Janome Sewing Machine Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Janome Sewing Machine sales on Amazon US totaled 26,100 units in July 2026 (▼ 16.9% vs. the prior month), generating an estimated $4,069,437 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.0% of unit volume and 51.3% of revenue, while a typical listing is priced at $279.87. The keyword itself pulled 20,132 Amazon queries over the same period (▲ 1.2% MoM).

Zooming out to the 12-month window ending July 2026, the janome sewing machine Top 50 moved 340,100 units and $57,689,542 in cumulative sales — an average of 28,342 units and $4,807,462 per month. Monthly throughput topped out at 50,500 units in December 2025 and dipped to 14,850 in May 2026, leaving the latest reading 2.8% higher than August 2025.

340.1KTotal units sold · Last 12 months
$57.7MTotal revenue · Last 12 months
20.1K▲ 1.2% MoM
Monthly search volume
$279.87Avg. price · July 2026

Janome Sewing Machine Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales25.4K
Revenue$4.1M

2025/09

Sales26.1K
Revenue$3.9M

2025/10

Sales28.9K
Revenue$4.6M

2025/11

Sales45.1K
Revenue$7.6M

2025/12

Sales50.5K
Revenue$9.9M

2026/01

Sales24.6K
Revenue$4.4M

2026/02

Sales22.9K
Revenue$4M

2026/03

Sales21.9K
Revenue$3.8M

2026/04

Sales22.5K
Revenue$3.7M

2026/05

Sales14.8K
Revenue$2.5M

2026/06

Sales31.4K
Revenue$5M
26.1K

2026/07

Sales26.1K
Revenue$4.1M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

26.1K

▼ 16.9% MoM

Monthly Revenue 2026/07

$4.1M

▼ 19.4% MoM

Top 10 Market Share 2026/07

69.0%

See the Top 10 ASINs driving 69.0% of sales

Janome Sewing Machine Market Share & Sales Concentration on Amazon US — July 2026

The most-sold janome sewing machine listing on Amazon US in July 2026 is ASIN B0DR8DC3J9 (Brand: BREXFIRE), which sold 6,000 units at $9.99 apiece — equal to 23.0% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.

The Top 10 ASINs account for 18,000 units and $2,089,190 in July 2026 — 69.0% of unit volume and 51.3% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Janome Sewing Machine' on Amazon

July 2026
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69.0% Volume Share 18K units sold
51.3% Revenue Share $2.1M estimated
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Top 5 Volume Share breakdown

B0DR8DC3J9 23.0%
B00JBKVN8S 15.3%
B002YZ90HS 3.8%
B003VWXZQ0 3.8%
B00V5AAV4O 3.8%
Others 50.2%
#1
3PCS Magnetic Seam Guide for Sewing Machine, Multifunctional Polygonal Hemmer Guide with Scale, Universal Sewing Quilting Supplies Accessories Tools

B0DR8DC3J9

3PCS Magnetic Seam Guide for Sewing Machine, Multifunctional Polygonal Hemmer Guide with Scale, Universal Sewing Quilting Supplies Accessories Tools

$9.99· 4.5·1.7K reviews
Monthly Sales

6K

▲ 0.0%

vs. prior month

Revenue

$59.9K

latest month

Monthly Trend

12-month trend

#2
Brother Sewing Machine, XM2701, Portable Sewing Machine, 27 Stitches | Easy sewing machine with 6 sewing feet, auto needle threader, and free arm for cuffs, sleeves, and pant legs

B00JBKVN8S

Brother Sewing Machine, XM2701, Portable Sewing Machine, 27 Stitches | Easy sewing machine with 6 sewing feet, auto needle threader, and free arm for cuffs, sleeves, and pant legs

$141.13· 4.6·19.2K reviews
Monthly Sales

4K

▲ 33.3%

vs. prior month

Revenue

$579.1K

latest month

Monthly Trend

12-month trend

#3
Janome 10-Pack Plastic Bobbins for All Janome Models | Top, Front Load

B002YZ90HS

Janome 10-Pack Plastic Bobbins for All Janome Models | Top, Front Load

$7.89· 4.9·2.7K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$8K

latest month

Monthly Trend

12-month trend

#4
SINGER® 4423 (Grey) High Speed Heavy Duty Sewing Machine with Accessory Kit | 23 stitches deliver 97 applications, 50% more power for denim and canvas, 1100 stitches/min, metal frame, 1-step buttonhole

B003VWXZQ0

SINGER® 4423 (Grey) High Speed Heavy Duty Sewing Machine with Accessory Kit | 23 stitches deliver 97 applications, 50% more power for denim and canvas, 1100 stitches/min, metal frame, 1-step buttonhole

$209.99· 4.5·21.2K reviews
Monthly Sales

1K

▲ 100.0%

vs. prior month

Revenue

$210.6K

latest month

Monthly Trend

12-month trend

#5
Janome Purple Tip Sewing Machine Needles, Size 90/14, Great for Heavy Fabrics and Sewing Across the Hem - 5 Needles per Pack

B00V5AAV4O

Janome Purple Tip Sewing Machine Needles, Size 90/14, Great for Heavy Fabrics and Sewing Across the Hem - 5 Needles per Pack

$13.94· 4.8·1.9K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$13.9K

latest month

Monthly Trend

12-month trend

#6
Brother CS5055 Computerized Sewing Machine with LCD Display

B08BGB5GPZ

Brother CS5055 Computerized Sewing Machine with LCD Display

$134.00· 4.6·3.6K reviews
Monthly Sales

1K

▼ 66.7%

vs. prior month

Revenue

$136.2K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Janome Sewing Machine Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Brother is the best-performing janome sewing machine brand in July 2026, moving 8,000 units across 5 ASINs for 44.4% of Top 10 volume. BREXFIRE follows with 6,000 units (33.3%), ahead of Janome on 2,000 units (11.1%).

With 4 brands splitting the Top 10 and 88.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $245.67, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

44.4%
33.3%
11.1%
11.1%
Brother
BREXFIRE
Janome
Other brands
1

Brother

5 ASINs in Top 10

44.4%

Units

8K

Revenue

$1.6M

Avg. price

$245.67

  • Brother Sewing Machine, XM2701, Portable Sewing Machine, 27 Stitches | Easy sewing machine with 6 sewing feet, auto needle threader, and free arm for cuffs, sleeves, and pant legs

    B00JBKVN8S

    $141.13·4.6·19.2K revs

    Brother Sewing Machine, XM2701, Portable Sewing Machine, 27 Stitches | Easy sewing machine with 6 sewing feet, auto needle threader, and free arm for cuffs, sleeves, and pant legs

    Units sold4K
  • Brother CS5055 Computerized Sewing Machine with LCD Display

    B08BGB5GPZ

    $134.00·4.6·3.6K revs

    Brother CS5055 Computerized Sewing Machine with LCD Display

    Units sold1K
  • Brother CS7000X Sewing and Quilting Machine LCD Display | 70 Built-in Stitches, LCD Display, Wide Table, 10 Included Feet

    B08BH5GTNC

    $273.26·4.6·3.6K revs

    Brother CS7000X Sewing and Quilting Machine LCD Display | 70 Built-in Stitches, LCD Display, Wide Table, 10 Included Feet

    Units sold1K
  • Brother SE700 Sewing and Embroidery Machine, Wireless LAN, 8 included Ft | Advanced & beginner sewing machine, 135 built-in embroidery designs, 103 stitches, 4" x 4" hoop, 3.7" touchscreen display

    B0B8DYP1RN

    $579.99·4.4·1K revs

    Brother SE700 Sewing and Embroidery Machine, Wireless LAN, 8 included Ft | Advanced & beginner sewing machine, 135 built-in embroidery designs, 103 stitches, 4" x 4" hoop, 3.7" touchscreen display

    Units sold1K
  • Brother FB1757X Mechanical Sewing Machine

    B0DKY6C612

    $99.99·4.5·498 revs

    Brother FB1757X Mechanical Sewing Machine

    Units sold1K
2

BREXFIRE

1 ASIN in Top 10

33.3%

Units

6K

Revenue

$59.9K

Avg. price

$9.99

  • 3PCS Magnetic Seam Guide for Sewing Machine, Multifunctional Polygonal Hemmer Guide with Scale, Universal Sewing Quilting Supplies Accessories Tools

    B0DR8DC3J9

    $9.99·4.5·1.7K revs

    3PCS Magnetic Seam Guide for Sewing Machine, Multifunctional Polygonal Hemmer Guide with Scale, Universal Sewing Quilting Supplies Accessories Tools

    Units sold6K
3

Janome

2 ASINs in Top 10

11.1%

Units

2K

Revenue

$21.9K

Avg. price

$10.91

  • Janome 10-Pack Plastic Bobbins for All Janome Models | Top, Front Load

    B002YZ90HS

    $7.89·4.9·2.7K revs

    Janome 10-Pack Plastic Bobbins for All Janome Models | Top, Front Load

    Units sold1K
  • Janome Purple Tip Sewing Machine Needles, Size 90/14, Great for Heavy Fabrics and Sewing Across the Hem - 5 Needles per Pack

    B00V5AAV4O

    $13.94·4.8·1.9K revs

    Janome Purple Tip Sewing Machine Needles, Size 90/14, Great for Heavy Fabrics and Sewing Across the Hem - 5 Needles per Pack

    Units sold1K

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