Sewing Machine Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sewing Machine sales on Amazon US totaled 25,400 units in July 2026 (▼ 19.1% vs. the prior month), generating an estimated $5,046,819 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.1% of unit volume and 41.7% of revenue, while a typical listing is priced at $249.78. The keyword itself pulled 456,287 Amazon queries over the same period (▲ 5.5% MoM).
Zooming out to the 12-month window ending July 2026, the sewing machine Top 50 moved 346,250 units and $69,134,596 in cumulative sales — an average of 28,854 units and $5,761,216 per month. Monthly throughput topped out at 58,400 units in December 2025 and dipped to 15,400 in May 2026, leaving the latest reading 4.7% higher than August 2025.
Sewing Machine Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
25.4K
▼ 19.1% MoM
Monthly Revenue 2026/07
$5M
▼ 18.6% MoM
Top 10 Market Share 2026/07
55.1%
Sewing Machine Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sewing machine listing on Amazon US in July 2026 is ASIN B00JBKVN8S (Brand: Brother), which sold 4,000 units at $144.78 apiece — equal to 15.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 14,000 units and $2,103,660 in July 2026 — 55.1% of unit volume and 41.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sewing Machine' on Amazon
July 2026
Is 55.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00JBKVN8S
Brother Sewing Machine, XM2701, Portable Sewing Machine, 27 Stitches | Easy sewing machine with 6 sewing feet, auto needle threader, and free arm for cuffs, sleeves, and pant legs
4K
▲ 33.3%vs. prior month
$579.1K
latest month
12-month trend
B003BS34FG
SINGER Stitch Sew Quick™ Portable Handheld Cordless Mending Machine | Cordless handheld mending machine for fast repairs on curtains, bedding and clothes; single-thread, includes bobbins/needles
2K
▲ 0.0%vs. prior month
$33.9K
latest month
12-month trend
B003VWXZQ0
SINGER® 4423 (Grey) High Speed Heavy Duty Sewing Machine with Accessory Kit | 23 stitches deliver 97 applications, 50% more power for denim and canvas, 1100 stitches/min, metal frame, 1-step buttonhole
1K
▲ 100.0%vs. prior month
$210.6K
latest month
12-month trend
B00MNS60AQ
Brother XR3774 Sewing and Quilting Machine 37 Stitches | 37 Built-in Stitches, Wide Table, 8 Included Sewing Feet
1K
▲ 233.3%vs. prior month
$162.4K
latest month
12-month trend
B07GX87P1K
Sewing Machine for Beginners with Fabrics&Finger Guard, Mini Size | Beginner Sewing Machines, Fabric Bundles & 42PCS Kits, Small & Portable, Dual Speed, Foot Pedal, US Adapter & Extension Table
1K
▲ 0.0%vs. prior month
$40K
latest month
12-month trend
B08BGB5GPZ
Brother CS5055 Computerized Sewing Machine with LCD Display
1K
▼ 66.7%vs. prior month
$136.2K
latest month
12-month trend
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Best Sewing Machine Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Brother is the best-performing sewing machine brand in July 2026, moving 9,000 units across 6 ASINs for 64.3% of Top 10 volume. SINGER follows with 3,000 units (21.4%), ahead of KPCB Tech on 1,000 units (7.1%).
With 4 brands splitting the Top 10 and 92.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $39.99 to $236.54, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Brother
6 ASINs in Top 10
64.3%
Units
9K
Revenue
$1.8M
Avg. price
$236.54
B00JBKVN8S
$144.78·★4.6·19.1K revsBrother Sewing Machine, XM2701, Portable Sewing Machine, 27 Stitches | Easy sewing machine with 6 sewing feet, auto needle threader, and free arm for cuffs, sleeves, and pant legs
Units sold4KB00MNS60AQ
$184.99·★4.6·5.5K revsBrother XR3774 Sewing and Quilting Machine 37 Stitches | 37 Built-in Stitches, Wide Table, 8 Included Sewing Feet
Units sold1KB08BGB5GPZ
$134.00·★4.6·3.6K revsBrother CS5055 Computerized Sewing Machine with LCD Display
Units sold1KB08BH5GTNC
$275.51·★4.6·3.6K revsBrother CS7000X Sewing and Quilting Machine LCD Display | 70 Built-in Stitches, LCD Display, Wide Table, 10 Included Feet
Units sold1KB0B8DYP1RN
$579.99·★4.4·1K revsBrother SE700 Sewing and Embroidery Machine, Wireless LAN, 8 included Ft | Advanced & beginner sewing machine, 135 built-in embroidery designs, 103 stitches, 4" x 4" hoop, 3.7" touchscreen display
Units sold1KB0DKY6C612
$99.99·★4.5·476 revsBrother FB1757X Mechanical Sewing Machine
Units sold1K
SINGER
2 ASINs in Top 10
21.4%
Units
3K
Revenue
$244.5K
Avg. price
$113.99
B003BS34FG
$17.99·★3.3·11.5K revsSINGER Stitch Sew Quick™ Portable Handheld Cordless Mending Machine | Cordless handheld mending machine for fast repairs on curtains, bedding and clothes; single-thread, includes bobbins/needles
Units sold2KB003VWXZQ0
$209.99·★4.5·21.2K revsSINGER® 4423 (Grey) High Speed Heavy Duty Sewing Machine with Accessory Kit | 23 stitches deliver 97 applications, 50% more power for denim and canvas, 1100 stitches/min, metal frame, 1-step buttonhole
Units sold1K
KPCB Tech
1 ASIN in Top 10
7.1%
Units
1K
Revenue
$40K
Avg. price
$39.99
B07GX87P1K
$39.99·★3.9·6.9K revsSewing Machine for Beginners with Fabrics&Finger Guard, Mini Size | Beginner Sewing Machines, Fabric Bundles & 42PCS Kits, Small & Portable, Dual Speed, Foot Pedal, US Adapter & Extension Table
Units sold1K
Trending Sewing Machine Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B003VWXZQ0 booked 1K units at $209.99, with ▲ 100.0% MoM change. On the growth side, B0GS8M18CQ leads positive momentum with ▲ 500.0% MoM growth on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B003VWXZQ0
SINGER® 4423 (Grey) High Speed Heavy Duty Sewing Machine with Accessory Kit | 23 stitches deliver 97 applications, 50% more power for denim and canvas, 1100 stitches/min, metal frame, 1-step buttonhole
Price
$209.99
Rating
4.5
Reviews
21.2K
Latest month sales
B00MNS60AQ
Brother XR3774 Sewing and Quilting Machine 37 Stitches | 37 Built-in Stitches, Wide Table, 8 Included Sewing Feet
Price
$184.99
Rating
4.6
Reviews
5.5K
Latest month sales
B0GS8M18CQ
Rxmeili 12-Stitch Portable Sewing Machine for Beginners with 42-Piece Kit | Green Plug-In Mini Sewing Machine for Beginners, Reverse Sewing, 2-Speed, Foot Pedal, Light, Drawer for DIY Clothes & Crafts
Unlock to view ASIN details and product titles
Price
$61.92
Rating
4.1
Reviews
86
Latest month sales
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