Brother Sewing Machine Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Brother Sewing Machine sales on Amazon US totaled 21,500 units in July 2026 (▼ 20.5% vs. the prior month), generating an estimated $4,882,340 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.1% of unit volume and 50.7% of revenue, while a typical listing is priced at $273.08. The keyword itself pulled 44,142 Amazon queries over the same period (▲ 3.2% MoM).
Zooming out to the 12-month window ending July 2026, the brother sewing machine Top 50 moved 295,950 units and $64,457,994 in cumulative sales — an average of 24,663 units and $5,371,499 per month. Monthly throughput topped out at 47,950 units in December 2025 and dipped to 13,150 in May 2026, leaving the latest reading 5.1% higher than August 2025.
Brother Sewing Machine Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
21.5K
▼ 20.5% MoM
Monthly Revenue 2026/07
$4.9M
▼ 18.4% MoM
Top 10 Market Share 2026/07
59.1%
Brother Sewing Machine Market Share & Sales Concentration on Amazon US — July 2026
The most-sold brother sewing machine listing on Amazon US in July 2026 is ASIN B00JBKVN8S (Brand: Brother), which sold 4,000 units at $141.13 apiece — equal to 18.6% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 12,700 units and $2,475,957 in July 2026 — 59.1% of unit volume and 50.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Brother Sewing Machine' on Amazon
July 2026
Is 59.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00JBKVN8S
Brother Sewing Machine, XM2701, Portable Sewing Machine, 27 Stitches | Easy sewing machine with 6 sewing feet, auto needle threader, and free arm for cuffs, sleeves, and pant legs
4K
▲ 33.3%vs. prior month
$579.1K
latest month
12-month trend
B07GX87P1K
Sewing Machine for Beginners with Fabrics&Finger Guard, Mini Size | Beginner Sewing Machines, Fabric Bundles & 42PCS Kits, Small & Portable, Dual Speed, Foot Pedal, US Adapter & Extension Table
1K
▲ 0.0%vs. prior month
$40K
latest month
12-month trend
B08BGB5GPZ
Brother CS5055 Computerized Sewing Machine with LCD Display
1K
▼ 66.7%vs. prior month
$136.2K
latest month
12-month trend
B08BH5GTNC
Brother CS7000X Sewing and Quilting Machine LCD Display | 70 Built-in Stitches, LCD Display, Wide Table, 10 Included Feet
1K
▲ 0.0%vs. prior month
$260.1K
latest month
12-month trend
B0B8DYP1RN
Brother SE700 Sewing and Embroidery Machine, Wireless LAN, 8 included Ft | Advanced & beginner sewing machine, 135 built-in embroidery designs, 103 stitches, 4" x 4" hoop, 3.7" touchscreen display
1K
▲ 0.0%vs. prior month
$539.7K
latest month
12-month trend
B0DKY6C612
Brother FB1757X Mechanical Sewing Machine
1K
▼ 50.0%vs. prior month
$91.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Brother Sewing Machine Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Brother is the best-performing brother sewing machine brand in July 2026, moving 10,700 units across 8 ASINs for 84.3% of Top 10 volume. KPCB Tech follows with 1,000 units (7.9%), ahead of SINGER on 1,000 units (7.9%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $39.99 to $251.01, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Brother
8 ASINs in Top 10
84.3%
Units
10.7K
Revenue
$2.2M
Avg. price
$251.01
B00JBKVN8S
$141.13·★4.6·19.1K revsBrother Sewing Machine, XM2701, Portable Sewing Machine, 27 Stitches | Easy sewing machine with 6 sewing feet, auto needle threader, and free arm for cuffs, sleeves, and pant legs
Units sold4KB08BGB5GPZ
$134.00·★4.6·3.6K revsBrother CS5055 Computerized Sewing Machine with LCD Display
Units sold1KB08BH5GTNC
$278.23·★4.6·3.6K revsBrother CS7000X Sewing and Quilting Machine LCD Display | 70 Built-in Stitches, LCD Display, Wide Table, 10 Included Feet
Units sold1KB0B8DYP1RN
$579.99·★4.4·1K revsBrother SE700 Sewing and Embroidery Machine, Wireless LAN, 8 included Ft | Advanced & beginner sewing machine, 135 built-in embroidery designs, 103 stitches, 4" x 4" hoop, 3.7" touchscreen display
Units sold1KB0DKY6C612
$99.99·★4.5·485 revsBrother FB1757X Mechanical Sewing Machine
Units sold1KB0000CBK1L
$319.99·★4.6·12.2K revsBrother 1034D Serger Overlock Sewing Machine | 300 Stitches Per Minute, Removeable Trim Trap, 3 Included Accessory Feet
Units sold1KB00MNS60AQ
$184.99·★4.6·5.5K revsBrother XR3774 Sewing and Quilting Machine 37 Stitches | 37 Built-in Stitches, Wide Table, 8 Included Sewing Feet
Units sold1KB088JDJ6MS
$269.75·★4.6·4.7K revsBrother XR9550 Computerized Sewing and Quilting Machine 165 Stitches | 165 Built-in Stitches, LCD Display, Wide Table, 8 Included Presser Feet
Units sold700
KPCB Tech
1 ASIN in Top 10
7.9%
Units
1K
Revenue
$40K
Avg. price
$39.99
B07GX87P1K
$39.99·★3.9·7K revsSewing Machine for Beginners with Fabrics&Finger Guard, Mini Size | Beginner Sewing Machines, Fabric Bundles & 42PCS Kits, Small & Portable, Dual Speed, Foot Pedal, US Adapter & Extension Table
Units sold1K
SINGER
1 ASIN in Top 10
7.9%
Units
1K
Revenue
$190K
Avg. price
$189.99
B003VWXZKG
$189.99·★4.4·9.2K revsSINGER 4411 (Grey) High Speed Heavy Duty Sewing Machine with Accessories | 11 stitches deliver 69 applications, 50% more power for denim and canvas, metal frame, 4-step buttonhole, 1100 stitches/min
Units sold1K
Trending Brother Sewing Machine Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0000CBK1L booked 1K units at $319.99, with ▲ 42.9% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0000CBK1L
Brother 1034D Serger Overlock Sewing Machine | 300 Stitches Per Minute, Removeable Trim Trap, 3 Included Accessory Feet
Price
$319.99
Rating
4.6
Reviews
12.2K
Latest month sales
B00MNS60AQ
Brother XR3774 Sewing and Quilting Machine 37 Stitches | 37 Built-in Stitches, Wide Table, 8 Included Sewing Feet
Price
$184.99
Rating
4.6
Reviews
5.5K
Latest month sales
B088JDJ6MS
Brother XR9550 Computerized Sewing and Quilting Machine 165 Stitches | 165 Built-in Stitches, LCD Display, Wide Table, 8 Included Presser Feet
Unlock to view ASIN details and product titles
Price
$269.75
Rating
4.6
Reviews
4.7K
Latest month sales
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