Isopure Clear Protein Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Isopure Clear Protein Powder sales on Amazon US totaled 358,900 units in July 2026 (▼ 5.8% vs. the prior month), generating an estimated $14,821,161 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.7% of unit volume and 53.4% of revenue, while a typical listing is priced at $41.72. The keyword itself pulled 16,317 Amazon queries over the same period (▲ 12.4% MoM).
Zooming out to the 12-month window ending July 2026, the isopure clear protein powder Top 50 moved 3,599,300 units and $142,604,966 in cumulative sales — an average of 299,942 units and $11,883,747 per month. Monthly throughput topped out at 380,900 units in June 2026 and dipped to 202,200 in May 2026, leaving the latest reading 27.2% higher than August 2025.
Isopure Clear Protein Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
358.9K
▼ 5.8% MoM
Monthly Revenue 2026/07
$14.8M
▼ 4.6% MoM
Top 10 Market Share 2026/07
55.7%
Isopure Clear Protein Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold isopure clear protein powder listing on Amazon US in July 2026 is ASIN B00K6JUG4K (Brand: vital proteins), which sold 90,000 units at $42.99 apiece — equal to 25.1% of every unit tracked in this report and 4.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $7,921,100 in July 2026 — 55.7% of unit volume and 53.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Isopure Clear Protein Powder' on Amazon
July 2026
Is 55.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00K6JUG4K
Vital Proteins Collagen Peptides Powder Advanced, Unflavored, 20oz | Hyaluronic Acid & Vitamin C, Supports Hair Skin & Nails, Collagen Peptides, 27 Servings
90K
▼ 10.0%vs. prior month
$3.9M
latest month
12-month trend
B07C8Y17VT
Premier Protein 30g High Protein Shake, Caramel, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
20K
▲ 0.0%vs. prior month
$485.2K
latest month
12-month trend
B0CQ3JTR6F
Transparent Labs Grass-Fed Whey Protein - 30 Servings, French Vanilla | Naturally Flavored, Gluten Free Whey Protein Powder with 28g of Protein per Serving & 9 Amino Acids
20K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B00SCO8AA8
Isopure Zero Carb Whey Isolate Protein Powder, Unflavored 1 LB | 25g Protein Per Serving, 100% Whey Protein Isolate, Gluten Free, with Added Vitamins for Immune Support & Muscle Recovery
10K
▲ 0.0%vs. prior month
$340.1K
latest month
12-month trend
B00XIKPUK4
NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient, Unflavored Whey Protein, NSF Certified, Undenatured, Gluten Free, Soy Free, No GMOs, No Preservatives
10K
▲ 0.0%vs. prior month
$449.9K
latest month
12-month trend
B010C3MQC4
Frog Fuel Power Liquid Protein Shot, 15g Protein, Berry, 24 pk | Nano Hydrolyzed Grass Fed Collagen, Post Workout, 22 Amino Acids, Sugar & Fat Free, Gluten Free, 0 Carbs, 1 oz Shots
10K
▲ 0.0%vs. prior month
$480K
latest month
12-month trend
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Best Isopure Clear Protein Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
vital proteins is the best-performing isopure clear protein powder brand in July 2026, moving 100,000 units across 2 ASINs for 50.0% of Top 10 volume. Premier Protein follows with 20,000 units (10.0%), ahead of Transparent Labs on 20,000 units (10.0%).
With 8 brands splitting the Top 10 and 70.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $24.85 to $59.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
vital proteins
2 ASINs in Top 10
50.0%
Units
100K
Revenue
$4.1M
Avg. price
$31.48
B00K6JUG4K
$42.99·★4.5·214.6K revsVital Proteins Collagen Peptides Powder Advanced, Unflavored, 20oz | Hyaluronic Acid & Vitamin C, Supports Hair Skin & Nails, Collagen Peptides, 27 Servings
Units sold90KB098RX87V2
$19.97·★4.4·12.6K revsVital Proteins Collagen Peptides Powder, Chocolate, 13.5oz | Grass-Fed Collagen Peptides, Supports Hair Skin & Nails, Bones & Joints, Chocolate Flavor, 14 Servings
Units sold10K
Premier Protein
1 ASIN in Top 10
10.0%
Units
20K
Revenue
$485.2K
Avg. price
$24.85
B07C8Y17VT
$24.85·★4.7·4.6K revsPremier Protein 30g High Protein Shake, Caramel, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
Units sold20K
Transparent Labs
1 ASIN in Top 10
10.0%
Units
20K
Revenue
$1.2M
Avg. price
$59.99
B0CQ3JTR6F
$59.99·★4.5·1.7K revsTransparent Labs Grass-Fed Whey Protein - 30 Servings, French Vanilla | Naturally Flavored, Gluten Free Whey Protein Powder with 28g of Protein per Serving & 9 Amino Acids
Units sold20K
Trending Isopure Clear Protein Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GRD63RJZ booked 10K units at $39.95, with ▲ 100.0% MoM change. On the growth side, B0GRD5KJSG leads positive momentum with ▲ 133.3% MoM growth on 7K units, with B0FHQTL57R close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GRD63RJZ
Javvy Clear Protein Powder with Clear Whey Protein, Strawberry Berry Acai | 10g Whey Protein & Collagen Peptides, Electrolyte Powder, Natural Flavors, 0g Sugar, 3g Fiber, 45mg Caffeine
Price
$39.95
Rating
4.1
Reviews
694
Latest month sales
B0GRD5KJSG
Javvy Clear Protein Powder with Clear Whey Protein, Peach Passion | 10g Whey Protein & Collagen Peptides, Electrolyte Powder, Natural Flavors, 0g Sugar, 3g Fiber, 45mg Caffeine
Price
$39.95
Rating
4.1
Reviews
694
Latest month sales
B0FHQTL57R
SEEQ Clear Protein Powder - Strawberry Lemonade - 22 Servings - 22g Clear Whey Protein Isolate - Zero Sugar - 0g Lactose - Allergen Friendly - GLP1 Support - Bone Health - Muscle Post Workout Recovery
Unlock to view ASIN details and product titles
Price
$43.77
Rating
3.6
Reviews
232
Latest month sales
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