Baby Soap Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Baby Soap sales on Amazon US totaled 473,000 units in July 2026 (▼ 10.8% vs. the prior month), generating an estimated $6,590,230 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 33.8% of unit volume and 35.0% of revenue, while a typical listing is priced at $13.55. The keyword itself pulled 67,482 Amazon queries over the same period (▲ 8.8% MoM).
Zooming out to the 12-month window ending July 2026, the baby soap Top 50 moved 5,386,700 units and $73,516,203 in cumulative sales — an average of 448,892 units and $6,126,350 per month. Monthly throughput topped out at 530,000 units in June 2026 and dipped to 291,000 in May 2026, leaving the latest reading 5.6% higher than August 2025.
Baby Soap Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
473K
▼ 10.8% MoM
Monthly Revenue 2026/07
$6.6M
▼ 8.8% MoM
Top 10 Market Share 2026/07
33.8%
Baby Soap Market Share & Sales Concentration on Amazon US — July 2026
The most-sold baby soap listing on Amazon US in July 2026 is ASIN B07D2JMJPS (Brand: Johnson's Baby), which sold 20,000 units at $6.76 apiece — equal to 4.2% of every unit tracked in this report.
The Top 10 ASINs account for 160,000 units and $2,304,100 in July 2026 — 33.8% of unit volume and 35.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Baby Soap' on Amazon
July 2026
Is 33.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B07D2JMJPS
Johnson's Baby Head-to-Toe Wash & Shampoo, Tear Free, 27.1 fl. oz
20K
▼ 33.3%vs. prior month
$153.6K
latest month
12-month trend
B00028EYJ8
Dr. Bronner's Peppermint Pure-Castile Liquid Soap, Hand Soap, 32 oz | 18-in-1 Uses: Body Wash & Hand Soap for Men and Women, Shampoo, Face, Laundry, Floors, Cars, Pets - Fair Trade & Organic Oils
20K
▼ 33.3%vs. prior month
$340K
latest month
12-month trend
B072QXWXS6
The Honest Company Shampoo & Body Wash, Tear-Free, Fragrance-Free, 10 fl oz
20K
▼ 33.3%vs. prior month
$218K
latest month
12-month trend
B07NSBTZ22
Aveeno Baby Daily Moisture Body Wash & Shampoo with Oat Extract, 33 fl. oz | 2-in-1 Gentle Bath Wash & Hair Shampoo with Oat Extract, Tear-Free, Hypoallergenic, No Added Parabens, Lightly Scented
20K
▲ 0.0%vs. prior month
$389.4K
latest month
12-month trend
B0B3FVL358
Aveeno Kids Face & Body Wash, Sensitive Skin, 18 fl. oz | Nourishing Oat Extract Washes Away Dirt and Germs Without Drying, Tear-Free, Hypoallergenic, No Added Dyes & Sulfates
20K
▲ 0.0%vs. prior month
$219.6K
latest month
12-month trend
B0BNWD9XHV
Dreft Baby Liquid Laundry Detergent, Gentle on Sensitive Skin Laundry Soap, 150 fl oz, 114 Loads (Packaging May Vary)
20K
▲ 0.0%vs. prior month
$496.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Baby Soap Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Aveeno Baby is the best-performing baby soap brand in July 2026, moving 50,000 units across 3 ASINs for 31.3% of Top 10 volume. Dr. Bronner's follows with 40,000 units (25.0%), ahead of Johnson's Baby on 20,000 units (12.5%).
With 6 brands splitting the Top 10 and 68.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.76 to $14.78, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Aveeno Baby
3 ASINs in Top 10
31.3%
Units
50K
Revenue
$735.7K
Avg. price
$14.36
B07NSBTZ22
$19.47·★4.8·20.6K revsAveeno Baby Daily Moisture Body Wash & Shampoo with Oat Extract, 33 fl. oz | 2-in-1 Gentle Bath Wash & Hair Shampoo with Oat Extract, Tear-Free, Hypoallergenic, No Added Parabens, Lightly Scented
Units sold20KB0B3FVL358
$10.98·★4.8·5.6K revsAveeno Kids Face & Body Wash, Sensitive Skin, 18 fl. oz | Nourishing Oat Extract Washes Away Dirt and Germs Without Drying, Tear-Free, Hypoallergenic, No Added Dyes & Sulfates
Units sold20KB004L5JCZ4
$12.62·★4.8·23.5K revsAveeno Baby Daily Moisture Wash & Shampoo, Tear-Free, 18 fl. oz
Units sold10K
Dr. Bronner's
3 ASINs in Top 10
25.0%
Units
40K
Revenue
$610.9K
Avg. price
$14.78
B00028EYJ8
$17.17·★4.8·71.2K revsDr. Bronner's Peppermint Pure-Castile Liquid Soap, Hand Soap, 32 oz | 18-in-1 Uses: Body Wash & Hand Soap for Men and Women, Shampoo, Face, Laundry, Floors, Cars, Pets - Fair Trade & Organic Oils
Units sold20KB000HK1OOY
$17.17·★4.7·40.6K revsDr. Bronner's Baby Unscented Pure-Castile Liquid Soap, 32 oz | Baby Wash, Hand Soap Refill, Body Wash for Sensitive Skin, Dish Soap, Fragrance Free, Organic Oils
Units sold10KB00JF2PYVE
$9.99·★4.8·7.1K revsDr. Bronner's - Pure-Castile Bar Soap (Baby Unscented, 5 ounce, 2-pack) - Made with Organic Oils, For Face, Body, Hair, Gentle for Sensitive Skin, Babies, No Added Fragrance, Biodegradable, Vegan
Units sold10K
Johnson's Baby
1 ASIN in Top 10
12.5%
Units
20K
Revenue
$153.6K
Avg. price
$6.76
B07D2JMJPS
$6.76·★4.7·33.9K revsJohnson's Baby Head-to-Toe Wash & Shampoo, Tear Free, 27.1 fl. oz
Units sold20K
Trending Baby Soap Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00JF3S29Y booked 10K units at $8.97, with ▲ 0.0% MoM change. On the growth side, B07JVK3FBY leads positive momentum with ▲ 100.0% MoM growth on 6K units, with B09X63HHPP close behind at ▲ 33.3% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00JF3S29Y
CeraVe Baby 2-in-1 Wash & Shampoo with Vitamin E for Hair & Skin, 8oz | Tear-Free Wash For Baby Hair and Skin with Vitamin E, Fragrance-Free, Paraben-Free, Dye-Free, Phthalates-Free, Sulfate-Free
Price
$8.97
Rating
4.8
Reviews
15.3K
Latest month sales
B07JVK3FBY
ATTITUDE Baby 2-in-1 Shampoo & Body Wash, EWG Verified, Fragrance Free & Dermatologically Tested, Vegan, Unscented, 16 Fl Oz
Price
$10.00
Rating
4.6
Reviews
1.7K
Latest month sales
B09X63HHPP
ATTITUDE Shampoo and Body Wash for Kids, EWG Verified Hair and Body Cleanser, Dermatologically Tested Soap, Plant and Mineral Based Bath Products, Vegan, Vanilla and Pear, 32 Fl Oz
Unlock to view ASIN details and product titles
Price
$16.09
Rating
4.5
Reviews
5.3K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this baby soap report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card