Jellycat Bunny Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Jellycat Bunny sales on Amazon US totaled 41,250 units in July 2026 (▲ 32.0% vs. the prior month), generating an estimated $1,196,325 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.6% of unit volume and 47.4% of revenue, while a typical listing is priced at $36.90. The keyword itself pulled 23,303 Amazon queries over the same period (▼ 0.2% MoM).
Zooming out to the 12-month window ending July 2026, the jellycat bunny Top 50 moved 541,750 units and $13,729,912 in cumulative sales — an average of 45,146 units and $1,144,159 per month. Monthly throughput topped out at 86,950 units in December 2025 and dipped to 15,350 in May 2026, leaving the latest reading 20.1% higher than August 2025.
Jellycat Bunny Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
41.3K
▲ 32.0% MoM
Monthly Revenue 2026/07
$1.2M
▲ 42.2% MoM
Top 10 Market Share 2026/07
60.6%
Jellycat Bunny Market Share & Sales Concentration on Amazon US — July 2026
The most-sold jellycat bunny listing on Amazon US in July 2026 is ASIN B00B5FEBEA (Brand: Jellycat), which sold 5,000 units at $33.00 apiece — equal to 12.1% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 25,000 units and $566,690 in July 2026 — 60.6% of unit volume and 47.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Jellycat Bunny' on Amazon
July 2026
Is 60.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00B5FEBEA
Jellycat Bartholomew Bear - Medium
5K
▲ 400.0%vs. prior month
$164.7K
latest month
12-month trend
B07JHNJLYH
Pro Goleem Loveys for Babies Bunny Security Blanket Baby Girl Gifts Newborn Soft Pink Lovie for Infant and Toddler Snuggle Toy Stuffed Animal, Pink 16 Inch
4K
▲ 33.3%vs. prior month
$61K
latest month
12-month trend
B0DFWNWCQ6
Miokkley Cute Bunny Plush Keychain for Backpack, 3.5" Inch Mini Rabbit Keychain Purse Charm Pendant Gift for Women
3K
▲ 50.0%vs. prior month
$21.2K
latest month
12-month trend
B0CKY41931
Best Pet Supplies Bunny Buddy Squeaky Plush Dog Toy - Beige, Medium | Soft Plush, Squeaks & Crinkles, Perfect for Moderate Chewers, Toss & Fetch Play, Stress & Anxiety Reliever, Ideal Gift Toy
3K
▲ 0.0%vs. prior month
$26.4K
latest month
12-month trend
B0BQFMF44S
Jellycat Amuseables Birthday Cake Stuffed Toy, 6 inches | Dessert Plush | Birthday Gift
3K
▲ 275.0%vs. prior month
$127.9K
latest month
12-month trend
B0F5WNKNB9
Bunny Microwavable & Weighted Stuffed Animals - 1.5 Lbs Unscented Heating Pad for Period Cramps Pain Relief and Anxiety, Cute Bunny Plush Toys Gifts for Women Girls Adults and Kids by Happy Fuel
2K
▲ 100.0%vs. prior month
$41K
latest month
12-month trend
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Best Jellycat Bunny Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Jellycat is the best-performing jellycat bunny brand in July 2026, moving 10,000 units across 4 ASINs for 40.0% of Top 10 volume. Pro Goleem follows with 4,000 units (16.0%), ahead of Miokkley on 3,000 units (12.0%).
With 7 brands splitting the Top 10 and 68.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.99 to $37.11, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Jellycat
4 ASINs in Top 10
40.0%
Units
10K
Revenue
$365K
Avg. price
$37.11
B00B5FEBEA
$33.00·★4.7·579 revsJellycat Bartholomew Bear - Medium
Units sold5KB0BQFMF44S
$42.95·★4.9·501 revsJellycat Amuseables Birthday Cake Stuffed Toy, 6 inches | Dessert Plush | Birthday Gift
Units sold3KB0CBCMRHF8
$37.54·★4.5·497 revsJellycat Amuseables Pink and White Marshmallows Stuffed Toy, 3.5 inches | Food Plush | Fun Gift Idea
Units sold1KB0866XSSM9
$34.93·★4.7·497 revsJellycat Amuseables Croissant Stuffed Toy, Small 8.5 inches - Pastry Plush - Fun Gift Idea
Units sold1K
Pro Goleem
1 ASIN in Top 10
16.0%
Units
4K
Revenue
$61K
Avg. price
$15.99
B07JHNJLYH
$15.99·★4.8·23.3K revsPro Goleem Loveys for Babies Bunny Security Blanket Baby Girl Gifts Newborn Soft Pink Lovie for Infant and Toddler Snuggle Toy Stuffed Animal, Pink 16 Inch
Units sold4K
Miokkley
1 ASIN in Top 10
12.0%
Units
3K
Revenue
$21.2K
Avg. price
$7.99
B0DFWNWCQ6
$7.99·★4.7·1.3K revsMiokkley Cute Bunny Plush Keychain for Backpack, 3.5" Inch Mini Rabbit Keychain Purse Charm Pendant Gift for Women
Units sold3K
Trending Jellycat Bunny Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0BQFMF44S booked 3K units at $42.95, with ▲ 275.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BQFMF44S
Jellycat Amuseables Birthday Cake Stuffed Toy, 6 inches | Dessert Plush | Birthday Gift
Price
$42.95
Rating
4.9
Reviews
501
Latest month sales
B0CBCMRHF8
Jellycat Amuseables Pink and White Marshmallows Stuffed Toy, 3.5 inches | Food Plush | Fun Gift Idea
Price
$37.54
Rating
4.5
Reviews
497
Latest month sales
B0866XSSM9
Jellycat Amuseables Croissant Stuffed Toy, Small 8.5 inches - Pastry Plush - Fun Gift Idea
Unlock to view ASIN details and product titles
Price
$34.93
Rating
4.7
Reviews
497
Latest month sales
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