Jax Plush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Jax Plush sales on Amazon US totaled 31,200 units in July 2026 (▲ 1.1% vs. the prior month), generating an estimated $568,692 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.5% of unit volume and 52.9% of revenue, while a typical listing is priced at $18.03. The keyword itself pulled 13,720 Amazon queries over the same period (▼ 46.1% MoM).
Zooming out to the 12-month window ending July 2026, the jax plush Top 50 moved 351,050 units and $6,577,652 in cumulative sales — an average of 29,254 units and $548,138 per month. Monthly throughput topped out at 71,800 units in December 2025 and dipped to 15,650 in May 2026, leaving the latest reading 87.4% higher than August 2025.
Jax Plush Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
31.2K
▲ 1.1% MoM
Monthly Revenue 2026/07
$568.7K
▲ 0.2% MoM
Top 10 Market Share 2026/07
54.5%
Jax Plush Market Share & Sales Concentration on Amazon US — July 2026
The most-sold jax plush listing on Amazon US in July 2026 is ASIN B082413MWQ (Brand: MerryXD), which sold 4,000 units at $11.99 apiece — equal to 12.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 17,000 units and $300,700 in July 2026 — 54.5% of unit volume and 52.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Jax Plush' on Amazon
July 2026
Is 54.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B082413MWQ
MerryXD Chubby Blob Seal Pillow,Stuffed Cotton Plush Animal Toy Cute Ocean Small(13 in)
4K
▲ 0.0%vs. prior month
$40K
latest month
12-month trend
B08241CJN9
MerryXD Chubby Blob Seal Pillow,Stuffed Cotton Plush Animal Toy Cute Ocean Large(23.6 in)
2K
▲ 0.0%vs. prior month
$53.1K
latest month
12-month trend
B0D8KB7B85
Mewaii Black Cat Plush Pillow Cute Plushies, Squishy & Huggable, 13 in | Cuddly Cat Stuffed Animal Pillow, Low-Shedding, PP Cotton Fill, Machine Washable, Desk Decor, Gift For Kids & Cat Lovers
2K
▲ 0.0%vs. prior month
$38K
latest month
12-month trend
B0D2WXN3WT
FoxVilla Titan 13 3D Printed Action Figure, Assembled Dummy 13 (Golden)
2K
▲ 100.0%vs. prior month
$20K
latest month
12-month trend
B0DLKTLYZR
The Amazing Digital Circus Plush,10" Jax Plushies Toy Gift, Cute Stuffed Figure Doll for Kids and Adults, Birthday Halloween Christmas Choice for Boys Girls
2K
▲ 0.0%vs. prior month
$49.6K
latest month
12-month trend
B086H3SMLL
Douglas Harko Black German Shepherd Dog Plush Stuffed Animal
1K
▲ 0.0%vs. prior month
$13.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Jax Plush Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MerryXD is the best-performing jax plush brand in July 2026, moving 6,000 units across 2 ASINs for 35.3% of Top 10 volume. Mewaii follows with 2,000 units (11.8%), ahead of FoxVilla on 2,000 units (11.8%).
Volume is spread across 9 brands, with the top three holding 58.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $19.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MerryXD
2 ASINs in Top 10
35.3%
Units
6K
Revenue
$93.1K
Avg. price
$19.49
B082413MWQ
$11.99·★4.5·15.3K revsMerryXD Chubby Blob Seal Pillow,Stuffed Cotton Plush Animal Toy Cute Ocean Small(13 in)
Units sold4KB08241CJN9
$26.99·★4.5·15.3K revsMerryXD Chubby Blob Seal Pillow,Stuffed Cotton Plush Animal Toy Cute Ocean Large(23.6 in)
Units sold2K
Mewaii
1 ASIN in Top 10
11.8%
Units
2K
Revenue
$38K
Avg. price
$18.99
B0D8KB7B85
$18.99·★4.4·2.2K revsMewaii Black Cat Plush Pillow Cute Plushies, Squishy & Huggable, 13 in | Cuddly Cat Stuffed Animal Pillow, Low-Shedding, PP Cotton Fill, Machine Washable, Desk Decor, Gift For Kids & Cat Lovers
Units sold2K
FoxVilla
1 ASIN in Top 10
11.8%
Units
2K
Revenue
$20K
Avg. price
$9.99
B0D2WXN3WT
$9.99·★4.0·851 revsFoxVilla Titan 13 3D Printed Action Figure, Assembled Dummy 13 (Golden)
Units sold2K
Trending Jax Plush Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FZJF4CK8 booked 1K units at $13.99, with ▲ 11.1% MoM change. On the growth side, B0G1LBJW4D leads positive momentum with ▲ 300.0% MoM growth on 800 units, with B0D2WXN3WT close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FZJF4CK8
Adorable Raccoon Stuffed Animal Soft Birthday Gifts for Kids | Cute Plush Toy Pocket-Sized Stuffed Raccoon for Boys Girls Adults Christmas Birthday Gifts Desk Decor
Price
$13.99
Rating
4.4
Reviews
222
Latest month sales
B0G1LBJW4D
Culture Fly Dandy's World 12" Plush Toys I Officially Licensed Collectable Plush Dolls (Pebble)
Price
$19.99
Rating
4.8
Reviews
644
Latest month sales
B0D2WXN3WT
FoxVilla Titan 13 3D Printed Action Figure, Assembled Dummy 13 (Golden)
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.0
Reviews
851
Latest month sales
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