Jerky Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Jerky sales on Amazon US totaled 433,000 units in July 2026 (▼ 10.7% vs. the prior month), generating an estimated $7,087,160 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.9% of unit volume and 39.4% of revenue, while a typical listing is priced at $17.51. The keyword itself pulled 93,880 Amazon queries over the same period (▲ 12.1% MoM).
Zooming out to the 12-month window ending July 2026, the jerky Top 50 moved 5,106,600 units and $84,988,726 in cumulative sales — an average of 425,550 units and $7,082,394 per month. Monthly throughput topped out at 485,000 units in June 2026 and dipped to 263,300 in May 2026, leaving the latest reading 4.7% higher than August 2025.
Jerky Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
433K
▼ 10.7% MoM
Monthly Revenue 2026/07
$7.1M
▼ 11.6% MoM
Top 10 Market Share 2026/07
43.9%
Jerky Market Share & Sales Concentration on Amazon US — July 2026
The most-sold jerky listing on Amazon US in July 2026 is ASIN B08P2D95G8 (Brand: Pur Luv), which sold 60,000 units at $11.98 apiece — equal to 13.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 190,000 units and $2,790,700 in July 2026 — 43.9% of unit volume and 39.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Jerky' on Amazon
July 2026
Is 43.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08P2D95G8
Pur Luv Chicken Jerky Dog Treats, Made with 100% Real Chicken Breast, 16 Ounces, Healthy, Easily Digestible, Long-Lasting, High Protein, Satisfies Dog's Urge to Chew | 3-ingredient jerky: whole-muscle chicken breast, 12g protein/treat; no dyes, fillers or artificial flavors
60K
▲ 20.0%vs. prior month
$718.8K
latest month
12-month trend
B071G6PFDR
Slim Jim Smoked Jerky Snack Sticks, Original Flavor, 0.28 oz., 46-ct
30K
▼ 25.0%vs. prior month
$378.6K
latest month
12-month trend
B00649MYJG
Jack Link's Original Beef Jerky Sticks - Made with 100% Real Beef - Ready to Eat Real Meat Protein Snacks - 6g Protein per Serving - 0.92 oz Meat Stick, 20 Count
20K
▲ 150.0%vs. prior month
$312.8K
latest month
12-month trend
B07G9ZP4HC
Slim Jim Smoked Jerky Snack Sticks, Original Flavor, 0.28 oz., 26-ct
20K
▲ 0.0%vs. prior month
$148.4K
latest month
12-month trend
B07D3NS8NW
Chomps Original Beef, Grass-Fed & Finished, 10ct, Protein Snack Stick | Grass-Fed And Finished Beef Sticks With Zero Sugar, Keto And Paleo Friendly, Whole30, Low-Carb Snack, 10G Protein
10K
▼ 50.0%vs. prior month
$235K
latest month
12-month trend
B00PO9IEEG
Jack Link's Beef Jerky Half Pounder - Original - 8 oz
10K
▲ 0.0%vs. prior month
$119.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Jerky Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pur Luv is the best-performing jerky brand in July 2026, moving 60,000 units across 1 ASIN for 31.6% of Top 10 volume. Slim Jim follows with 50,000 units (26.3%), ahead of Jack Link's on 50,000 units (26.3%).
With 6 brands splitting the Top 10 and 84.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.02 to $15.61, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pur Luv
1 ASIN in Top 10
31.6%
Units
60K
Revenue
$718.8K
Avg. price
$11.98
B08P2D95G8
$11.98·★4.6·13.5K revsPur Luv Chicken Jerky Dog Treats, Made with 100% Real Chicken Breast, 16 Ounces, Healthy, Easily Digestible, Long-Lasting, High Protein, Satisfies Dog's Urge to Chew | 3-ingredient jerky: whole-muscle chicken breast, 12g protein/treat; no dyes, fillers or artificial flavors
Units sold60K
Slim Jim
2 ASINs in Top 10
26.3%
Units
50K
Revenue
$527K
Avg. price
$10.02
B071G6PFDR
$12.62·★4.7·15.3K revsSlim Jim Smoked Jerky Snack Sticks, Original Flavor, 0.28 oz., 46-ct
Units sold30KB07G9ZP4HC
$7.42·★4.8·3.9K revsSlim Jim Smoked Jerky Snack Sticks, Original Flavor, 0.28 oz., 26-ct
Units sold20K
Jack Link's
4 ASINs in Top 10
26.3%
Units
50K
Revenue
$777.5K
Avg. price
$15.61
B00649MYJG
$17.48·★4.6·24.2K revsJack Link's Original Beef Jerky Sticks - Made with 100% Real Beef - Ready to Eat Real Meat Protein Snacks - 6g Protein per Serving - 0.92 oz Meat Stick, 20 Count
Units sold20KB00PO9IEEG
$11.49·★4.6·15.5K revsJack Link's Beef Jerky Half Pounder - Original - 8 oz
Units sold10KB00VB1Y3UA
$11.49·★4.6·21.7K revsJack Link's Teriyaki Beef Jerky Half Pounder - 8 oz
Units sold10KB014ABUQVC
$21.99·★4.7·43.4K revsJack Link's Beef Jerky Variety Pack - Original & Teriyaki - (9 Pack) 1.25oz | Bag - Ready to Eat Protein Snacks - 13g Protein per Serving - Made with 100% Real Beef
Units sold10K
Trending Jerky Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00649MYJG booked 20K units at $17.48, with ▲ 150.0% MoM change. On the growth side, B076PN98S8 leads positive momentum with ▲ 33.3% MoM growth on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00649MYJG
Jack Link's Original Beef Jerky Sticks - Made with 100% Real Beef - Ready to Eat Real Meat Protein Snacks - 6g Protein per Serving - 0.92 oz Meat Stick, 20 Count
Price
$17.48
Rating
4.6
Reviews
24.2K
Latest month sales
B01KTNNJWI
Waggin' Train Chicken Jerky Dog Treats, Made with 100% Real Chicken Breasts, Only Two All-Natural Ingredients, Great High Protein Dog Treat, Easily Digestible for Big or Small Dogs, 30 oz. Pouch
Price
$24.87
Rating
4.6
Reviews
14.3K
Latest month sales
B076PN98S8
Old Wisconsin Turkey Sausage Snack Sticks, 16 OZ Resealable Pack | Handcrafted Turkey Sausage Sticks, Naturally Smoked Meat Snacks, High Protein, Low Carb, Keto and Gluten Free, No MSG Added
Unlock to view ASIN details and product titles
Price
$11.48
Rating
4.4
Reviews
13.7K
Latest month sales
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