheets), 92 Bright White for Home Use
Units sold90KB01FV0F13E
$56.97·★4.8·226.4K revsAmazon Basics Multipurpose Copy Printer Paper, 20 lb, 8.5 x 11 Inches, 10 Reams (5,000 Sheets), 92 Bright White
Units sold80KB01FV0F5HG
$29.18·★4.8·226.5K revsAmazon Basics Multipurpose Copy Printer Paper, 20 lb, 8.5 x 11 Inches, 5 Reams (2,500 Sheets), 92 Bright White
Units sold60KB07K8WHH5J
$49.99·★4.8·226.4K revsAmazon Basics Multipurpose Copy Printer Paper, 20 lb, 8.5 x 11 Inches, 8 Reams (4,000 Sheets), 92 Bright White, Great for Crisp Ink Printing
Units sold60K
HP Papers
3 ASINs in Top 10
17.6%
Units
90K
Revenue
$779.6K
Avg. price
$11.76
B001AFL8GY
$6.97·★4.8·86.7K revsHP Printer Paper | 8.5 x 11 Paper | Copy &Print 20 lb | 1 Ream Case - 500 Sheets| 92 Bright | FSC Certified | 200060
Units sold70KB01FIK0PXI
$19.99·★4.8·38.5K revsHP Printer Paper | 8.5 x 11 Paper | Office 20 lb | 3 Ream Case - 1500 Sheets | 92 Bright | Made in USA - FSC Certified | 112090C, White
Units sold10KB00HMWB75G
$8.33·★4.8·10.5K revsHP Papers | 8.5 x 11 Paper | All In One 22 lb | 1 Mega Ream - 750 Sheets | 96 Bright | Made in USA - FSC Certified | 207750R
Units sold10K
Hammermill
1 ASIN in Top 10
3.9%
Units
20K
Revenue
$1.1M
Avg. price
$55.95
B072FVQNWM
$55.95·★4.8·65.9K revsHammermill Printer Paper, 20 lb Copy, 8.5 x 11-8 Ream (4,000 Sheets) - 92 Bright, Made in the USA
Units sold20K
Trending Printer Paper Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B004O4LTFI booked 10K units at $58.59, with ▲ 11.1% MoM change. On the growth side, B07GDS6PLC leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0DZB5FGCS close behind at ▲ 150.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B004O4LTFI
Staples TRU RED Copy & Printer Paper, 8.5 x 11, 20 lb, 92 Bright, 5,000 Sheets/Carton, White Letter Size Paper for Office, School & Home
Price
$58.59
Rating
4.7
Reviews
2K
Latest month sales
B07GDS6PLC
HP Papers | 8.5x11 Paper |Office 20 lb | 1 Ream - 500 Sheets | 92 Bright | Made in USA - FSC Certified | 112150R
Price
$8.42
Rating
4.7
Reviews
12K
Latest month sales
B0DZB5FGCS
Amazon Basics 30% Recycled Color Copy Paper, 8.5" x 11", 20lb, Pastel Green, 500 Sheets
Unlock to view ASIN details and product titles
Price
$11.39
Rating
4.7
Reviews
437
Latest month sales
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